Center Parcs Audience in Germany
Center Parcs has an estimated audience of 4,431,276 people in Germany. 70.2% are female, 29.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Starbucks, Gin rummy, Holiday village, Sunparks, Joe Cocker.
The average Center Parcs fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Starbucks, Gin rummy, Holiday village, with strongest over-indexing on Starbucks (5.43× the country average). Demographically, the Center Parcs audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Center Parcs fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 42.4 |
| Estimated audience size | 4,431,276 |
Audience persona
The typical Center Parcs fan in Germany is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Starbucks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,809,812 | 1.87× |
| Niedersachsen | 722,853 | 1.68× |
| Baden-Württemberg | 636,845 | 1.05× |
| Hessen | 430,628 | 1.28× |
| Rheinland-Pfalz | 407,301 | 1.83× |
| Bayern | 374,718 | 0.53× |
| Schleswig-Holstein | 139,214 | 0.87× |
| Thüringen | 99,731 | 0.88× |
| Sachsen-Anhalt | 97,763 | 0.85× |
| Hamburg | 82,545 | 0.82× |
| Sachsen | 76,993 | 0.35× |
| Brandenburg | 75,800 | 0.55× |
| Berlin | 75,112 | 0.38× |
| Saarland | 74,470 | 1.37× |
| Mecklenburg-Vorpommern | 61,189 | 0.72× |
| Bremen | 36,152 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Starbucks | 5.43× | Food & Beverages |
| Gin rummy | 20.65× | Games |
| Holiday village | 13.17× | Travel & Leisure |
| Sunparks | 29.09× | Travel & Leisure |
| Joe Cocker | 10.93× | Music & Radio |
| Rossmann | 2.31× | Shopping |
| TUI | 2.84× | Travel & Leisure |
| Redbreast (whiskey) | 8.39× | Food & Beverages |
| Sean Combs | 8.4× | Music & Radio |
| Ernsting's family | 2.96× | Shopping |
| Barbie | 2.1× | Movies & TV |
| Gala | 1.85× | News |
| Pierre & Vacances | 25.69× | Travel & Leisure |
| Tropical Islands Resort | 3.8× | Travel & Leisure |
| Rodeo | 4.5× | Sports |
| Center Parcs UK | 32.22× | Travel & Leisure |
| Airbnb | 1.66× | Travel & Leisure |
| Ryanair | 1.69× | Travel & Leisure |
| Landal Greenparks | 6.24× | Travel & Leisure |
| Tchibo | 1.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.42 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| Pet Ownership | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 30.9% |
| Germany | 24.9% |
| United Kingdom | 15.4% |
See Center Parcs audiences in other countries
More Hotel audiences in Germany
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
- Hilton Hotels & Resorts (709,021)
Frequently asked questions
How many fans does Center Parcs have in Germany?
Center Parcs has an estimated audience of 4,431,276 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Center Parcs fans?
70.2% of Center Parcs fans are female, 29.8% are male, with an average age of 42.4 years.
Which brands do Center Parcs fans like most?
Center Parcs fans show strongest brand affinity for Starbucks (5.43×), Gin rummy (20.65×), and Holiday village (13.17×) over the country average.
Where do Center Parcs fans live in Germany?
Center Parcs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,809,812), Niedersachsen (reach 722,853), and Baden-Württemberg (reach 636,845). These three regions account for the largest share of the active audience.
What other brands do Center Parcs fans also like?
Beyond Center Parcs itself, the audience over-indexes on Gin rummy (20.65×), Holiday village (13.17×), Sunparks (29.09×), and Joe Cocker (10.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Center Parcs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.