Comfort Audience in Italy
Comfort has an estimated audience of 11,085,569 people in Italy. 60.4% are female, 39.6% are male, average age 45.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: corriere dello sport, Whitney Houston, Lercio, Dentistry, Tattoos.
The average Comfort fan in Italy is 45.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include corriere dello sport, Whitney Houston, Lercio, with strongest over-indexing on corriere dello sport (3.22× the country average). Demographically, the Comfort audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Comfort fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.8 |
| Estimated audience size | 11,085,569 |
Audience persona
The typical Comfort fan in Italy is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for corriere dello sport.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,570,431 | 1.32× |
| Lazio | 1,695,953 | 1.25× |
| Campania | 1,480,085 | 1.19× |
| Sicilia | 1,035,953 | 1.08× |
| Veneto | 1,021,781 | 1.17× |
| Emilia-Romagna | 1,010,726 | 1.12× |
| Puglia | 938,057 | 1.23× |
| Tuscany | 870,604 | 1.18× |
| Piedmont | 839,796 | 1.02× |
| Calabria | 331,350 | 0.98× |
| Sardinia | 294,181 | 0.95× |
| Marche | 272,882 | 0.99× |
| Liguria | 272,798 | 0.88× |
| Abruzzo | 238,699 | 0.98× |
| Trentino-Alto Adige/Südtirol | 197,821 | 0.94× |
| Friuli-Venezia Giulia | 183,947 | 0.88× |
| Umbria | 149,812 | 0.83× |
| Basilicata | 82,715 | 0.82× |
| Molise | 31,723 | 0.6× |
| Aosta Valley | 17,094 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| corriere dello sport | 3.22× | Sports |
| Whitney Houston | 5.54× | Music & Radio |
| Lercio | 6.02× | News |
| Dentistry | 2.85× | Business & Career |
| Tattoos | 1.67× | Fashion & Accessoires |
| Meat | 1.74× | Food & Beverages |
| Instant messaging | 1.82× | Internet & Social Media |
| Weddings | 1.6× | Kids & Family |
| General practitioner | 2.48× | Health |
| Leggings | 2.62× | Fashion & Accessoires |
| Marella | 4.49× | Fashion & Accessoires |
| Irama | 6.02× | Music & Radio |
| Coop | 1.51× | Food & Beverages |
| Rural tourism | 1.88× | Travel & Leisure |
| Volunteering | 1.5× | Politics & Society |
| James Franco | 6.02× | Movies & TV |
| Privalia | 1.89× | Fashion & Accessoires |
| Shampoo | 1.89× | Beauty & Wellness |
| Stradivarius | 2.18× | Shopping |
| Tankini | 5.17× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Price Sensitivity | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
| Extroversion | THRILL | 1.05 |
| Need for Security | CONSERVATISM | 1.02 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 37.4% |
| United States | 11.6% |
| Germany | 3.0% |
See Comfort audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Comfort have in Italy?
Comfort has an estimated audience of 11,085,569 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Comfort fans?
60.4% of Comfort fans are female, 39.6% are male, with an average age of 45.8 years.
Which brands do Comfort fans like most?
Comfort fans show strongest brand affinity for corriere dello sport (3.22×), Whitney Houston (5.54×), and Lercio (6.02×) over the country average.
Where do Comfort fans live in Italy?
Comfort fans in Italy are most concentrated in Lombardy (reach 2,570,431), Lazio (reach 1,695,953), and Campania (reach 1,480,085). These three regions account for the largest share of the active audience.
What other brands do Comfort fans also like?
Beyond Comfort itself, the audience over-indexes on Whitney Houston (5.54×), Lercio (6.02×), Dentistry (2.85×), and Tattoos (1.67×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Comfort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.