Day Audience in United Kingdom
Day has an estimated audience of 9,903,039 people in United Kingdom. 62.6% are female, 37.4% are male, average age 42.4. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Daily Star (United Kingdom), Weddings, Premier Inn, Toolstation, Hobby.
The average Day fan in United Kingdom is 42.4 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Daily Star (United Kingdom), Weddings, Premier Inn, with strongest over-indexing on Daily Star (United Kingdom) (3.7× the country average). Demographically, the Day audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Day fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.4 |
| Estimated audience size | 9,903,039 |
Audience persona
The typical Day fan in United Kingdom is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Daily Star (United Kingdom).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,322,204 | 0.99× |
| Yorkshire and the Humber | 1,316,125 | 1.65× |
| East of England | 739,293 | 0.82× |
| South West | 693,206 | 0.85× |
| West Midlands | 603,024 | 1.42× |
| East Midlands | 543,564 | 0.78× |
| North West | 491,300 | 0.46× |
| North East | 392,410 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daily Star (United Kingdom) | 3.7× | News |
| Weddings | 1.9× | Kids & Family |
| Premier Inn | 2.07× | Travel & Leisure |
| Toolstation | 1.96× | Home & Garden |
| Hobby | 1.76× | Home & Garden |
| Drinking establishment | 3.65× | Food & Beverages |
| 1.83× | Internet & Social Media | |
| Home Bargains | 1.77× | Shopping |
| Distilled beverage | 1.7× | Food & Beverages |
| Moonpig | 2.18× | Home & Garden |
| Aldi | 1.54× | Shopping |
| Argos (retailer) | 1.62× | Shopping |
| Diabetes mellitus awareness | 3.65× | Health |
| Sainsbury's | 1.52× | Shopping |
| Screwfix | 1.64× | Home & Garden |
| TripAdvisor | 1.79× | Travel & Leisure |
| Refrigerator | 1.93× | Home & Garden |
| Expensive Taste | 2.09× | Business & Career |
| Real property | 2.37× | Home & Garden |
| Purchase discount | 3.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.45 |
| Indulgence | JOY | 1.16 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
See Day audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Day have in United Kingdom?
Day has an estimated audience of 9,903,039 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Day fans?
62.6% of Day fans are female, 37.4% are male, with an average age of 42.4 years.
Which brands do Day fans like most?
Day fans show strongest brand affinity for Daily Star (United Kingdom) (3.7×), Weddings (1.9×), and Premier Inn (2.07×) over the country average.
Where do Day fans live in United Kingdom?
Day fans in United Kingdom are most concentrated in South East (reach 1,322,204), Yorkshire and the Humber (reach 1,316,125), and East of England (reach 739,293). These three regions account for the largest share of the active audience.
What other brands do Day fans also like?
Beyond Day itself, the audience over-indexes on Weddings (1.9×), Premier Inn (2.07×), Toolstation (1.96×), and Hobby (1.76×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.