Laser tag Audience in United States

Laser tag logo

Laser tag has an estimated audience of 2,577,502 people in United States. 50.1% are female, 49.9% are male, average age 38.3. Top regions: California, Florida, Texas. Top brand affinities: Family entertainment center, Ropes course, Movies, Bowling, Amusement arcade.

The average Laser tag fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Family entertainment center, Ropes course, Movies, with strongest over-indexing on Family entertainment center (14.59× the country average). Demographically, the Laser tag audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Laser tag fans

Demographic split for Laser tag audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.3
Estimated audience size2,577,502

Audience persona

The typical Laser tag fan in United States is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Family entertainment center.

Top regions in United States

Top regions ranked by reach for Laser tag in United States
RegionReachAffinity
California427,5201.51×
Florida173,6110.99×
Texas173,1310.78×
New York155,9311.08×
Virginia115,4911.84×
Pennsylvania106,0191.22×
Illinois102,7071.2×
Ohio100,1611.26×
North Carolina88,0921.14×
Washington85,3281.65×
New Jersey81,2771.24×
Michigan79,6181.18×
Maryland72,1691.63×
Indiana72,0441.53×
Arizona60,4401.15×
Massachusetts59,4421.17×
Georgia56,6460.71×
Louisiana55,2191.66×
Wisconsin49,1351.27×
Tennessee47,1060.91×
Colorado43,9311.08×
Missouri36,9800.89×
Minnesota34,6040.94×
Connecticut34,0011.32×
Alabama32,8330.91×
Oregon32,1801.09×
Utah30,9161.34×
South Carolina28,3380.73×
Nevada27,2931.09×
Oklahoma22,9570.8×
Kentucky22,5730.7×
Iowa17,6750.83×
Mississippi16,9550.8×
Kansas15,7730.78×
Arkansas14,3280.67×
New Hampshire9,7100.96×
Nebraska9,5790.74×
Idaho9,4870.73×
Washington, District of Columbia8,9761.16×
Hawaii8,9080.8×
Maine7,7200.84×
West Virginia7,0960.59×
Rhode Island6,7470.82×
New Mexico6,5560.51×
Delaware6,5070.92×
North Dakota5,5091.04×
Alaska3,5020.64×
Montana3,4260.48×
Vermont2,9670.66×
South Dakota2,9540.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laser tag audience
BrandAffinityCategory
Family entertainment center14.59×Travel & Leisure
Ropes course14.15×Travel & Leisure
Movies1.51×Movies & TV
Bowling6.77×Sports
Amusement arcade9.67×Games
Soccer1.82×Sports
Arcade game3.75×Games
AutoZone1.91×Cars & Mobility
Little Caesars2.5×Food & Beverages
Dave & Buster's4.17×Food & Beverages
Dollar General1.66×Shopping
Chick-fil-A1.66×Food & Beverages
Pizza Hut1.74×Food & Beverages
Trampoline4.95×Sports
Nerf13.38×Kids & Family
Five Below2.2×Shopping
T-Mobile1.55×Technology & Electronics
Miniature golf9.3×Sports
Water park2.83×Travel & Leisure
Great Wolf Resorts3.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laser tag audience
TraitClusterScore
Family OrientationCONSERVATISM3.4
ExtroversionTHRILL1.43
Convenience OrientationPREMIUM1.41
Social Media UsageJOY1.24
Price SensitivityPREMIUM1.23
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Laser tag
CountryShare
United States38.4%
United Kingdom6.1%
France5.4%

See Laser tag audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Laser tag have in United States?

Laser tag has an estimated audience of 2,577,502 people in United States, concentrated in California and Florida.

What is the gender split and age of Laser tag fans?

50.1% of Laser tag fans are female, 49.9% are male, with an average age of 38.3 years.

Which brands do Laser tag fans like most?

Laser tag fans show strongest brand affinity for Family entertainment center (14.59×), Ropes course (14.15×), and Movies (1.51×) over the country average.

Where do Laser tag fans live in United States?

Laser tag fans in United States are most concentrated in California (reach 427,520), Florida (reach 173,611), and Texas (reach 173,131). These three regions account for the largest share of the active audience.

What other brands do Laser tag fans also like?

Beyond Laser tag itself, the audience over-indexes on Ropes course (14.15×), Movies (1.51×), Bowling (6.77×), and Amusement arcade (9.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laser tag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.