Top 50 Shopping brands in Italy
This curated ranking covers the 50 largest shopping brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,412 shopping brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Shopping, Online shopping and Shopping and fashion lead the list with a combined estimated audience of 113,343,857 people. Across all 50 entries the average audience size is 12,224,457, and the largest, Shopping, reaches around 40,184,268 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each shopping brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Shopping |
40,184,268 | 5.3% | Lifestyle cluster | Shopping |
| 2 |  Online shopping |
36,678,594 | 4.8% | Lifestyle cluster | Shopping |
| 3 |  Shopping and fashion |
36,480,995 | 4.4% | Lifestyle cluster | Shopping |
| 4 |  Discount stores |
26,226,248 | 7.8% | Lifestyle cluster | Shopping |
| 5 |  Shopping malls |
19,393,821 | 4.8% | Shopping | |
| 6 |  Tecnomat |
18,929,427 | 98.9% | Hardware store | Shopping |
| 7 |  Esselunga |
18,817,519 | 91.2% | Supermarket | Shopping |
| 8 |  Conad |
18,084,151 | 95.7% | Supermarket | Shopping |
| 9 |  Coupons |
16,786,949 | 4.6% | E-Commerce | Shopping |
| 10 |  Lidl |
16,688,411 | 8.9% | Supermarket | Shopping |
| 11 |  EBay |
16,633,206 | 7.3% | Auctions | Shopping |
| 12 |  UniEuro |
15,446,835 | 93.7% | Electronics | Shopping |
| 13 |  Black Friday (shopping) |
15,320,178 | 7.2% | Shopping | |
| 14 |  Discounting |
14,745,472 | 9.9% | Shopping | |
| 15 |  Subito.it |
14,541,390 | 86.5% | Shopping | |
| 16 |  Gift |
13,805,756 | 4.2% | Shopping | |
| 17 |  AliExpress |
13,752,067 | 8.3% | Fashion | Shopping |
| 18 |  Sales promotion |
13,721,574 | 3.6% | Shopping | |
| 19 |  Supermarket |
13,072,943 | 4.8% | Shopping | |
| 20 |  Primark |
11,189,896 | 12.2% | Fashion | Shopping |
| 21 |  Outlet store |
10,875,438 | 16.7% | Shopping | |
| 22 |  Discounts and allowances |
10,872,582 | 4.2% | Shopping | |
| 23 |  H&M |
10,435,301 | 4.5% | Fashion | Shopping |
| 24 |  Sephora |
9,892,251 | 6.1% | Drugstore | Shopping |
| 25 |  Price |
9,258,235 | 3.3% | Shopping | |
| 26 |  Deal of the day |
8,889,075 | 4.7% | Shopping | |
| 27 |  Carrefour |
8,482,364 | 9.3% | Supermarket | Shopping |
| 28 |  Leroy Merlin |
8,436,725 | 20.3% | Hardware store | Shopping |
| 29 |  Notino |
8,424,082 | 18.7% | Drugstore | Shopping |
| 30 |  Zara |
8,063,156 | 6.3% | Fashion | Shopping |
| 31 |  Point of sale |
7,934,208 | 9.4% | Shopping | |
| 32 |  Temu |
7,777,111 | 5.3% | Shopping | |
| 33 |  Euronics |
7,438,914 | 61.1% | Electronics | Shopping |
| 34 |  Hypermarket |
7,438,775 | 5.7% | Shopping | |
| 35 |  Carrefour Express |
7,121,135 | 26.3% | Supermarket | Shopping |
| 36 |  Argos (retailer) |
7,105,236 | 22.8% | Supermarket | Shopping |
| 37 |  Subscription business model |
6,444,141 | 4.2% | E-Commerce | Shopping |
| 38 |  Cisalfa |
6,366,517 | 98.9% | Restaurants | Shopping |
| 39 |  Aldi |
6,282,382 | 3.7% | Supermarket | Shopping |
| 40 |  Voucher |
6,236,030 | 9.5% | Shopping | |
| 41 |  Metro (department store) |
6,170,904 | 8.3% | Department store | Shopping |
| 42 |  Big-box store |
6,148,671 | 9.2% | Shopping | |
| 43 |  Expert (company) |
5,895,386 | 34.0% | Electronics | Shopping |
| 44 |  Risparmio Casa |
5,841,121 | 98.6% | Shopping | |
| 45 |  Ipercoop |
5,839,150 | 97.8% | Supermarket | Shopping |
| 46 |  Cyber Monday |
5,717,321 | 6.2% | E-Commerce | Shopping |
| 47 |  Showroom |
5,386,390 | 9.2% | Shopping | |
| 48 |  Stradivarius |
5,329,889 | 10.0% | Fashion | Shopping |
| 49 |  Zalando |
5,314,044 | 13.0% | Consulting | Shopping |
| 50 |  Warehouse |
5,306,643 | 4.2% | Shopping |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each shopping brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping brand in Italy?
Shopping currently leads with an estimated audience of 40,184,268 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.