A data profile of the people who buy, follow and care about Day in Mexico — modelled from more than twelve digital signal sources. Day has an estimated audience of 4,034,068 people in Mexico.
Day has an estimated audience of 4,034,068 people in Mexico. 58.5% are female, 41.5% are male, average age 30.4. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (459.79× the country average).
Demographically, the Day audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Day fan in Mexico is more female, around 30.4 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Day profile in Mexico.
58.5% are female, 41.5% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 30.4 |
| Estimated audience size | 4,034,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Day audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 531.02× | ||
| 02 | Costa Rica | Travel & Leisure | 459.79× | ||
| 03 | Shopping and fashion | Shopping | 218.72× | ||
| 04 | Game consoles | Technology & Electronics | 132.49× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 122.07× | ||
| 06 | Valentine's Day | Kids & Family | 116.37× | ||
| 07 | Catholic Church | Politics & Society | 113.56× | ||
| 08 | Sarcasm | Politics & Society | 79.92× | ||
| 09 | Travel agency | Travel & Leisure | 73.61× | ||
| 10 | Broadcasting of sports events | Movies & TV | 66.25× | ||
| 11 | Banana | Food & Beverages | 59.94× | ||
| 12 | El País | News | 57.83× | ||
| 13 | Mobile game | Games | 57.23× | ||
| 14 | Dentistry | Business & Career | 50.47× | ||
| 15 | Orange (fruit) | Food & Beverages | 42.06× | ||
| 16 | Sexology | Kids & Family | 39.96× | ||
| 17 | Multi-level marketing | Business & Career | 39.96× | ||
| 18 | Papaya | Food & Beverages | 36.80× | ||
| 19 | Breastfeeding | Kids & Family | 34.70× | ||
| 20 | Freeware | Technology & Electronics | 30.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.40× | |
| Travelling | THRILL | 19.34× | |
| Urban Lifestyle | OPEN | 4.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.78× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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