A data profile of the people who buy, follow and care about Day in Brazil — modelled from more than twelve digital signal sources. Day has an estimated audience of 11,920,499 people in Brazil.
Day has an estimated audience of 11,920,499 people in Brazil. 63.5% are female, 36.5% are male, average age 38.2. Top brand affinities: Seleção Brasileira, Botafogo de Futebol e Regatas, Fortaleza Esporte Clube, Esporte Clube Bahia, Hypermarket.
Top brand affinities include Seleção Brasileira, Botafogo de Futebol e Regatas, Fortaleza Esporte Clube, with strongest over-indexing on Seleção Brasileira (1.7× the country average).
Demographically, the Day audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Tradition, Individualism.
The typical Day fan in Brazil is more female, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Day profile in Brazil.
63.5% are female, 36.5% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 38.2 |
| Estimated audience size | 11,920,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Day audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goiás Esporte Clube | Sports | 2.48× | ||
| 02 | Whitney Houston | Music & Radio | 2.48× | ||
| 03 | Internet & Social Media | 2.17× | |||
| 04 | Waxing | Beauty & Wellness | 2.12× | ||
| 05 | Microwave oven | Home & Garden | 2.06× | ||
| 06 | Spanish language | Politics & Society | 1.85× | ||
| 07 | Anne Hathaway | Movies & TV | 1.83× | ||
| 08 | Public transport | Cars & Mobility | 1.79× | ||
| 09 | The Big Bang Theory | Movies & TV | 1.78× | ||
| 10 | Baking | Food & Beverages | 1.73× | ||
| 11 | Hypermarket | Shopping | 1.72× | ||
| 12 | Seleção Brasileira | Sports | 1.70× | ||
| 13 | MSN | News | 1.64× | ||
| 14 | Tradition | Politics & Society | 1.63× | ||
| 15 | Documentary movies | Movies & TV | 1.56× | ||
| 16 | Coritiba Foot Ball Club | Sports | 1.55× | ||
| 17 | Fortaleza Esporte Clube | Sports | 1.53× | ||
| 18 | Esporte Clube Bahia | Sports | 1.52× | ||
| 19 | Assaí | Food & Beverages | 1.52× | ||
| 20 | Botafogo de Futebol e Regatas | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.63× | |
| Individualism | JOY | 1.42× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.44× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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