Rascasse Audience Intelligence

Hooters Target Market in United States

A data profile of the people who buy, follow and care about Hooters in United States — modelled from more than twelve digital signal sources. Hooters has an estimated audience of 6,285,915 people in United States.

#18among Fast food restaurants in United States#574among Brand in United States#394in Food & Beverages

The average Hooters fan in United States is 39.5 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Illinois.

Top brand affinities include Twin Peaks (restaurant chain), Wingstop, Zoo York (company), with strongest over-indexing on Twin Peaks (restaurant chain) (15.14× the country average).

Demographically, the Hooters audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hooters fan in United States is more male, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Twin Peaks (restaurant chain).

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hooters profile in United States.

Audience size
6.3M
in United States
Gender
37.7%♀
62.3% male
Age
39.5
average years
Country rank
#5513
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hooters

37.7% are female, 62.3% are male, average age 39.5.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Hooters audience in United States
MetricValue
Female37.7%
Male62.3%
Average age39.5
Estimated audience size6,285,915
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Hooters audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Hooters audience comes from United States.

Worldwide audience distribution share by country for Hooters
CountryShare
United States49.6%
Mexico6.7%
Saudi Arabia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hooters audience in United States is strongest.

Fig. 05

Top regions by affinity

Hooters customers by region in United States
#RegionReachAffinity×
01Florida~1.5M3.12×
02Illinois~600K2.61×
03Louisiana~200K2.34×
04New Mexico~70K2.07×
05Virginia~300K1.74×
06Texas~900K1.62×
07Missouri~200K1.60×
08Georgia~300K1.57×
09Tennessee~200K1.57×
10Indiana~200K1.56×
11Delaware~30K1.46×
12South Carolina~100K1.45×
13Kentucky~100K1.38×
14North Carolina~300K1.35×
15Alabama~100K1.28×
16Oklahoma~90K1.17×
17Kansas~60K1.11×
18Arkansas~60K1.09×
19Colorado~100K1.06×
20Massachusetts~100K1.02×
21Maryland~100K1.01×
22Arizona~100K0.99×
23Nebraska~30K0.98×
24Mississippi~50K0.97×
25New Jersey~200K0.95×
26Ohio~200K0.85×
27Connecticut~50K0.78×
28Iowa~40K0.78×
29Michigan~100K0.77×
30Nevada~50K0.76×
31Pennsylvania~200K0.69×
32Washington, District of Columbia~10K0.69×
33California~500K0.68×
34New York~300K0.68×
35Rhode Island~10K0.63×
36Wisconsin~60K0.62×
37Minnesota~50K0.53×
38West Virginia~20K0.53×
39New Hampshire~10K0.52×
40Utah~30K0.51×
41Washington~60K0.48×
42South Dakota~7K0.44×
43Oregon~30K0.43×
44Idaho~10K0.42×
45North Dakota~6K0.42×
46Maine~10K0.41×
47Vermont~5K0.41×
48Hawaii~10K0.39×
49Montana~7K0.39×
50Alaska~5K0.36×
Fig. 06

Affinity by region

Affinity by region — Hooters, United States
0.36×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hooters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hooters audience
#·InterestCategoryAffinity×
01Chocolate SkateboardsSports66.05×
02Evolve SkateboardsSports56.29×
03Zoo York (company)Fashion & Accessoires54.12×
04Hunderfossen FamilieparkPets & Animals51.08×
05Senran KaguraGames42.27×
06Mobile World CongressTechnology & Electronics28.69×
07Twin Peaks (restaurant chain)Food & Beverages15.14×
08Clearwater, FloridaTravel & Leisure6.24×
09Chuck E. Cheese'sFood & Beverages5.93×
10WingstopFood & Beverages5.53×
11SalvationPolitics & Society5.05×
12Portal (architecture)Home & Garden5.03×
13PredictionBusiness & Career4.56×
14Dave & Buster'sFood & Beverages4.51×
15Buffalo Wild WingsFood & Beverages3.72×
16LongHorn SteakhouseFood & Beverages3.32×
17Applebee'sFood & Beverages3.15×
18Olive GardenFood & Beverages2.39×
19Texas RoadhouseFood & Beverages2.31×
20Panda ExpressFood & Beverages2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hooters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hooters audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
ExtroversionTHRILL1.40×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hooters audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
Quality AwarenessPREMIUM0.94×
TravellingTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hooters's target market in United States?

Hooters's target market in United States covers an estimated 6,285,915 people, concentrated in Florida and Texas.

02

What is the gender split and age of Hooters customers?

37.7% of the Hooters audience are female, 62.3% are male, with an average age of 39.5 years.

03

Which brands do Hooters fans like most?

Hooters fans show strongest brand affinity for Twin Peaks (restaurant chain) (15.14×), Wingstop (5.53×), and Zoo York (company) (54.12×) over the country average.

04

Where do Hooters fans live in United States?

Hooters fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~900K), and Illinois (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Hooters fans also like?

Beyond Hooters itself, the audience over-indexes on Wingstop (5.53×), Zoo York (company) (54.12×), Buffalo Wild Wings (3.72×), and Chuck E. Cheese's (5.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

Related rankings

See Hooters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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