Day Audience in Brazil
Day has an estimated audience of 11,920,499 people in Brazil. 63.5% are female, 36.5% are male, average age 38.2. Top brand affinities: Seleção Brasileira, Botafogo de Futebol e Regatas, Tinder, Fortaleza Esporte Clube, Esporte Clube Bahia.
Top brand affinities include Seleção Brasileira, Botafogo de Futebol e Regatas, Tinder, with strongest over-indexing on Seleção Brasileira (1.89× the country average). Demographically, the Day audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Family Orientation.
Category: Business & Career · Type: Topic
Demographics of Day fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 38.2 |
| Estimated audience size | 11,920,499 |
Audience persona
The typical Day fan in Brazil is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Seleção Brasileira.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seleção Brasileira | 1.89× | Sports |
| Botafogo de Futebol e Regatas | 1.66× | Sports |
| Tinder | 3.06× | Internet & Social Media |
| Fortaleza Esporte Clube | 1.62× | Sports |
| Esporte Clube Bahia | 1.57× | Sports |
| FC Bayern Munich | 1.85× | Sports |
| Music download | 1.62× | Technology & Electronics |
| Mixed martial arts | 2.48× | Sports |
| Coritiba Foot Ball Club | 1.72× | Sports |
| Netshoes | 1.54× | Shopping |
| Forró | 1.61× | Music & Radio |
| Cupcake | 1.68× | Food & Beverages |
| The Big Bang Theory | 1.89× | Movies & TV |
| The Last of Us | 2.48× | Games |
| Assaí | 1.75× | Food & Beverages |
| Dafiti | 1.57× | Fashion & Accessoires |
| Bossa nova | 1.95× | Music & Radio |
| Rick and Morty | 2.19× | Movies & TV |
| Borussia Dortmund | 2.48× | Sports |
| Spanish language | 1.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.39 |
| Family Orientation | CONSERVATISM | 1.35 |
| Tradition | CONSERVATISM | 1.24 |
| Creativity | OPEN | 1.19 |
| Social Media Usage | JOY | 1.05 |
| Need for Security | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
See Day audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.