Laser tag Audience in Germany
Laser tag has an estimated audience of 329,208 people in Germany. 47.8% are female, 52.2% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saturn (store), Business and industry, Bild, Wetter.com, SV Werder Bremen.
The average Laser tag fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saturn (store), Business and industry, Bild, with strongest over-indexing on Saturn (store) (3.41× the country average). Demographically, the Laser tag audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Laser tag fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 32.2 |
| Estimated audience size | 329,208 |
Audience persona
The typical Laser tag fan in Germany is balanced, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Saturn (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,605 | 1.19× |
| Bayern | 64,196 | 1.21× |
| Baden-Württemberg | 59,648 | 1.33× |
| Niedersachsen | 34,041 | 1.06× |
| Hessen | 29,462 | 1.17× |
| Rheinland-Pfalz | 18,649 | 1.13× |
| Berlin | 17,000 | 1.15× |
| Sachsen | 12,325 | 0.76× |
| Schleswig-Holstein | 10,988 | 0.93× |
| Brandenburg | 8,837 | 0.87× |
| Hamburg | 7,299 | 0.98× |
| Thüringen | 6,699 | 0.8× |
| Sachsen-Anhalt | 5,965 | 0.7× |
| Mecklenburg-Vorpommern | 5,045 | 0.8× |
| Bremen | 3,542 | 1.26× |
| Saarland | 2,619 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saturn (store) | 3.41× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Bild | 1.81× | News |
| Wetter.com | 2.15× | Home & Garden |
| SV Werder Bremen | 2.04× | Sports |
| Deichmann | 2.1× | Shopping |
| Center Parcs | 3.54× | Travel & Leisure |
| Aral AG | 1.95× | Cars & Mobility |
| Lidl | 1.65× | Shopping |
| Godzilla | 2.82× | Movies & TV |
| Tropical Islands Resort | 3.85× | Travel & Leisure |
| Transfermarkt | 2.1× | Sports |
| Kaufland | 1.64× | Shopping |
| Friends | 2.16× | Movies & TV |
| Edeka | 1.58× | Shopping |
| Google Maps | 1.77× | Internet & Social Media |
| Let's Dance (German TV series) | 2.24× | Movies & TV |
| Deutsche Bahn | 1.64× | Cars & Mobility |
| Lieferando.de | 1.7× | Food & Beverages |
| Schlager music | 2.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Family Orientation | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.12 |
| Social Media Usage | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| United Kingdom | 6.1% |
| France | 5.4% |
See Laser tag audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Laser tag have in Germany?
Laser tag has an estimated audience of 329,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laser tag fans?
47.8% of Laser tag fans are female, 52.2% are male, with an average age of 32.2 years.
Which brands do Laser tag fans like most?
Laser tag fans show strongest brand affinity for Saturn (store) (3.41×), Business and industry (1.51×), and Bild (1.81×) over the country average.
Where do Laser tag fans live in Germany?
Laser tag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,605), Bayern (reach 64,196), and Baden-Württemberg (reach 59,648). These three regions account for the largest share of the active audience.
What other brands do Laser tag fans also like?
Beyond Laser tag itself, the audience over-indexes on Business and industry (1.51×), Bild (1.81×), Wetter.com (2.15×), and SV Werder Bremen (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laser tag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.