Steve Madden Audience in United States

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Steve Madden has an estimated audience of 8,032,135 people in United States. 77.1% are female, 22.9% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Yahoo!ショッピング, Macy's, Queens, Coach, Cynthia Erivo.

The average Steve Madden fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!ショッピング, Macy's, Queens, with strongest over-indexing on Yahoo!ショッピング (3.37× the country average). Demographically, the Steve Madden audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Steve Madden fans

Demographic split for Steve Madden audience in United States
MetricValue
Female77.1%
Male22.9%
Average age35.1
Estimated audience size8,032,135

Audience persona

The typical Steve Madden fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo!ショッピング.

Top regions in United States

Top regions ranked by reach for Steve Madden in United States
RegionReachAffinity
California1,462,4321.66×
Texas1,262,1041.83×
New York1,031,7952.3×
Florida919,3481.69×
Georgia388,5171.57×
New Jersey350,0511.71×
Pennsylvania289,2981.07×
Illinois287,9831.08×
North Carolina277,3811.15×
Maryland225,8531.64×
Arizona214,6411.31×
Louisiana211,8172.04×
Virginia209,0671.07×
Massachusetts187,2951.18×
Ohio181,6360.73×
Tennessee179,7141.12×
Michigan173,4630.83×
Alabama164,5831.47×
South Carolina157,9601.31×
Washington110,4970.69×
Indiana107,4520.73×
Nevada105,2341.35×
Mississippi102,1211.54×
Missouri99,9740.77×
Colorado98,9850.78×
Connecticut96,7621.2×
Minnesota80,1540.7×
Wisconsin75,4050.62×
Oklahoma70,9520.8×
Kentucky68,7750.68×
Arkansas65,7190.99×
Oregon59,8670.65×
Utah53,4290.74×
Kansas41,2810.65×
Iowa40,8600.62×
Washington, District of Columbia38,1461.58×
Nebraska31,7570.79×
New Mexico30,5720.76×
Rhode Island24,6490.96×
Delaware23,9731.08×
Hawaii23,0730.67×
Idaho21,6910.54×
West Virginia17,7500.47×
New Hampshire17,1360.54×
Maine12,9630.45×
Montana10,5920.48×
North Dakota9,5320.58×
South Dakota8,8960.48×
Vermont7,2530.51×
Alaska7,1460.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Madden audience
BrandAffinityCategory
Yahoo!ショッピング3.37×
Macy's2.28×Shopping
Queens3.17×Travel & Leisure
Coach3.89×Fashion & Accessoires
Cynthia Erivo5.08×Movies & TV
Tic Tac18.73×Food & Beverages
Nordstrom rack2.38×Fashion & Accessoires
Jenna Ortega3.18×Movies & TV
Famous Footwear4.35×Food & Beverages
DSW Designer Shoe Warehouse5.37×Fashion & Accessoires
God1.77×Politics & Society
Sephora1.95×Shopping
Starbucks1.6×Food & Beverages
Marshalls1.76×Fashion & Accessoires
Family (biology)1.92×Kids & Family
Dollar Tree1.62×Shopping
Zappos4.31×Fashion & Accessoires
Dresses1.52×Fashion & Accessoires
Handbags1.71×Fashion & Accessoires
Equinox3.54×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Madden audience
TraitClusterScore
Design AffinityPREMIUM2.09
SustainabilityBALANCE1.87
Luxury OrientationPREMIUM1.74
IndulgenceJOY1.66
ExtroversionTHRILL1.49
Healthy LifestyleBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Steve Madden
CountryShare
United States34.9%
Italy6.3%
Mexico5.9%

See Steve Madden audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Steve Madden have in United States?

Steve Madden has an estimated audience of 8,032,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Steve Madden fans?

77.1% of Steve Madden fans are female, 22.9% are male, with an average age of 35.1 years.

Which brands do Steve Madden fans like most?

Steve Madden fans show strongest brand affinity for Yahoo!ショッピング (3.37×), Macy's (2.28×), and Queens (3.17×) over the country average.

Where do Steve Madden fans live in United States?

Steve Madden fans in United States are most concentrated in California (reach 1,462,432), Texas (reach 1,262,104), and New York (reach 1,031,795). These three regions account for the largest share of the active audience.

What other brands do Steve Madden fans also like?

Beyond Steve Madden itself, the audience over-indexes on Macy's (2.28×), Queens (3.17×), Coach (3.89×), and Cynthia Erivo (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.