Daily Star (United Kingdom) Audience in United Kingdom
Daily Star (United Kingdom) has an estimated audience of 9,309,648 people in United Kingdom. 59.9% are female, 40.1% are male, average age 43.9. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: The Mirror (1975 film), Heart (novel), Rings of Saturn, Exhibition game, Tuesday.
The average Daily Star (United Kingdom) fan in United Kingdom is 43.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include The Mirror (1975 film), Heart (novel), Rings of Saturn, with strongest over-indexing on The Mirror (1975 film) (51.68× the country average). Demographically, the Daily Star (United Kingdom) audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Daily Star (United Kingdom) fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.9 |
| Estimated audience size | 9,309,648 |
Audience persona
The typical Daily Star (United Kingdom) fan in United Kingdom is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for The Mirror (1975 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,982,236 | 1.05× |
| Yorkshire and the Humber | 1,131,581 | 1.51× |
| Scotland | 872,746 | 1.04× |
| South East | 799,731 | 0.64× |
| North West | 731,581 | 0.74× |
| North East | 672,060 | 1.86× |
| Wales | 576,259 | 1.08× |
| South West | 521,736 | 0.68× |
| East of England | 503,099 | 0.59× |
| East Midlands | 492,949 | 0.75× |
| West Midlands | 491,321 | 1.23× |
| Northern Ireland | 235,189 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Mirror (1975 film) | 51.68× | Movies & TV |
| Heart (novel) | 38.72× | Literature |
| Rings of Saturn | 36.73× | Travel & Leisure |
| Exhibition game | 35.63× | Games |
| Tuesday | 38.52× | Kids & Family |
| Top-level domain | 33.1× | Technology & Electronics |
| Haven (TV series) | 30.73× | Movies & TV |
| Wednesday | 19.42× | Home & Garden |
| Tinder | 33.61× | Internet & Social Media |
| Saturday | 13.63× | Home & Garden |
| Short Message Service | 17.34× | Technology & Electronics |
| Closer (2004 film) | 37.05× | Movies & TV |
| Very Important Person | 35.63× | Politics & Society |
| Finder (software) | 30.34× | Technology & Electronics |
| TK Maxx | 10.65× | Shopping |
| Sun Gazing | 26.6× | Health |
| Reč | 32.14× | Travel & Leisure |
| Stripes (film) | 20.22× | Movies & TV |
| Metre | 23.96× | Politics & Society |
| Metro Puerto Rico | 64.21× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.18 |
| Family Orientation | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.01 |
| Price Sensitivity | PREMIUM | 1.01 |
| Indulgence | JOY | 0.98 |
| Need for Security | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 57.5% |
| Bangladesh | 17.9% |
| Australia | 5.9% |
See Daily Star (United Kingdom) audiences in other countries
- Daily Star (United Kingdom) — Germany
- Daily Star (United Kingdom) — United States
- Daily Star (United Kingdom) — France
- Daily Star (United Kingdom) — Italy
- Daily Star (United Kingdom) — Spain
- Daily Star (United Kingdom) — Brazil
- Daily Star (United Kingdom) — Japan
- Daily Star (United Kingdom) — South Korea
- Daily Star (United Kingdom) — India
More Newspaper audiences in United Kingdom
- Daily Express (20,214,446)
- Daily Mirror (17,989,136)
- The Guardian (14,719,554)
- Daily Mail (11,689,919)
- Liverpool Echo (11,190,709)
Frequently asked questions
How many fans does Daily Star (United Kingdom) have in United Kingdom?
Daily Star (United Kingdom) has an estimated audience of 9,309,648 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Daily Star (United Kingdom) fans?
59.9% of Daily Star (United Kingdom) fans are female, 40.1% are male, with an average age of 43.9 years.
Which brands do Daily Star (United Kingdom) fans like most?
Daily Star (United Kingdom) fans show strongest brand affinity for The Mirror (1975 film) (51.68×), Heart (novel) (38.72×), and Rings of Saturn (36.73×) over the country average.
Where do Daily Star (United Kingdom) fans live in United Kingdom?
Daily Star (United Kingdom) fans in United Kingdom are most concentrated in England (reach 6,982,236), Yorkshire and the Humber (reach 1,131,581), and Scotland (reach 872,746). These three regions account for the largest share of the active audience.
What other brands do Daily Star (United Kingdom) fans also like?
Beyond Daily Star (United Kingdom) itself, the audience over-indexes on Heart (novel) (38.72×), Rings of Saturn (36.73×), Exhibition game (35.63×), and Tuesday (38.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Daily Star (United Kingdom). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.