A data profile of the people who buy, follow and care about Daily Star (United Kingdom) in United Kingdom — modelled from more than twelve digital signal sources. Daily Star (United Kingdom) has an estimated audience of 9,244,666 people in United Kingdom.
The average Daily Star (United Kingdom) fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include The Mirror (1975 film), Heart (novel), Rings of Saturn, with strongest over-indexing on The Mirror (1975 film) (51.68× the country average).
Demographically, the Daily Star (United Kingdom) audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Daily Star (United Kingdom) fan in United Kingdom is more female, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for The Mirror (1975 film).
The key figures that characterise the Daily Star (United Kingdom) profile in United Kingdom.
59.9% are female, 40.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.9 |
| Estimated audience size | 9,244,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Daily Star (United Kingdom) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 57.4% |
| Bangladesh | 17.9% |
| Australia | 5.9% |
Where the Daily Star (United Kingdom) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~700K | 1.85× | |
| 02 | Yorkshire and the Humber | ~1M | 1.51× | |
| 03 | West Midlands | ~500K | 1.23× | |
| 04 | Wales | ~600K | 1.08× | |
| 05 | England | ~7M | 1.05× | |
| 06 | Scotland | ~900K | 1.04× | |
| 07 | Northern Ireland | ~200K | 0.82× | |
| 08 | East Midlands | ~500K | 0.75× | |
| 09 | North West | ~700K | 0.74× | |
| 10 | South West | ~500K | 0.68× | |
| 11 | South East | ~800K | 0.64× | |
| 12 | East of England | ~500K | 0.59× |
The strongest cross-interests of the Daily Star (United Kingdom) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mirror (1975 film) | Movies & TV | 51.68× | ||
| 02 | Nour (actress) | Movies & TV | 39.58× | ||
| 03 | Heart (novel) | Literature | 38.72× | ||
| 04 | Tuesday | Kids & Family | 38.52× | ||
| 05 | Closer (2004 film) | Movies & TV | 37.05× | ||
| 06 | Rings of Saturn | Travel & Leisure | 36.73× | ||
| 07 | Exhibition game | Games | 35.63× | ||
| 08 | Very Important Person | Politics & Society | 35.63× | ||
| 09 | Tinder | Internet & Social Media | 33.61× | ||
| 10 | Top-level domain | Technology & Electronics | 33.10× | ||
| 11 | Haven (TV series) | Movies & TV | 30.73× | ||
| 12 | Finder (software) | Technology & Electronics | 30.34× | ||
| 13 | Sun Gazing | Health | 26.60× | ||
| 14 | Traffic (2000 film) | Movies & TV | 21.52× | ||
| 15 | Stripes (film) | Movies & TV | 20.22× | ||
| 16 | Wednesday | Home & Garden | 19.42× | ||
| 17 | Short Message Service | Technology & Electronics | 17.34× | ||
| 18 | Revolution (TV series) | Movies & TV | 14.80× | ||
| 19 | Saturday | Home & Garden | 13.63× | ||
| 20 | TK Maxx | Shopping | 10.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Social Media Usage | JOY | 1.11× | |
| Design Affinity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.62× | |
| Individualism | JOY | 0.67× | |
| Risk Appetite | THRILL | 0.67× |
Daily Star (United Kingdom) has an estimated audience of 9,244,666 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
59.9% of Daily Star (United Kingdom) fans are female, 40.1% are male, with an average age of 43.9 years.
Daily Star (United Kingdom) fans show strongest brand affinity for The Mirror (1975 film) (51.68×), Heart (novel) (38.72×), and Rings of Saturn (36.73×) over the country average.
Daily Star (United Kingdom) fans in United Kingdom are most concentrated in England (reach ~7M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Daily Star (United Kingdom) itself, the audience over-indexes on Heart (novel) (38.72×), Rings of Saturn (36.73×), Exhibition game (35.63×), and Tuesday (38.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Daily Star (United Kingdom). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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