Rascasse Audience Intelligence

Laser tag Audience in United States

A data profile of the people who buy, follow and care about Laser tag in United States — modelled from more than twelve digital signal sources. Laser tag has an estimated audience of 2,577,502 people in United States.

#151among Sport in United States#5533among Topic in United States#1038in Sports

The average Laser tag fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family entertainment center, Ropes course, Movies, with strongest over-indexing on Family entertainment center (14.59× the country average).

Demographically, the Laser tag audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laser tag fan in United States is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Family entertainment center.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laser tag profile in United States.

Audience size
2.6M
in United States
Gender
50.1%♀
49.9% male
Age
38.3
average years
Country rank
#11650
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laser tag fans

50.1% are female, 49.9% are male, average age 38.3.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Laser tag audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.3
Estimated audience size2,577,502
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Laser tag audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3926%
40-4922%
50+13%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Laser tag audience comes from United States.

Worldwide audience distribution share by country for Laser tag
CountryShare
United States38.2%
United Kingdom6.1%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laser tag audience in United States is strongest.

Fig. 05

Top regions by affinity

Laser tag fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~100K1.73×
02Maryland~70K1.59×
03Louisiana~50K1.59×
04Washington~80K1.54×
05California~400K1.49×
06Indiana~70K1.48×
07Utah~30K1.33×
08Connecticut~30K1.31×
09New Jersey~80K1.27×
10Wisconsin~50K1.23×
11Ohio~100K1.22×
12Washington, District of Columbia~9K1.20×
13Pennsylvania~100K1.19×
14Illinois~100K1.14×
15Michigan~80K1.14×
16Arizona~60K1.13×
17Massachusetts~60K1.13×
18North Carolina~80K1.09×
19Oregon~30K1.08×
20New York~200K1.07×
21Nevada~30K1.07×
22North Dakota~6K1.04×
23Colorado~40K1.03×
24Florida~200K1.02×
25Kansas~20K1.00×
26New Hampshire~10K0.97×
27Delaware~7K0.96×
28Minnesota~30K0.92×
29Tennessee~50K0.91×
30Missouri~40K0.88×
31Alabama~30K0.88×
32Maine~8K0.87×
33Mississippi~20K0.85×
34Iowa~20K0.85×
35Rhode Island~7K0.85×
36Hawaii~9K0.84×
37Texas~200K0.82×
38Oklahoma~20K0.80×
39Idaho~10K0.80×
40Nebraska~10K0.77×
41South Carolina~30K0.76×
42Vermont~3K0.75×
43Georgia~60K0.73×
44Kentucky~20K0.71×
45Arkansas~20K0.71×
46Alaska~4K0.70×
47West Virginia~8K0.67×
48Montana~4K0.61×
49New Mexico~8K0.60×
50South Dakota~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Laser tag, United States
0.60×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laser tag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laser tag audience
#·InterestCategoryAffinity×
01Family entertainment centerTravel & Leisure14.59×
02Ropes courseTravel & Leisure14.15×
03NerfKids & Family13.38×
04Amusement arcadeGames9.67×
05Lucky StrikeFood & Beverages8.67×
06BowlingSports6.77×
07TrampolineSports4.95×
08Chuck E. Cheese'sFood & Beverages4.51×
09Dave & Buster'sFood & Beverages4.17×
10Arcade gameGames3.75×
11Little CaesarsFood & Beverages2.50×
12Five BelowShopping2.20×
13AutoZoneCars & Mobility1.91×
14SoccerSports1.82×
15Pizza HutFood & Beverages1.74×
16Dollar GeneralShopping1.66×
17Chick-fil-AFood & Beverages1.66×
18Sam's ClubShopping1.65×
19T-MobileTechnology & Electronics1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laser tag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laser tag audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.50×
Need for SecurityCONSERVATISM1.53×
ExtroversionTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laser tag audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.66×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laser tag have in United States?

Laser tag has an estimated audience of 2,577,502 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laser tag fans?

50.1% of Laser tag fans are female, 49.9% are male, with an average age of 38.3 years.

03

Which brands do Laser tag fans like most?

Laser tag fans show strongest brand affinity for Family entertainment center (14.59×), Ropes course (14.15×), and Movies (1.51×) over the country average.

04

Where do Laser tag fans live in United States?

Laser tag fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Laser tag fans also like?

Beyond Laser tag itself, the audience over-indexes on Ropes course (14.15×), Movies (1.51×), Bowling (6.77×), and Amusement arcade (9.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Laser tag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laser tag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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