Rascasse Audience Intelligence

Steve Madden Target Market in United States

A data profile of the people who buy, follow and care about Steve Madden in United States — modelled from more than twelve digital signal sources. Steve Madden has an estimated audience of 7,898,033 people in United States.

#5among Footwear in United States#465among Brand in United States#232in Fashion & Accessoires

The average Steve Madden fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Macy's, Coach, Queens, with strongest over-indexing on Macy's (2.28× the country average).

Demographically, the Steve Madden audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve Madden fan in United States is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Madden profile in United States.

Audience size
7.9M
in United States
Gender
77.1%♀
22.9% male
Age
35.1
average years
Country rank
#4474
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Steve Madden

77.1% are female, 22.9% are male, average age 35.1.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Steve Madden audience in United States
MetricValue
Female77.1%
Male22.9%
Average age35.1
Estimated audience size7,898,033
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Steve Madden audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Steve Madden audience comes from United States.

Worldwide audience distribution share by country for Steve Madden
CountryShare
United States34.0%
Italy6.3%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Madden audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve Madden customers by region in United States
#RegionReachAffinity×
01New York~1M2.39×
02Louisiana~200K1.94×
03New Jersey~300K1.70×
04Maryland~200K1.68×
05Texas~1M1.67×
06Florida~900K1.65×
07Washington, District of Columbia~40K1.62×
08Georgia~400K1.56×
09California~1.5M1.54×
10Mississippi~100K1.51×
11Nevada~100K1.40×
12Alabama~200K1.38×
13South Carolina~200K1.28×
14Arizona~200K1.23×
15Connecticut~100K1.19×
16Massachusetts~200K1.18×
17North Carolina~300K1.13×
18Delaware~20K1.12×
19Virginia~200K1.11×
20Tennessee~200K1.10×
21Pennsylvania~300K1.05×
22Illinois~300K1.04×
23Arkansas~70K1.01×
24Rhode Island~30K1.00×
25Michigan~200K0.82×
26Oklahoma~70K0.80×
27Missouri~100K0.77×
28Colorado~100K0.77×
29New Mexico~30K0.77×
30Utah~50K0.76×
31Nebraska~30K0.76×
32Ohio~200K0.72×
33Indiana~100K0.72×
34Hawaii~20K0.71×
35Minnesota~80K0.70×
36Kentucky~70K0.70×
37Washington~100K0.69×
38Kansas~40K0.67×
39Oregon~60K0.66×
40Wisconsin~80K0.64×
41North Dakota~10K0.64×
42Iowa~40K0.62×
43Vermont~8K0.60×
44New Hampshire~20K0.59×
45Idaho~20K0.58×
46West Virginia~20K0.54×
47Montana~10K0.54×
48South Dakota~10K0.53×
49Maine~10K0.51×
50Alaska~9K0.51×
Fig. 06

Affinity by region

Affinity by region — Steve Madden, United States
0.51×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Madden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Madden audience
#·InterestCategoryAffinity×
01Tic TacFood & Beverages18.73×
02DSW Designer Shoe WarehouseFashion & Accessoires5.37×
03Cynthia ErivoMovies & TV5.08×
04Famous FootwearFood & Beverages4.35×
05ZapposFashion & Accessoires4.31×
06CoachFashion & Accessoires3.89×
07EquinoxPolitics & Society3.54×
08Jenna OrtegaMovies & TV3.18×
09QueensTravel & Leisure3.17×
10Nordstrom rackFashion & Accessoires2.38×
11Macy'sShopping2.28×
12H&MShopping2.22×
13SephoraShopping1.95×
14Family (biology)Kids & Family1.92×
15GodPolitics & Society1.77×
16MarshallsFashion & Accessoires1.76×
17HandbagsFashion & Accessoires1.71×
18Dollar TreeShopping1.62×
19StarbucksFood & Beverages1.60×
20DressesFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Madden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Madden audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.33×
Luxury OrientationPREMIUM1.32×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Madden audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
SpiritualityBALANCE0.96×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Steve Madden's target market in United States?

Steve Madden's target market in United States covers an estimated 7,898,033 people, concentrated in California and Texas.

02

What is the gender split and age of Steve Madden customers?

77.1% of the Steve Madden audience are female, 22.9% are male, with an average age of 35.1 years.

03

Which brands do Steve Madden fans like most?

Steve Madden fans show strongest brand affinity for Macy's (2.28×), Coach (3.89×), and Queens (3.17×) over the country average.

04

Where do Steve Madden fans live in United States?

Steve Madden fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Steve Madden fans also like?

Beyond Steve Madden itself, the audience over-indexes on Coach (3.89×), Queens (3.17×), Tic Tac (18.73×), and Nordstrom rack (2.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Steve Madden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Madden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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