Hooters Audience in United States

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Hooters has an estimated audience of 6,643,152 people in United States. 37.7% are female, 62.3% are male, average age 39.5. Top regions: Florida, Texas, California. Top brand affinities: Twin Peaks (restaurant chain), Wingstop, Zoo York (company), Buffalo Wild Wings, Hunderfossen Familiepark.

The average Hooters fan in United States is 39.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Twin Peaks (restaurant chain), Wingstop, Zoo York (company), with strongest over-indexing on Twin Peaks (restaurant chain) (15.14× the country average). Demographically, the Hooters audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Hooters fans

Demographic split for Hooters audience in United States
MetricValue
Female37.7%
Male62.3%
Average age39.5
Estimated audience size6,643,152

Audience persona

The typical Hooters fan in United States is more male, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Twin Peaks (restaurant chain).

Top regions in United States

Top regions ranked by reach for Hooters in United States
RegionReachAffinity
Florida1,215,7092.7×
Texas920,9211.61×
California582,1240.8×
Illinois545,3712.46×
Georgia349,1371.71×
New York284,3860.77×
North Carolina268,0451.34×
Virginia264,9511.64×
Tennessee207,7561.56×
Louisiana200,4222.34×
Indiana189,8551.56×
Ohio189,2670.92×
Missouri176,8771.65×
New Jersey168,9711×
Pennsylvania168,0900.75×
South Carolina141,4591.42×
Michigan135,6300.78×
Massachusetts125,5560.96×
Arizona120,6880.89×
Colorado116,8511.12×
Kentucky116,3681.4×
Maryland113,8961×
Alabama111,7391.2×
Oklahoma86,1061.17×
Washington74,8780.56×
Wisconsin70,4600.7×
New Mexico60,8401.83×
Arkansas58,2791.06×
Connecticut54,9170.82×
Kansas54,2531.04×
Nevada51,4460.8×
Mississippi49,0650.9×
Minnesota48,0640.5×
Iowa42,6850.78×
Oregon37,8790.5×
Utah34,4800.58×
Nebraska31,0870.93×
Delaware22,9091.25×
West Virginia16,7050.54×
Idaho14,8460.45×
Rhode Island14,3630.68×
New Hampshire14,0600.54×
Washington, District of Columbia13,8610.69×
Hawaii11,9480.42×
Maine10,0270.42×
Montana7,1410.39×
South Dakota6,5470.43×
North Dakota5,2790.39×
Vermont4,2870.37×
Alaska4,1140.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hooters audience
BrandAffinityCategory
Twin Peaks (restaurant chain)15.14×Food & Beverages
Wingstop5.53×Food & Beverages
Zoo York (company)54.12×Fashion & Accessoires
Buffalo Wild Wings3.72×Food & Beverages
Hunderfossen Familiepark51.08×Pets & Animals
Evolve Skateboards56.29×Sports
Texas Roadhouse2.31×Food & Beverages
Chocolate Skateboards66.05×Sports
Senran Kagura42.27×Games
LongHorn Steakhouse3.32×Food & Beverages
Dave & Buster's4.51×Food & Beverages
Mobile World Congress28.69×Technology & Electronics
Portal (architecture)5.03×Home & Garden
Clearwater, Florida6.24×Travel & Leisure
Salvation5.05×Politics & Society
Prediction4.56×Business & Career
Applebee's3.15×Food & Beverages
Olive Garden2.39×Food & Beverages
Panda Express2.08×Food & Beverages
AutoZone1.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hooters audience
TraitClusterScore
ExtroversionTHRILL1.7
IndulgenceJOY1.35
Urban LifestyleOPEN1.22
Convenience OrientationPREMIUM1.2
Sports ActivityPOWER1.15
Quality AwarenessPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Hooters
CountryShare
United States54.2%
Mexico6.6%
United Kingdom2.8%

See Hooters audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Hooters have in United States?

Hooters has an estimated audience of 6,643,152 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Hooters fans?

37.7% of Hooters fans are female, 62.3% are male, with an average age of 39.5 years.

Which brands do Hooters fans like most?

Hooters fans show strongest brand affinity for Twin Peaks (restaurant chain) (15.14×), Wingstop (5.53×), and Zoo York (company) (54.12×) over the country average.

Where do Hooters fans live in United States?

Hooters fans in United States are most concentrated in Florida (reach 1,215,709), Texas (reach 920,921), and California (reach 582,124). These three regions account for the largest share of the active audience.

What other brands do Hooters fans also like?

Beyond Hooters itself, the audience over-indexes on Wingstop (5.53×), Zoo York (company) (54.12×), Buffalo Wild Wings (3.72×), and Hunderfossen Familiepark (51.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.