A data profile of the people who buy, follow and care about Day in United Kingdom — modelled from more than twelve digital signal sources. Day has an estimated audience of 9,903,039 people in United Kingdom.
The average Day fan in United Kingdom is 42.4 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Hobby, Kitchen, Wikipedia, with strongest over-indexing on Hobby (1.97× the country average).
Demographically, the Day audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Day fan in United Kingdom is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Day profile in United Kingdom.
62.6% are female, 37.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.4 |
| Estimated audience size | 9,903,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Day audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
Where the Day audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.63× | |
| 02 | West Midlands | ~600K | 1.41× | |
| 03 | North East | ~400K | 1.02× | |
| 04 | South East | ~1.5M | 0.99× | |
| 05 | South West | ~700K | 0.87× | |
| 06 | East of England | ~800K | 0.83× | |
| 07 | East Midlands | ~600K | 0.81× | |
| 08 | North West | ~600K | 0.53× |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.41× | ||
| 02 | Adoption | Kids & Family | 2.35× | ||
| 03 | Hot tub | Home & Garden | 2.29× | ||
| 04 | Wikipedia | Internet & Social Media | 2.28× | ||
| 05 | Daily Star (United Kingdom) | News | 2.25× | ||
| 06 | Esso | Cars & Mobility | 2.25× | ||
| 07 | Refrigerator | Home & Garden | 2.21× | ||
| 08 | Mother's Day | Kids & Family | 2.21× | ||
| 09 | Satire | Literature | 2.08× | ||
| 10 | Microwave oven | Home & Garden | 2.05× | ||
| 11 | Volunteering | Politics & Society | 2.03× | ||
| 12 | Real property | Home & Garden | 1.99× | ||
| 13 | Hobby | Home & Garden | 1.97× | ||
| 14 | Mobile home | Cars & Mobility | 1.93× | ||
| 15 | William Hill (bookmaker) | Games | 1.92× | ||
| 16 | Internet & Social Media | 1.89× | |||
| 17 | Distilled beverage | Food & Beverages | 1.81× | ||
| 18 | Betfair | Games | 1.77× | ||
| 19 | Aldi | Shopping | 1.73× | ||
| 20 | Kitchen | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.91× |
Day has an estimated audience of 9,903,039 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
62.6% of Day fans are female, 37.4% are male, with an average age of 42.4 years.
Day fans show strongest brand affinity for Hobby (1.97×), Kitchen (1.62×), and Wikipedia (2.28×) over the country average.
Day fans in United Kingdom are most concentrated in South East (reach ~1.5M), Yorkshire and the Humber (reach ~1.5M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Day itself, the audience over-indexes on Kitchen (1.62×), Wikipedia (2.28×), Aldi (1.73×), and WhatsApp (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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