A data profile of the people who buy, follow and care about Shopping in Italy — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 40,184,268 people in Italy.
The average Shopping fan in Italy is 43.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Demographically, the Shopping audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Creativity.
The key figures that characterise the Shopping profile in Italy.
52.6% are female, 47.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.0 |
| Estimated audience size | 40,184,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Shopping audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Where the Shopping audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 1.63× | |
| 02 | Lazio | ~5.5M | 1.37× | |
| 03 | Sardinia | ~1M | 1.32× | |
| 04 | Tuscany | ~3M | 1.31× | |
| 05 | Liguria | ~1M | 1.23× | |
| 06 | Veneto | ~3.5M | 1.15× | |
| 07 | Sicilia | ~4M | 1.12× | |
| 08 | Lombardy | ~7.5M | 1.03× | |
| 09 | Campania | ~4.5M | 1.02× | |
| 10 | Puglia | ~3M | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~700K | 0.96× | |
| 12 | Piedmont | ~2.5M | 0.92× | |
| 13 | Aosta Valley | ~90K | 0.91× | |
| 14 | Calabria | ~1M | 0.85× | |
| 15 | Umbria | ~600K | 0.85× | |
| 16 | Emilia-Romagna | ~2.5M | 0.81× | |
| 17 | Marche | ~800K | 0.78× | |
| 18 | Basilicata | ~300K | 0.76× | |
| 19 | Molise | ~100K | 0.75× | |
| 20 | Abruzzo | ~600K | 0.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Creativity | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.67× | |
| Mindfulness | BALANCE | 0.69× | |
| Risk Appetite | THRILL | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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