A data profile of the people who buy, follow and care about Day in Italy — modelled from more than twelve digital signal sources. Day has an estimated audience of 6,299,660 people in Italy.
Day has an estimated audience of 6,299,660 people in Italy. 58.9% are female, 41.1% are male, average age 41.0. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Satire, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.66× the country average).
Demographically, the Day audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Day fan in Italy is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Day profile in Italy.
58.9% are female, 41.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.0 |
| Estimated audience size | 6,299,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Day audience comes from Italy.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chrono24 | Shopping | 3.83× | ||
| 02 | Wikipedia | Internet & Social Media | 3.66× | ||
| 03 | New Testament | Politics & Society | 3.64× | ||
| 04 | Antonio Conte | Sports | 3.32× | ||
| 05 | Satire | Literature | 3.05× | ||
| 06 | Rose | Home & Garden | 2.72× | ||
| 07 | Australian Open | Sports | 2.43× | ||
| 08 | General practitioner | Health | 2.34× | ||
| 09 | Mediaset | Technology & Electronics | 2.30× | ||
| 10 | Champagne | Food & Beverages | 1.97× | ||
| 11 | Genetics | Kids & Family | 1.89× | ||
| 12 | Internet & Social Media | 1.84× | |||
| 13 | Innovation | Business & Career | 1.84× | ||
| 14 | Volunteering | Politics & Society | 1.83× | ||
| 15 | Adriatic Sea | Travel & Leisure | 1.72× | ||
| 16 | Singer-songwriter | Music & Radio | 1.64× | ||
| 17 | Milk | Food & Beverages | 1.61× | ||
| 18 | Personal finance | Business & Career | 1.57× | ||
| 19 | Musical theatre | Movies & TV | 1.56× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.55× | |
| Individualism | JOY | 1.44× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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