Rascasse Audience Intelligence

Center Parcs Target Market in Germany

A data profile of the people who buy, follow and care about Center Parcs in Germany — modelled from more than twelve digital signal sources. Center Parcs has an estimated audience of 4,419,505 people in Germany.

#1among Hotel in Germany#156among Brand in Germany#101in Travel & Leisure

The average Center Parcs fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Starbucks, Gin rummy, Holiday village, with strongest over-indexing on Starbucks (5.43× the country average).

Demographically, the Center Parcs audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Creativity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Center Parcs fan in Germany is more female, around 42.4 years old, with strong Creativity tendencies and a notable affinity for Starbucks.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Center Parcs profile in Germany.

Audience size
4.4M
in Germany
Gender
70.2%♀
29.8% male
Age
42.4
average years
Country rank
#1297
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Center Parcs

70.2% are female, 29.8% are male, average age 42.4.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Center Parcs audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age42.4
Estimated audience size4,419,505
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Center Parcs audience in Germany
Age bracketShare%
16-196%
20-2919%
30-3930%
40-4924%
50+21%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Center Parcs audience comes from Germany.

Worldwide audience distribution share by country for Center Parcs
CountryShare
France31.2%
Germany24.9%
United Kingdom15.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Center Parcs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Center Parcs customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~400K1.81×
02Nordrhein-Westfalen~1.5M1.78×
03Niedersachsen~700K1.65×
04Saarland~80K1.39×
05Hessen~400K1.24×
06Baden-Württemberg~600K1.02×
07Bremen~40K0.98×
08Thüringen~100K0.92×
09Schleswig-Holstein~100K0.87×
10Sachsen-Anhalt~100K0.87×
11Hamburg~80K0.81×
12Mecklenburg-Vorpommern~60K0.76×
13Brandenburg~80K0.57×
14Bayern~400K0.51×
15Sachsen~100K0.46×
16Berlin~80K0.38×
Fig. 06

Affinity by region

Affinity by region — Center Parcs, Germany
0.38×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Center Parcs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Center Parcs audience
#·InterestCategoryAffinity×
01Center Parcs UKTravel & Leisure32.22×
02SunparksTravel & Leisure29.09×
03Pierre & VacancesTravel & Leisure25.69×
04Gin rummyGames20.65×
05Holiday villageTravel & Leisure13.17×
06Joe CockerMusic & Radio10.93×
07Sean CombsMusic & Radio8.40×
08Redbreast (whiskey)Food & Beverages8.39×
09Landal GreenparksTravel & Leisure6.24×
10StarbucksFood & Beverages5.43×
11RodeoSports4.50×
12Tropical Islands ResortTravel & Leisure3.80×
13Ernsting's familyShopping2.96×
14TUITravel & Leisure2.84×
15RossmannShopping2.31×
16BarbieMovies & TV2.10×
17Baby foodKids & Family2.10×
18TchiboShopping1.93×
19RyanairTravel & Leisure1.69×
20AirbnbTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Center Parcs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Center Parcs audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.17×
TravellingTHRILL1.17×
DIY MentalityTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Center Parcs audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
PatriotismCONSERVATISM0.78×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Center Parcs's target market in Germany?

Center Parcs's target market in Germany covers an estimated 4,419,505 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Center Parcs customers?

70.2% of the Center Parcs audience are female, 29.8% are male, with an average age of 42.4 years.

03

Which brands do Center Parcs fans like most?

Center Parcs fans show strongest brand affinity for Starbucks (5.43×), Gin rummy (20.65×), and Holiday village (13.17×) over the country average.

04

Where do Center Parcs fans live in Germany?

Center Parcs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Niedersachsen (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Center Parcs fans also like?

Beyond Center Parcs itself, the audience over-indexes on Gin rummy (20.65×), Holiday village (13.17×), Sean Combs (8.4×), and Sunparks (29.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See Center Parcs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Center Parcs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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