NH Hotels Audience in Germany
NH Hotels has an estimated audience of 723,614 people in Germany. 55.2% are female, 44.8% are male, average age 43.7. Top brand affinities: Goes, Business English, Boracay, Public speaking, Cocktail.
Top brand affinities include Goes, Business English, Boracay, with strongest over-indexing on Goes (2.71× the country average). Demographically, the NH Hotels audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of NH Hotels fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.7 |
| Estimated audience size | 723,614 |
Audience persona
The typical NH Hotels fan in Germany is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.71× | Travel & Leisure |
| Business English | 5.05× | Business & Career |
| Boracay | 11.58× | Travel & Leisure |
| Public speaking | 8.18× | Politics & Society |
| Cocktail | 1.7× | Food & Beverages |
| Gil Ofarim | 1.7× | Music & Radio |
| Islamism | 7.01× | Politics & Society |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.71× | Business & Career |
| Esra Erol | 5.75× | Movies & TV |
| Building insulation | 4.34× | Home & Garden |
| Mothercare | 1.9× | Kids & Family |
| Nurse education | 2.2× | Kids & Family |
| Urban horticulture | 1.52× | Home & Garden |
| Jack White | 1.67× | Movies & TV |
| Loincloth | 2.43× | Fashion & Accessoires |
| Video izle | 2.76× | |
| Time (magazine) | 1.56× | News |
| Home Delivery | 2.06× | Food & Beverages |
| Natural rubber | 1.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.58 |
| Design Affinity | PREMIUM | 1.91 |
| Travelling | THRILL | 1.74 |
| Luxury Orientation | PREMIUM | 1.63 |
| Career Orientation | POWER | 1.5 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 23.5% |
| Italy | 18.4% |
| Germany | 13.7% |
See NH Hotels audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- Hilton Hotels & Resorts (709,021)
How to read this data
Audience size is the estimated number of people in Germany who actively search for NH Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.