A data profile of the people who buy, follow and care about Day in Spain — modelled from more than twelve digital signal sources. Day has an estimated audience of 3,818,416 people in Spain.
Day has an estimated audience of 3,818,416 people in Spain. 63.3% are female, 36.7% are male, average age 42.7. Top brand affinities: Aldi, IBEX 35, SD Eibar, Volunteering, Caixabank.
Top brand affinities include Aldi, IBEX 35, SD Eibar, with strongest over-indexing on Aldi (2.35× the country average).
Demographically, the Day audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Day fan in Spain is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the Day profile in Spain.
63.3% are female, 36.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 42.7 |
| Estimated audience size | 3,818,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Day audience comes from Spain.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harrison Ford | Movies & TV | 5.04× | ||
| 02 | Kurt Russell | Movies & TV | 5.04× | ||
| 03 | Al Pacino | Movies & TV | 4.00× | ||
| 04 | SD Eibar | Sports | 3.96× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 3.81× | ||
| 06 | Robert De Niro | Movies & TV | 3.45× | ||
| 07 | Volunteering | Politics & Society | 3.01× | ||
| 08 | Aldi | Shopping | 2.35× | ||
| 09 | Badoo | Internet & Social Media | 2.27× | ||
| 10 | Real property | Home & Garden | 2.24× | ||
| 11 | Dentistry | Business & Career | 2.20× | ||
| 12 | IBEX 35 | Business & Career | 2.12× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.11× | ||
| 14 | Caixabank | Business & Career | 1.97× | ||
| 15 | Real Sociedad | Sports | 1.84× | ||
| 16 | Nonprofit organization | Politics & Society | 1.83× | ||
| 17 | Genetics | Kids & Family | 1.82× | ||
| 18 | Travel website | Travel & Leisure | 1.81× | ||
| 19 | Innovation | Business & Career | 1.61× | ||
| 20 | Religion | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Community Orientation | OPEN | 1.68× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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