Black Friday (shopping) Audience in Italy
Black Friday (shopping) has an estimated audience of 15,320,178 people in Italy. 61.1% are female, 38.9% are male, average age 43.4. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Cyber Monday, EBay, Comfort, Outlet store, Children's clothing.
The average Black Friday (shopping) fan in Italy is 43.4 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Cyber Monday, EBay, Comfort, with strongest over-indexing on Cyber Monday (2.65× the country average). Demographically, the Black Friday (shopping) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Black Friday (shopping) fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 43.4 |
| Estimated audience size | 15,320,178 |
Audience persona
The typical Black Friday (shopping) fan in Italy is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyber Monday.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,182,290 | 1.55× |
| Lazio | 2,660,938 | 1.42× |
| Campania | 2,091,888 | 1.22× |
| Emilia-Romagna | 1,526,412 | 1.22× |
| Sicilia | 1,514,764 | 1.14× |
| Piedmont | 1,388,921 | 1.23× |
| Veneto | 1,331,935 | 1.1× |
| Puglia | 1,100,609 | 1.04× |
| Tuscany | 1,093,249 | 1.08× |
| Calabria | 475,532 | 1.01× |
| Liguria | 394,166 | 0.92× |
| Sardinia | 385,355 | 0.9× |
| Marche | 373,928 | 0.98× |
| Abruzzo | 322,002 | 0.95× |
| Trentino-Alto Adige/Südtirol | 258,873 | 0.89× |
| Friuli-Venezia Giulia | 251,788 | 0.87× |
| Umbria | 198,635 | 0.8× |
| Basilicata | 88,735 | 0.63× |
| Molise | 48,486 | 0.67× |
| Aosta Valley | 14,941 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cyber Monday | 2.65× | Shopping |
| EBay | 1.52× | Shopping |
| Comfort | 1.52× | Travel & Leisure |
| Outlet store | 1.52× | Shopping |
| Children's clothing | 1.51× | Fashion & Accessoires |
| Brassiere | 1.77× | Food & Beverages |
| Price | 1.5× | Shopping |
| Blouse | 1.52× | Fashion & Accessoires |
| Zalando | 1.75× | Shopping |
| Bag | 1.51× | Fashion & Accessoires |
| Linens | 1.73× | Home & Garden |
| Stradivarius | 1.6× | Shopping |
| Purchase discount | 2.15× | Shopping |
| Motivi | 1.77× | Fashion & Accessoires |
| Sandal | 1.6× | Fashion & Accessoires |
| Party dress | 1.53× | Fashion & Accessoires |
| Leggings | 1.53× | Fashion & Accessoires |
| Groupon | 1.64× | Internet & Social Media |
| Comparison shopping website | 1.67× | Shopping |
| Acqua & Sapone | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.28 |
| Extroversion | THRILL | 1.2 |
| Social Media Usage | JOY | 1.04 |
| Luxury Orientation | PREMIUM | 0.97 |
| Patriotism | CONSERVATISM | 0.96 |
| Family Orientation | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.1% |
| Italy | 7.2% |
See Black Friday (shopping) audiences in other countries
- Black Friday (shopping) — Germany
- Black Friday (shopping) — United States
- Black Friday (shopping) — United Kingdom
- Black Friday (shopping) — France
- Black Friday (shopping) — Spain
- Black Friday (shopping) — Brazil
- Black Friday (shopping) — Japan
- Black Friday (shopping) — South Korea
- Black Friday (shopping) — India
- Black Friday (shopping) — Canada
- Black Friday (shopping) — Mexico
More Shopping audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Black Friday (shopping) have in Italy?
Black Friday (shopping) has an estimated audience of 15,320,178 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Black Friday (shopping) fans?
61.1% of Black Friday (shopping) fans are female, 38.9% are male, with an average age of 43.4 years.
Which brands do Black Friday (shopping) fans like most?
Black Friday (shopping) fans show strongest brand affinity for Cyber Monday (2.65×), EBay (1.52×), and Comfort (1.52×) over the country average.
Where do Black Friday (shopping) fans live in Italy?
Black Friday (shopping) fans in Italy are most concentrated in Lombardy (reach 4,182,290), Lazio (reach 2,660,938), and Campania (reach 2,091,888). These three regions account for the largest share of the active audience.
What other brands do Black Friday (shopping) fans also like?
Beyond Black Friday (shopping) itself, the audience over-indexes on EBay (1.52×), Comfort (1.52×), Outlet store (1.52×), and Children's clothing (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.