Five Below Audience in United States

Five Below logo

Five Below has an estimated audience of 31,535,350 people in United States. 77.6% are female, 22.4% are male, average age 40.5. Top regions: Texas, Florida, California. Top brand affinities: Insane Inflatable 5K, Sky Zone, Dave & Buster's, Bernadette Peters, Ollie's Bargain Outlet.

The average Five Below fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Insane Inflatable 5K, Sky Zone, Dave & Buster's, with strongest over-indexing on Insane Inflatable 5K (64.33× the country average). Demographically, the Five Below audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Discount store

Demographics of Five Below fans

Demographic split for Five Below audience in United States
MetricValue
Female77.6%
Male22.4%
Average age40.5
Estimated audience size31,535,350

Audience persona

The typical Five Below fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Insane Inflatable 5K.

Top regions in United States

Top regions ranked by reach for Five Below in United States
RegionReachAffinity
Texas4,333,0581.6×
Florida3,521,5521.65×
California3,227,9460.93×
New York2,484,1581.41×
Pennsylvania1,720,5821.62×
Illinois1,472,2481.4×
Ohio1,363,0221.4×
Georgia1,310,8811.35×
New Jersey1,224,7111.53×
Michigan1,134,0971.38×
North Carolina1,119,5381.18×
Virginia968,7031.26×
Tennessee919,3151.45×
Maryland874,3561.61×
Indiana743,3411.29×
Missouri643,6191.27×
Massachusetts640,2781.03×
Arizona620,4190.96×
South Carolina616,9871.3×
Alabama598,4071.36×
Kentucky551,4831.39×
Louisiana541,5401.33×
Wisconsin441,5110.93×
Connecticut409,4271.29×
Colorado409,3670.82×
Minnesota390,6820.86×
Oklahoma389,3831.11×
Mississippi346,8321.33×
Nevada290,7370.95×
Utah288,7261.02×
Kansas272,1361.1×
Arkansas248,7080.96×
Iowa234,0870.9×
West Virginia176,9611.21×
Nebraska165,9551.05×
New Mexico131,9860.83×
Rhode Island119,5141.19×
Delaware118,2011.36×
Washington99,8340.16×
New Hampshire94,4550.76×
Maine63,3880.56×
Washington, District of Columbia60,2630.64×
Oregon54,7410.15×
South Dakota38,8070.53×
North Dakota35,5820.55×
Idaho23,3620.15×
Vermont20,6230.37×
Wyoming11,8530.25×
Hawaii11,2980.08×
Montana9,7090.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Five Below audience
BrandAffinityCategory
Insane Inflatable 5K64.33×Travel & Leisure
Sky Zone12.56×Kids & Family
Dave & Buster's8.14×Food & Beverages
Bernadette Peters20.55×Movies & TV
Ollie's Bargain Outlet9.96×Shopping
Great Wolf Resorts7.71×Travel & Leisure
garanimals51.11×Kids & Family
Citi Trends12.75×Shopping
Hobby Lobby2.62×Home & Garden
Dollar Tree2.63×Shopping
Party City7.51×Kids & Family
Trick 'r Treat16.27×Movies & TV
Dollar General2.28×Shopping
Family Dollar3.77×Fashion & Accessoires
Week2.65×Business & Career
TopGolf4.89×Sports
Spirit Halloween3.22×Kids & Family
Variety store7.64×Shopping
Beetlejuice2.32×Movies & TV
Aldi1.87×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Five Below audience
TraitClusterScore
Price SensitivityPREMIUM1.83
ExtroversionTHRILL1.76
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.37
Community OrientationOPEN1.2
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Five Below
CountryShare
United States97.4%
China0.6%
Mexico0.3%

See Five Below audiences in other countries

More Discount store audiences in United States

Frequently asked questions

How many fans does Five Below have in United States?

Five Below has an estimated audience of 31,535,350 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Five Below fans?

77.6% of Five Below fans are female, 22.4% are male, with an average age of 40.5 years.

Which brands do Five Below fans like most?

Five Below fans show strongest brand affinity for Insane Inflatable 5K (64.33×), Sky Zone (12.56×), and Dave & Buster's (8.14×) over the country average.

Where do Five Below fans live in United States?

Five Below fans in United States are most concentrated in Texas (reach 4,333,058), Florida (reach 3,521,552), and California (reach 3,227,946). These three regions account for the largest share of the active audience.

What other brands do Five Below fans also like?

Beyond Five Below itself, the audience over-indexes on Sky Zone (12.56×), Dave & Buster's (8.14×), Bernadette Peters (20.55×), and Ollie's Bargain Outlet (9.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Five Below. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.