DSW Designer Shoe Warehouse Audience in United States

DSW Designer Shoe Warehouse logo

DSW Designer Shoe Warehouse has an estimated audience of 7,371,436 people in United States. 80.3% are female, 19.7% are male, average age 39.2. Top regions: Texas, California, Florida. Top brand affinities: Bath and Bodyworks, Macy's, Nordstrom rack, Marshalls, Kohl's.

The average DSW Designer Shoe Warehouse fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bath and Bodyworks, Macy's, Nordstrom rack, with strongest over-indexing on Bath and Bodyworks (14.23× the country average). Demographically, the DSW Designer Shoe Warehouse audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of DSW Designer Shoe Warehouse fans

Demographic split for DSW Designer Shoe Warehouse audience in United States
MetricValue
Female80.3%
Male19.7%
Average age39.2
Estimated audience size7,371,436

Audience persona

The typical DSW Designer Shoe Warehouse fan in United States is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for DSW Designer Shoe Warehouse in United States
RegionReachAffinity
Texas1,193,6331.88×
California792,9690.98×
Florida583,2271.17×
New York552,7321.34×
Illinois354,7521.44×
New Jersey291,3351.55×
Pennsylvania286,8341.16×
Virginia282,4481.57×
Georgia276,8841.22×
Ohio263,8231.16×
North Carolina257,6881.16×
Michigan234,2091.22×
Massachusetts201,3651.39×
Maryland198,8301.57×
Minnesota190,8971.81×
Indiana178,5371.33×
Louisiana174,9781.84×
Tennessee163,3761.1×
Colorado146,9041.26×
Alabama136,6321.33×
Washington132,4080.9×
Missouri131,9601.11×
Wisconsin129,5171.17×
Arizona107,7720.72×
South Carolina106,1170.96×
Connecticut105,2871.42×
Kentucky89,4120.97×
Oregon79,8630.95×
Oklahoma69,8210.85×
Arkansas64,0841.06×
Mississippi61,9681.02×
Nevada61,5510.86×
Kansas51,1290.88×
Utah48,9500.74×
Iowa43,8080.72×
Rhode Island25,4391.08×
Idaho25,1340.68×
New Mexico23,7700.64×
Washington, District of Columbia23,7481.07×
Nebraska23,7010.64×
New Hampshire23,2820.8×
Maine21,1810.8×
Delaware16,1460.79×
West Virginia12,5300.37×
South Dakota10,0210.59×
North Dakota8,7380.58×
Hawaii5,5000.17×
Montana4,9370.24×
Vermont4,0350.31×
Wyoming2,8130.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DSW Designer Shoe Warehouse audience
BrandAffinityCategory
Bath and Bodyworks14.23×Shopping
Macy's2.89×Shopping
Nordstrom rack3.02×Fashion & Accessoires
Marshalls2.56×Fashion & Accessoires
Kohl's2.07×Shopping
Sarah Jessica Parker7.47×Movies & TV
Indeed.com2.21×Business & Career
T.J.Maxx2.54×Shopping
And just like that...3.62×Movies & TV
Old Navy1.88×Fashion & Accessoires
Macy's1.68×Shopping
Famous Footwear4.32×Food & Beverages
God1.76×Politics & Society
Hobby Lobby1.67×Home & Garden
Steve Madden4.67×Fashion & Accessoires
ULTA Beauty2.2×Beauty & Wellness
Instant messaging1.68×Internet & Social Media
Women's clothing1.51×Fashion & Accessoires
Skin1.55×Beauty & Wellness
J. C. Penney2.09×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DSW Designer Shoe Warehouse audience
TraitClusterScore
Design AffinityPREMIUM1.86
IndulgenceJOY1.76
ExtroversionTHRILL1.53
CreativityOPEN1.41
Luxury OrientationPREMIUM1.41
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for DSW Designer Shoe Warehouse
CountryShare
United States93.6%
Canada3.9%
Brazil0.3%

See DSW Designer Shoe Warehouse audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does DSW Designer Shoe Warehouse have in United States?

DSW Designer Shoe Warehouse has an estimated audience of 7,371,436 people in United States, concentrated in Texas and California.

What is the gender split and age of DSW Designer Shoe Warehouse fans?

80.3% of DSW Designer Shoe Warehouse fans are female, 19.7% are male, with an average age of 39.2 years.

Which brands do DSW Designer Shoe Warehouse fans like most?

DSW Designer Shoe Warehouse fans show strongest brand affinity for Bath and Bodyworks (14.23×), Macy's (2.89×), and Nordstrom rack (3.02×) over the country average.

Where do DSW Designer Shoe Warehouse fans live in United States?

DSW Designer Shoe Warehouse fans in United States are most concentrated in Texas (reach 1,193,633), California (reach 792,969), and Florida (reach 583,227). These three regions account for the largest share of the active audience.

What other brands do DSW Designer Shoe Warehouse fans also like?

Beyond DSW Designer Shoe Warehouse itself, the audience over-indexes on Macy's (2.89×), Nordstrom rack (3.02×), Marshalls (2.56×), and Kohl's (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DSW Designer Shoe Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.