Dave & Buster's Audience in United States

Dave & Buster's logo

Dave & Buster's has an estimated audience of 10,891,550 people in United States. 59.9% are female, 40.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Five Below, Sky Zone, Gérard Depardieu, Great Wolf Resorts, TopGolf.

The average Dave & Buster's fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Five Below, Sky Zone, Gérard Depardieu, with strongest over-indexing on Five Below (7.45× the country average). Demographically, the Dave & Buster's audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Dave & Buster's fans

Demographic split for Dave & Buster's audience in United States
MetricValue
Female59.9%
Male40.1%
Average age38.3
Estimated audience size10,891,550

Audience persona

The typical Dave & Buster's fan in United States is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Five Below.

Top regions in United States

Top regions ranked by reach for Dave & Buster's in United States
RegionReachAffinity
California1,712,9131.43×
Texas1,146,1431.22×
Florida1,019,4051.38×
New York932,9941.53×
Pennsylvania560,7931.53×
Georgia512,8371.53×
Illinois500,5921.38×
Ohio463,1011.38×
New Jersey424,8831.53×
Michigan353,6671.24×
Virginia338,9271.28×
Maryland304,4531.63×
North Carolina291,1870.89×
Arizona281,8081.27×
Tennessee262,6491.2×
Indiana245,0011.23×
Massachusetts227,6171.06×
Washington213,5940.98×
Colorado201,1301.17×
South Carolina194,9651.19×
Alabama166,0931.09×
Missouri162,6100.93×
Louisiana157,7401.12×
Minnesota138,8650.89×
Nevada131,1101.24×
Wisconsin128,7000.79×
Connecticut123,7081.13×
Kentucky113,0080.83×
Arkansas100,8301.12×
Kansas94,8881.11×
Oklahoma90,9120.75×
Oregon74,0040.59×
Iowa71,7260.8×
West Virginia64,3771.27×
Utah61,4050.63×
Hawaii55,8411.19×
Mississippi51,6690.58×
Nebraska48,0660.88×
New Hampshire46,3101.08×
New Mexico39,7600.73×
Washington, District of Columbia37,5451.15×
Rhode Island36,2761.05×
Idaho30,9160.57×
Alaska23,6081.01×
South Dakota21,2370.84×
Delaware18,2350.61×
Maine8,0720.21×
Vermont4,9090.26×
Montana4,4030.15×
North Dakota3,4460.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dave & Buster's audience
BrandAffinityCategory
Five Below7.45×Shopping
Sky Zone15.18×Kids & Family
Gérard Depardieu65.77×Movies & TV
Great Wolf Resorts7.73×Travel & Leisure
TopGolf6.85×Sports
S.T.S.35.9×Music & Radio
Bobby Cannavale14.2×Movies & TV
Hop (film)11.05×Movies & TV
A Time to Kill (Grisham novel)16.44×Literature
Wingstop2.31×Food & Beverages
Insane Inflatable 5K28.61×Travel & Leisure
Laser tag9.22×Sports
Matthew McConaughey4.21×Movies & TV
Sorry! (game)45.93×Games
Kart racing6.39×Sports
Amusement arcade6.6×Games
Family entertainment center5.36×Travel & Leisure
Dodgeball11.41×Sports
Patti LuPone10.07×Movies & TV
Exit (festival)5.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dave & Buster's audience
TraitClusterScore
Family OrientationCONSERVATISM2.56
Convenience OrientationPREMIUM1.47
ExtroversionTHRILL1.42
Urban LifestyleOPEN1.28
IndulgenceJOY1.27
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Dave & Buster's
CountryShare
United States91.8%
Canada2.4%
India1.0%

See Dave & Buster's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Dave & Buster's have in United States?

Dave & Buster's has an estimated audience of 10,891,550 people in United States, concentrated in California and Texas.

What is the gender split and age of Dave & Buster's fans?

59.9% of Dave & Buster's fans are female, 40.1% are male, with an average age of 38.3 years.

Which brands do Dave & Buster's fans like most?

Dave & Buster's fans show strongest brand affinity for Five Below (7.45×), Sky Zone (15.18×), and Gérard Depardieu (65.77×) over the country average.

Where do Dave & Buster's fans live in United States?

Dave & Buster's fans in United States are most concentrated in California (reach 1,712,913), Texas (reach 1,146,143), and Florida (reach 1,019,405). These three regions account for the largest share of the active audience.

What other brands do Dave & Buster's fans also like?

Beyond Dave & Buster's itself, the audience over-indexes on Sky Zone (15.18×), Gérard Depardieu (65.77×), Great Wolf Resorts (7.73×), and TopGolf (6.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dave & Buster's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.