Comfort Audience in Italy
Comfort has an estimated audience of 11,085,569 people in Italy. 60.4% are female, 39.6% are male, average age 45.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: WhatsApp, Whitney Houston, Personal finance, corriere dello sport, IKEA.
The average Comfort fan in Italy is 45.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include WhatsApp, Whitney Houston, Personal finance, with strongest over-indexing on WhatsApp (1.75× the country average). Demographically, the Comfort audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Comfort fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.8 |
| Estimated audience size | 11,085,569 |
Audience persona
The typical Comfort fan in Italy is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
Comfort fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 1.31× |
| Lazio | ~1.5M | 1.24× |
| Campania | ~1.5M | 1.18× |
| Sicilia | ~1M | 1.07× |
| Veneto | ~1M | 1.16× |
| Emilia-Romagna | ~1M | 1.11× |
| Puglia | ~900K | 1.21× |
| Tuscany | ~900K | 1.17× |
| Piedmont | ~800K | 1.02× |
| Calabria | ~300K | 0.98× |
| Sardinia | ~300K | 0.96× |
| Liguria | ~300K | 0.9× |
| Marche | ~300K | 0.99× |
| Abruzzo | ~200K | 0.98× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.96× |
| Friuli-Venezia Giulia | ~200K | 0.91× |
| Umbria | ~200K | 0.89× |
| Basilicata | ~90K | 0.9× |
| Molise | ~50K | 0.86× |
| Aosta Valley | ~30K | 0.9× |
Top brand affinities of Comfort fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.75× | Internet & Social Media | |
| Whitney Houston | 6.02× | Music & Radio |
| Personal finance | 1.5× | Business & Career |
| corriere dello sport | 2.04× | Sports |
| IKEA | 1.65× | Home & Garden |
| Singer-songwriter | 1.74× | Music & Radio |
| Wikipedia | 1.97× | Internet & Social Media |
| Black Friday (shopping) | 1.52× | Shopping |
| Home Appliances | 1.51× | Home & Garden |
| Volunteering | 1.68× | Politics & Society |
| Marella | 4.46× | Fashion & Accessoires |
| Adriatic Sea | 2× | Travel & Leisure |
| Mediaset | 1.87× | Technology & Electronics |
| Sustainable energy | 1.89× | Home & Garden |
| Ricky Martin | 6.02× | Music & Radio |
| James Franco | 6.02× | Movies & TV |
| Renewable energy | 1.75× | Business & Career |
| Genetics | 1.63× | Kids & Family |
| Sportswear (activewear) | 1.54× | Fashion & Accessoires |
| Innovation | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.4 |
| Family Orientation | CONSERVATISM | 1.35 |
| Need for Security | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.24 |
| Sustainability | BALANCE | 1.2 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.4% |
| United States | 11.6% |
| Germany | 3.0% |
See Comfort audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Comfort have in Italy?
Comfort has an estimated audience of 11,085,569 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Comfort fans?
60.4% of Comfort fans are female, 39.6% are male, with an average age of 45.8 years.
Which brands do Comfort fans like most?
Comfort fans show strongest brand affinity for WhatsApp (1.75×), Whitney Houston (6.02×), and Personal finance (1.5×) over the country average.
Where do Comfort fans live in Italy?
Comfort fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Comfort fans also like?
Beyond Comfort itself, the audience over-indexes on Whitney Houston (6.02×), Personal finance (1.5×), corriere dello sport (2.04×), and IKEA (1.65×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.