A data profile of the people who buy, follow and care about Wednesday in United Kingdom — modelled from more than twelve digital signal sources. Wednesday has an estimated audience of 5,432,349 people in United Kingdom.
The average Wednesday fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Daily Star (United Kingdom), Rachel Weisz, Bruce Willis, with strongest over-indexing on Daily Star (United Kingdom) (19.42× the country average).
Demographically, the Wednesday audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wednesday fan in United Kingdom is more female, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Wednesday profile in United Kingdom.
59.9% are female, 40.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.4 |
| Estimated audience size | 5,432,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Wednesday audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 6.7% |
| Australia | 4.2% |
Where the Wednesday audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.39× | |
| 02 | West Midlands | ~300K | 1.35× | |
| 03 | Wales | ~400K | 1.26× | |
| 04 | Northern Ireland | ~200K | 1.13× | |
| 05 | North East | ~200K | 1.12× | |
| 06 | Scotland | ~500K | 1.11× | |
| 07 | East of England | ~500K | 1.08× | |
| 08 | South East | ~600K | 0.88× | |
| 09 | East Midlands | ~300K | 0.88× | |
| 10 | South West | ~400K | 0.82× | |
| 11 | England | ~2.5M | 0.49× | |
| 12 | North West | ~300K | 0.48× |
The strongest cross-interests of the Wednesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Star (United Kingdom) | News | 19.42× | ||
| 02 | Rachel Weisz | Movies & TV | 19.35× | ||
| 03 | Eurythmics | Music & Radio | 16.67× | ||
| 04 | Jude Law | Movies & TV | 13.58× | ||
| 05 | Carey Mulligan | Movies & TV | 12.59× | ||
| 06 | Debbie Harry | Music & Radio | 10.64× | ||
| 07 | Bruce Willis | Movies & TV | 9.97× | ||
| 08 | Colin Farrell | Movies & TV | 9.59× | ||
| 09 | Lily James | Movies & TV | 9.25× | ||
| 10 | Gwendoline Christie | Movies & TV | 8.80× | ||
| 11 | Nicolas Cage | Movies & TV | 8.32× | ||
| 12 | Andrew Lincoln | Movies & TV | 7.85× | ||
| 13 | Liam Neeson | Movies & TV | 6.94× | ||
| 14 | Nicole Kidman | Movies & TV | 5.37× | ||
| 15 | Matthew McConaughey | Movies & TV | 5.27× | ||
| 16 | Liverpool Echo | News | 3.09× | ||
| 17 | Daily Express | News | 2.67× | ||
| 18 | Internet & Social Media | 2.03× | |||
| 19 | Hobby | Home & Garden | 1.94× | ||
| 20 | Kitchen | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Community Orientation | OPEN | 0.79× | |
| Luxury Orientation | PREMIUM | 0.86× |
Wednesday has an estimated audience of 5,432,349 people in United Kingdom, concentrated in England and South East.
59.9% of Wednesday fans are female, 40.1% are male, with an average age of 42.4 years.
Wednesday fans show strongest brand affinity for Daily Star (United Kingdom) (19.42×), Rachel Weisz (19.35×), and Bruce Willis (9.97×) over the country average.
Wednesday fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Wednesday itself, the audience over-indexes on Rachel Weisz (19.35×), Bruce Willis (9.97×), Jude Law (13.58×), and Carey Mulligan (12.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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