Wednesday Audience in United States

Wednesday logo

Wednesday has an estimated audience of 22,610,826 people in United States. 56.5% are female, 43.5% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, Home equity.

The average Wednesday fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Wednesday audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wednesday fans

Demographic split for Wednesday audience in United States
MetricValue
Female56.5%
Male43.5%
Average age39.7
Estimated audience size22,610,826

Audience persona

The typical Wednesday fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Wednesday in United States
RegionReachAffinity
California2,937,7101.18×
Texas2,440,2641.26×
Florida1,714,7001.12×
New York1,286,9791.02×
Illinois833,6951.11×
Georgia784,0401.13×
Pennsylvania762,0891×
North Carolina721,8611.06×
Ohio718,9321.03×
Michigan652,5631.1×
New Jersey574,0451×
Virginia570,5851.04×
Arizona542,2531.17×
Tennessee479,6701.06×
Washington478,7831.06×
Indiana439,5171.06×
Maryland397,4971.02×
Massachusetts394,7700.89×
Missouri386,5701.06×
Colorado346,9350.97×
Alabama342,2091.08×
South Carolina341,3941×
Louisiana324,4771.11×
Wisconsin322,6300.95×
Kentucky307,3561.08×
Minnesota306,7290.95×
Oklahoma288,5261.15×
Oregon270,5511.04×
Nevada233,0751.07×
Connecticut225,2360.99×
Utah223,7581.11×
Arkansas207,1681.11×
Mississippi201,8121.08×
Kansas181,1581.02×
Iowa171,9820.92×
New Mexico132,2711.17×
Idaho113,7891×
Nebraska104,5250.92×
West Virginia101,5300.96×
Hawaii85,0460.88×
New Hampshire74,2230.83×
Maine68,7540.85×
Rhode Island64,0010.89×
Delaware53,8800.86×
Montana52,6800.84×
Washington, District of Columbia52,2330.77×
South Dakota42,4250.81×
Alaska40,4070.84×
North Dakota37,0260.8×
Vermont30,8380.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wednesday audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.59×Technology & Electronics
Lulu 黃路梓茵3.9×Movies & TV
Home equity2.23×Home & Garden
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Israel1.52×Travel & Leisure
Hocus Pocus3.21×Movies & TV
Historic site2.77×Arts & Culture
Parral, Chihuahua9.05×Travel & Leisure
Goop3.13×Internet & Social Media
Kendra Scott1.65×Fashion & Accessoires
JDSU1.69×Business & Career
Vocal harmony2.43×Music & Radio
Governor of Michigan3.9×Politics & Society
Jeep Wagoneer3.01×Cars & Mobility
Cam Ward1.98×Sports
Grinch2.06×Movies & TV
Home staging2.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wednesday audience
TraitClusterScore
ExtroversionTHRILL1.2
Career OrientationPOWER1.09
Price SensitivityPREMIUM1.08
Healthy LifestyleBALANCE1.05
Family OrientationCONSERVATISM1.04
Sports ActivityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Wednesday
CountryShare
United States28.0%
United Kingdom6.7%
Australia4.2%

See Wednesday audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wednesday have in United States?

Wednesday has an estimated audience of 22,610,826 people in United States, concentrated in California and Texas.

What is the gender split and age of Wednesday fans?

56.5% of Wednesday fans are female, 43.5% are male, with an average age of 39.7 years.

Which brands do Wednesday fans like most?

Wednesday fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.59×) over the country average.

Where do Wednesday fans live in United States?

Wednesday fans in United States are most concentrated in California (reach 2,937,710), Texas (reach 2,440,264), and Florida (reach 1,714,700). These three regions account for the largest share of the active audience.

What other brands do Wednesday fans also like?

Beyond Wednesday itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.59×), Lulu 黃路梓茵 (3.9×), and Home equity (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.