Rascasse Audience Intelligence

Chuck E. Cheese's Target Market in United States

A data profile of the people who buy, follow and care about Chuck E. Cheese's in United States — modelled from more than twelve digital signal sources. Chuck E. Cheese's has an estimated audience of 13,883,063 people in United States.

#24among Restaurants in United States#245among Brand in United States#204in Food & Beverages

The average Chuck E. Cheese's fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dave & Buster's, Five Below, Sky Zone, with strongest over-indexing on Dave & Buster's (30.91× the country average).

Demographically, the Chuck E. Cheese's audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chuck E. Cheese's fan in United States is more female, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Dave & Buster's.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chuck E. Cheese's profile in United States.

Audience size
13.9M
in United States
Gender
71.7%♀
28.3% male
Age
36.8
average years
Country rank
#2547
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chuck E. Cheese's

71.7% are female, 28.3% are male, average age 36.8.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Chuck E. Cheese's audience in United States
MetricValue
Female71.7%
Male28.3%
Average age36.8
Estimated audience size13,883,063
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Chuck E. Cheese's audience in United States
Age bracketShare%
16-1916%
20-2926%
30-3930%
40-4921%
50+8%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Chuck E. Cheese's audience comes from United States.

Worldwide audience distribution share by country for Chuck E. Cheese's
CountryShare
United States85.3%
Canada3.5%
Puerto Rico1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chuck E. Cheese's audience in United States is strongest.

Fig. 05

Top regions by affinity

Chuck E. Cheese's customers by region in United States
#RegionReachAffinity×
01Texas<1K1.82×
02California<1K1.80×
03Maryland<1K1.71×
04New Jersey<1K1.61×
05Louisiana<1K1.60×
06Virginia<1K1.53×
07Nevada<1K1.48×
08Florida<1K1.47×
09Illinois<1K1.45×
10Arkansas<1K1.37×
11Tennessee<1K1.32×
12Indiana<1K1.29×
13New York<1K1.27×
14Alabama<1K1.26×
15Georgia<1K1.24×
16Oklahoma<1K1.23×
17Ohio<1K1.19×
18Mississippi<1K1.17×
19Rhode Island<1K1.16×
20Michigan<1K1.15×
21Pennsylvania<1K1.13×
22Delaware<1K1.12×
23North Carolina<1K1.10×
24Missouri<1K1.10×
25Wisconsin<1K1.10×
26Hawaii<1K1.09×
27Colorado<1K1.01×
28South Carolina<1K0.98×
29Connecticut<1K0.93×
30Kentucky<1K0.90×
31Washington<1K0.88×
32Kansas<1K0.87×
33Washington, District of Columbia<1K0.86×
34Minnesota<1K0.85×
35New Mexico<1K0.84×
36Massachusetts<1K0.83×
37Alaska<1K0.80×
38Oregon<1K0.76×
39West Virginia<1K0.74×
40Arizona<1K0.71×
41New Hampshire<1K0.70×
42Iowa<1K0.61×
43Utah<1K0.59×
44Idaho<1K0.55×
45Nebraska<1K0.49×
46Montana<1K0.36×
47North Dakota<1K0.29×
48South Dakota<1K0.28×
49Vermont<1K0.28×
50Maine<1K0.27×
Fig. 06

Affinity by region

Affinity by region — Chuck E. Cheese's, United States
0.27×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chuck E. Cheese's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chuck E. Cheese's audience
#·InterestCategoryAffinity×
01S.T.S.Music & Radio43.17×
02Insane Inflatable 5KTravel & Leisure41.39×
03Camelbeach WaterparkBrand35.38×
04Dave & Buster'sFood & Beverages30.91×
05Sky ZoneKids & Family29.41×
06KidZaniaKids & Family25.65×
07Kids' mealFood & Beverages21.58×
08DodgeballSports20.60×
09Laser tagSports14.33×
10Great Wolf ResortsTravel & Leisure13.42×
11Five BelowShopping13.16×
12CiCi's PizzaFood & Beverages12.61×
13Miniature golfSports12.58×
14Axe throwingSports10.94×
15Kart racingSports10.49×
16This Christmas (film)Movies & TV9.53×
17TopGolfSports9.51×
18Family entertainment centerTravel & Leisure8.90×
19Adventure parkKids & Family6.67×
20WingstopFood & Beverages2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chuck E. Cheese's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chuck E. Cheese's audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.41×
ExtroversionTHRILL1.39×
IndulgenceJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chuck E. Cheese's audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
SustainabilityBALANCE0.99×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chuck E. Cheese's's target market in United States?

Chuck E. Cheese's's target market in United States covers an estimated 13,883,063 people, concentrated in California and Texas.

02

What is the gender split and age of Chuck E. Cheese's customers?

71.7% of the Chuck E. Cheese's audience are female, 28.3% are male, with an average age of 36.8 years.

03

Which brands do Chuck E. Cheese's fans like most?

Chuck E. Cheese's fans show strongest brand affinity for Dave & Buster's (30.91×), Five Below (13.16×), and Sky Zone (29.41×) over the country average.

04

Where do Chuck E. Cheese's fans live in United States?

Chuck E. Cheese's fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Chuck E. Cheese's fans also like?

Beyond Chuck E. Cheese's itself, the audience over-indexes on Five Below (13.16×), Sky Zone (29.41×), Great Wolf Resorts (13.42×), and S.T.S. (43.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Chuck E. Cheese's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chuck E. Cheese's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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