Rascasse Audience Intelligence

DSW Designer Shoe Warehouse Target Market in United States

A data profile of the people who buy, follow and care about DSW Designer Shoe Warehouse in United States — modelled from more than twelve digital signal sources. DSW Designer Shoe Warehouse has an estimated audience of 7,762,417 people in United States.

#475among Brand in United States#238in Fashion & Accessoires

The average DSW Designer Shoe Warehouse fan in United States is 39.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Bath and Bodyworks, Macy's, Nordstrom rack, with strongest over-indexing on Bath and Bodyworks (14.23× the country average).

Demographically, the DSW Designer Shoe Warehouse audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DSW Designer Shoe Warehouse fan in United States is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Bath and Bodyworks.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DSW Designer Shoe Warehouse profile in United States.

Audience size
7.8M
in United States
Gender
80.3%♀
19.7% male
Age
39.2
average years
Country rank
#4577
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DSW Designer Shoe Warehouse

80.3% are female, 19.7% are male, average age 39.2.

Fig. 02

Gender split

80.3%
Female
19.7%
Male
Demographic split for DSW Designer Shoe Warehouse audience in United States
MetricValue
Female80.3%
Male19.7%
Average age39.2
Estimated audience size7,762,417
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the DSW Designer Shoe Warehouse audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3926%
40-4928%
50+11%
Fig. 04

Worldwide distribution

93.4%

of the worldwide DSW Designer Shoe Warehouse audience comes from United States.

Worldwide audience distribution share by country for DSW Designer Shoe Warehouse
CountryShare
United States93.4%
Canada4.0%
India0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DSW Designer Shoe Warehouse audience in United States is strongest.

Fig. 05

Top regions by affinity

DSW Designer Shoe Warehouse customers by region in United States
#RegionReachAffinity×
01New Jersey~400K2.26×
02Maryland~300K2.11×
03Connecticut~100K1.94×
04Minnesota~200K1.91×
05Virginia~300K1.87×
06Texas~1M1.81×
07Massachusetts~300K1.73×
08Illinois~400K1.66×
09New York~700K1.60×
10Colorado~200K1.55×
11Rhode Island~30K1.35×
12Louisiana~100K1.33×
13Pennsylvania~300K1.31×
14Michigan~200K1.30×
15Florida~600K1.28×
16Georgia~300K1.25×
17Ohio~300K1.23×
18Washington, District of Columbia~30K1.21×
19Wisconsin~100K1.19×
20Indiana~200K1.16×
21Arizona~200K1.15×
22North Carolina~200K1.11×
23Missouri~100K1.06×
24Alabama~100K0.99×
25California~800K0.96×
26Kansas~60K0.95×
27Tennessee~100K0.94×
28Oregon~80K0.91×
29New Hampshire~30K0.91×
30Washington~100K0.90×
31Nevada~60K0.90×
32Delaware~20K0.90×
33Arkansas~50K0.80×
34Kentucky~70K0.79×
35South Carolina~80K0.76×
36Mississippi~50K0.76×
37Oklahoma~60K0.73×
38Maine~20K0.71×
39Utah~40K0.68×
40Idaho~20K0.62×
41Iowa~40K0.59×
42South Dakota~10K0.58×
43Nebraska~20K0.56×
44North Dakota~8K0.56×
45New Mexico~20K0.54×
46Alaska~6K0.39×
47Vermont~5K0.37×
48West Virginia~10K0.33×
49Montana~6K0.31×
50Hawaii~8K0.26×
Fig. 06

Affinity by region

Affinity by region — DSW Designer Shoe Warehouse, United States
0.26×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DSW Designer Shoe Warehouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DSW Designer Shoe Warehouse audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping14.23×
02Sarah Jessica ParkerMovies & TV7.47×
03Steve MaddenFashion & Accessoires4.67×
04Famous FootwearFood & Beverages4.32×
05Quinceañera (telenovela)Movies & TV3.31×
06Nordstrom rackFashion & Accessoires3.02×
07Macy'sShopping2.89×
08MarshallsFashion & Accessoires2.56×
09T.J.MaxxShopping2.54×
10Five BelowShopping2.27×
11Indeed.comBusiness & Career2.21×
12ULTA BeautyBeauty & Wellness2.20×
13J. C. PenneyShopping2.09×
14Kohl'sShopping2.07×
15Old NavyFashion & Accessoires1.88×
16GodPolitics & Society1.76×
17Instant messagingInternet & Social Media1.68×
18Hobby LobbyHome & Garden1.67×
19SkinBeauty & Wellness1.55×
20Women's clothingFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DSW Designer Shoe Warehouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DSW Designer Shoe Warehouse audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.36×
CreativityOPEN1.29×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DSW Designer Shoe Warehouse audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
SpiritualityBALANCE0.82×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DSW Designer Shoe Warehouse's target market in United States?

DSW Designer Shoe Warehouse's target market in United States covers an estimated 7,762,417 people, concentrated in Texas and California.

02

What is the gender split and age of DSW Designer Shoe Warehouse customers?

80.3% of the DSW Designer Shoe Warehouse audience are female, 19.7% are male, with an average age of 39.2 years.

03

Which brands do DSW Designer Shoe Warehouse fans like most?

DSW Designer Shoe Warehouse fans show strongest brand affinity for Bath and Bodyworks (14.23×), Macy's (2.89×), and Nordstrom rack (3.02×) over the country average.

04

Where do DSW Designer Shoe Warehouse fans live in United States?

DSW Designer Shoe Warehouse fans in United States are most concentrated in Texas (reach ~1M), California (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do DSW Designer Shoe Warehouse fans also like?

Beyond DSW Designer Shoe Warehouse itself, the audience over-indexes on Macy's (2.89×), Nordstrom rack (3.02×), Marshalls (2.56×), and Kohl's (2.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DSW Designer Shoe Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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