Sportswear (activewear) Audience in Italy
Sportswear (activewear) has an estimated audience of 10,836,638 people in Italy. 49.1% are female, 50.9% are male, average age 39.7. Top regions: Lazio, Lombardy, Tuscany. Top brand affinities: UniEuro, God, Wellness (alternative medicine), Subito.it, Outlet store.
The average Sportswear (activewear) fan in Italy is 39.7 years old, balanced, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Tuscany. Top brand affinities include UniEuro, God, Wellness (alternative medicine), with strongest over-indexing on UniEuro (1.71× the country average). Demographically, the Sportswear (activewear) audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sportswear (activewear) fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 39.7 |
| Estimated audience size | 10,836,638 |
Audience persona
The typical Sportswear (activewear) fan in Italy is balanced, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for UniEuro.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 2,307,492 | 1.74× |
| Lombardy | 2,199,557 | 1.15× |
| Tuscany | 1,721,705 | 2.4× |
| Emilia-Romagna | 1,635,174 | 1.85× |
| Sicilia | 1,234,242 | 1.31× |
| Campania | 1,157,347 | 0.95× |
| Calabria | 1,104,978 | 3.33× |
| Puglia | 1,096,485 | 1.47× |
| Liguria | 851,297 | 2.8× |
| Sardinia | None× | |
| Umbria | None× | |
| Abruzzo | None× | |
| Piedmont | None× | |
| Marche | None× | |
| Trentino-Alto Adige/Südtirol | None× | |
| Molise | None× | |
| Veneto | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UniEuro | 1.71× | Shopping |
| God | 1.57× | Politics & Society |
| Wellness (alternative medicine) | 1.53× | Health |
| Subito.it | 1.59× | Shopping |
| Outlet store | 1.61× | Shopping |
| AutoScout24 | 1.52× | Cars & Mobility |
| Comfort | 1.54× | Travel & Leisure |
| Human sexuality | 1.51× | Kids & Family |
| Blouse | 1.59× | Fashion & Accessoires |
| Childbirth | 1.53× | Kids & Family |
| Personal trainer | 1.52× | Sports |
| Chemical formula | 1.54× | Business & Career |
| Decathlon | 1.78× | Shopping |
| Adolescence | 1.59× | Health |
| Day | 1.52× | Business & Career |
| Sandal | 1.71× | Fashion & Accessoires |
| Coat (clothing) | 1.51× | Fashion & Accessoires |
| Women's rights | 1.56× | Politics & Society |
| Pregnancy | 1.65× | Kids & Family |
| Lipstick | 1.5× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.44 |
| Indulgence | JOY | 1.36 |
| Early Adopter Mentality | POWER | 1.34 |
| Extroversion | THRILL | 1.32 |
| Sports Activity | POWER | 1.19 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
See Sportswear (activewear) audiences in other countries
- Sportswear (activewear) — Germany
- Sportswear (activewear) — United States
- Sportswear (activewear) — United Kingdom
- Sportswear (activewear) — France
- Sportswear (activewear) — Spain
- Sportswear (activewear) — Brazil
- Sportswear (activewear) — Japan
- Sportswear (activewear) — South Korea
- Sportswear (activewear) — India
- Sportswear (activewear) — Canada
- Sportswear (activewear) — Mexico
More Fashion & Accessoires audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Sportswear (activewear) have in Italy?
Sportswear (activewear) has an estimated audience of 10,836,638 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Sportswear (activewear) fans?
49.1% of Sportswear (activewear) fans are female, 50.9% are male, with an average age of 39.7 years.
Which brands do Sportswear (activewear) fans like most?
Sportswear (activewear) fans show strongest brand affinity for UniEuro (1.71×), God (1.57×), and Wellness (alternative medicine) (1.53×) over the country average.
Where do Sportswear (activewear) fans live in Italy?
Sportswear (activewear) fans in Italy are most concentrated in Lazio (reach 2,307,492), Lombardy (reach 2,199,557), and Tuscany (reach 1,721,705). These three regions account for the largest share of the active audience.
What other brands do Sportswear (activewear) fans also like?
Beyond Sportswear (activewear) itself, the audience over-indexes on God (1.57×), Wellness (alternative medicine) (1.53×), Subito.it (1.59×), and Outlet store (1.61×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.