Rascasse Audience Intelligence

Wednesday Audience in United States

A data profile of the people who buy, follow and care about Wednesday in United States — modelled from more than twelve digital signal sources. Wednesday has an estimated audience of 22,610,826 people in United States.

#964among Topic in United States#107in Home & Garden

The average Wednesday fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Powerball, High-heeled footwear, with strongest over-indexing on Kelly Osbourne (3.9× the country average).

Demographically, the Wednesday audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wednesday fan in United States is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wednesday profile in United States.

Audience size
22.6M
in United States
Gender
56.5%♀
43.5% male
Age
39.7
average years
Country rank
#1411
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wednesday fans

56.5% are female, 43.5% are male, average age 39.7.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Wednesday audience in United States
MetricValue
Female56.5%
Male43.5%
Average age39.7
Estimated audience size22,610,826
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Wednesday audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Wednesday audience comes from United States.

Worldwide audience distribution share by country for Wednesday
CountryShare
United States27.8%
United Kingdom6.7%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wednesday audience in United States is strongest.

Fig. 05

Top regions by affinity

Wednesday fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.19×
02New Mexico~100K1.18×
03Arizona~500K1.14×
04Utah~200K1.14×
05California~3M1.12×
06Oklahoma~300K1.12×
07Arkansas~200K1.11×
08Kentucky~300K1.09×
09Mississippi~200K1.09×
10Georgia~700K1.08×
11Louisiana~300K1.08×
12Alabama~300K1.07×
13Florida~1.5M1.06×
14North Carolina~700K1.06×
15Missouri~400K1.06×
16Nevada~200K1.06×
17Washington~500K1.05×
18Kansas~200K1.05×
19Illinois~800K1.04×
20Michigan~600K1.04×
21Indiana~400K1.04×
22Ohio~700K1.03×
23Tennessee~500K1.03×
24Pennsylvania~800K1.02×
25South Carolina~300K1.01×
26Idaho~100K1.01×
27Virginia~600K1.00×
28Maryland~400K1.00×
29Oregon~300K1.00×
30West Virginia~100K0.99×
31New York~1M0.96×
32New Jersey~500K0.96×
33Colorado~300K0.96×
34Wisconsin~300K0.96×
35Connecticut~200K0.96×
36Iowa~200K0.96×
37Rhode Island~70K0.96×
38Nebraska~100K0.95×
39Alaska~40K0.93×
40Minnesota~300K0.92×
41Delaware~60K0.92×
42Massachusetts~400K0.91×
43Hawaii~90K0.89×
44Montana~60K0.89×
45South Dakota~50K0.89×
46Maine~70K0.88×
47New Hampshire~80K0.87×
48North Dakota~40K0.87×
49Vermont~30K0.85×
50Washington, District of Columbia~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Wednesday, United States
0.78×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wednesday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wednesday audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio3.90×
02High-heeled footwearFashion & Accessoires3.90×
03Anna FarisMovies & TV3.90×
04Taron EgertonMovies & TV3.90×
05Liza MinnelliMusic & Radio3.90×
06Jessica ChastainMovies & TV3.90×
07Rack Room ShoesFashion & Accessoires3.84×
08Bergdorf GoodmanFashion & Accessoires3.00×
09New York PostNews2.16×
10HormoneHealth2.02×
11Real propertyHome & Garden1.97×
12Diane KeatonMovies & TV1.93×
13TicketmasterTravel & Leisure1.87×
14Made in USABusiness & Career1.82×
15Dillard'sFashion & Accessoires1.74×
16Political scienceBusiness & Career1.68×
17Nordstrom rackFashion & Accessoires1.67×
18DentistryBusiness & Career1.66×
19PowerballGames1.61×
20FacialBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wednesday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wednesday audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
Need for SecurityCONSERVATISM1.24×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wednesday audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.87×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wednesday have in United States?

Wednesday has an estimated audience of 22,610,826 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wednesday fans?

56.5% of Wednesday fans are female, 43.5% are male, with an average age of 39.7 years.

03

Which brands do Wednesday fans like most?

Wednesday fans show strongest brand affinity for Kelly Osbourne (3.9×), Powerball (1.61×), and High-heeled footwear (3.9×) over the country average.

04

Where do Wednesday fans live in United States?

Wednesday fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Wednesday fans also like?

Beyond Wednesday itself, the audience over-indexes on Powerball (1.61×), High-heeled footwear (3.9×), Real property (1.97×), and Ticketmaster (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Wednesday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wednesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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