Rack Room Shoes Audience in United States

Rack Room Shoes logo

Rack Room Shoes has an estimated audience of 4,557,771 people in United States. 78.7% are female, 21.3% are male, average age 41.8. Top regions: Texas, Florida, North Carolina. Top brand affinities: Shoes (American band), Shoe Carnival, Altar'd State, Key Food, Famous Footwear.

The average Rack Room Shoes fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Shoes (American band), Shoe Carnival, Altar'd State, with strongest over-indexing on Shoes (American band) (22.23× the country average). Demographically, the Rack Room Shoes audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Rack Room Shoes fans

Demographic split for Rack Room Shoes audience in United States
MetricValue
Female78.7%
Male21.3%
Average age41.8
Estimated audience size4,557,771

Audience persona

The typical Rack Room Shoes fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Rack Room Shoes in United States
RegionReachAffinity
Texas785,3872×
Florida711,2072.3×
North Carolina698,1835.09×
Georgia503,4773.59×
South Carolina359,1205.24×
Tennessee355,3483.89×
Virginia309,0282.78×
Alabama221,0573.47×
Kentucky157,7182.76×
Louisiana146,4622.49×
Mississippi103,1312.75×
California95,6560.19×
Maryland78,3011×
Indiana64,6090.78×
Oklahoma63,0801.25×
Arkansas57,3351.53×
Pennsylvania50,2250.33×
Ohio43,9690.31×
Missouri43,3250.59×
Arizona43,0300.46×
New York37,2620.15×
Oregon33,3380.64×
New Mexico30,4111.33×
Illinois27,7710.18×
Kansas25,3540.71×
New Jersey17,7680.15×
West Virginia16,6320.78×
Massachusetts15,7100.17×
Michigan14,7640.12×
Colorado12,9300.18×
Nevada11,3620.26×
Iowa10,8590.29×
Delaware10,1190.8×
Washington7,8390.09×
Connecticut7,6560.17×
Wisconsin7,0230.1×
Nebraska5,6280.25×
Washington, District of Columbia5,6120.41×
Rhode Island5,1130.35×
Minnesota4,5580.07×
Utah3,2220.08×
New Hampshire2,8250.16×
Idaho2,1190.09×
Maine1,5670.1×
South Dakota1,2130.12×
Montana1,0800.09×
North Dakota1,0010.11×
Hawaii8730.04×
Vermont6690.08×
Wyoming6410.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rack Room Shoes audience
BrandAffinityCategory
Shoes (American band)22.23×Music & Radio
Shoe Carnival15.65×Fashion & Accessoires
Altar'd State18.21×Shopping
Key Food20.62×Shopping
Famous Footwear9.24×Food & Beverages
Shipley Do-Nuts20.12×Food & Beverages
DuckDuckGo7.32×Internet & Social Media
The UPS Store3.33×Shopping
Fifth Third Bank8.5×Business & Career
LibreOffice29.41×Technology & Electronics
Heart (novel)2.72×Literature
Spirituality3.08×Health
Middle ages3.88×Politics & Society
1. FC Magdeburg64.48×Sports
Queens3.74×Travel & Leisure
Duluth Trading Company10.49×Business & Career
Journeys7.94×Shopping
Personal trainer3.62×Sports
Family (biology)2.95×Kids & Family
Wednesday3.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rack Room Shoes audience
TraitClusterScore
Luxury OrientationPREMIUM3.14
Price SensitivityPREMIUM1.76
IndulgenceJOY1.66
Family OrientationCONSERVATISM1.47
Design AffinityPREMIUM1.42
ExtroversionTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Rack Room Shoes
CountryShare
United States96.2%
India0.9%
Mexico0.7%

See Rack Room Shoes audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Rack Room Shoes have in United States?

Rack Room Shoes has an estimated audience of 4,557,771 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Rack Room Shoes fans?

78.7% of Rack Room Shoes fans are female, 21.3% are male, with an average age of 41.8 years.

Which brands do Rack Room Shoes fans like most?

Rack Room Shoes fans show strongest brand affinity for Shoes (American band) (22.23×), Shoe Carnival (15.65×), and Altar'd State (18.21×) over the country average.

Where do Rack Room Shoes fans live in United States?

Rack Room Shoes fans in United States are most concentrated in Texas (reach 785,387), Florida (reach 711,207), and North Carolina (reach 698,183). These three regions account for the largest share of the active audience.

What other brands do Rack Room Shoes fans also like?

Beyond Rack Room Shoes itself, the audience over-indexes on Shoe Carnival (15.65×), Altar'd State (18.21×), Key Food (20.62×), and Famous Footwear (9.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rack Room Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.