Rascasse Audience Intelligence

NH Hotels Target Market in Germany

A data profile of the people who buy, follow and care about NH Hotels in Germany — modelled from more than twelve digital signal sources. NH Hotels has an estimated audience of 673,448 people in Germany.

#4among Hotel in Germany#1197among Brand in Germany#721in Travel & Leisure

The average NH Hotels fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugh Grant, Hilton Hotels & Resorts, Best Western, with strongest over-indexing on Hugh Grant (80.27× the country average).

Demographically, the NH Hotels audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NH Hotels fan in Germany is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Hugh Grant.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NH Hotels profile in Germany.

Audience size
673K
in Germany
Gender
55.3%♀
44.7% male
Age
42.6
average years
Country rank
#9138
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NH Hotels

55.3% are female, 44.7% are male, average age 42.6.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for NH Hotels audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age42.6
Estimated audience size673,448
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the NH Hotels audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

13.0%

of the worldwide NH Hotels audience comes from Germany.

Worldwide audience distribution share by country for NH Hotels
CountryShare
Spain26.1%
Italy18.2%
Germany13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NH Hotels audience in Germany is strongest.

Fig. 05

Top regions by affinity

NH Hotels customers by region in Germany
#RegionReachAffinity×
01Berlin~60K1.83×
02Hamburg~30K1.72×
03Hessen~80K1.57×
04Rheinland-Pfalz~50K1.44×
05Nordrhein-Westfalen~200K1.36×
06Sachsen~40K1.18×
07Bayern~100K1.17×
08Baden-Württemberg~90K0.99×
09Brandenburg~20K0.79×
10Niedersachsen~50K0.76×
11Bremen~4K0.74×
12Saarland~6K0.71×
13Schleswig-Holstein~20K0.63×
14Thüringen~10K0.63×
15Mecklenburg-Vorpommern~8K0.61×
16Sachsen-Anhalt~10K0.60×
Fig. 06

Affinity by region

Affinity by region — NH Hotels, Germany
0.60×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NH Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NH Hotels audience
#·InterestCategoryAffinity×
01Hugh GrantMovies & TV80.27×
02Hampton InnTravel & Leisure35.39×
03Rosewood Hotels & ResortsTravel & Leisure35.02×
04Best WesternTravel & Leisure34.82×
05Hilton Hotels & ResortsTravel & Leisure34.22×
06Meliá Hotels InternationalTravel & Leisure32.75×
07Hilton WorldwideTravel & Leisure13.22×
08HyattTravel & Leisure13.13×
09EDreamsTravel & Leisure13.13×
10Ramazzotti (liqueur)Food & Beverages12.83×
11Joe ManganielloMovies & TV12.01×
12Mila KunisMovies & TV10.05×
13Nicole KidmanMovies & TV9.07×
14Office 365Technology & Electronics5.81×
15Secret EscapesTravel & Leisure4.72×
16Google DriveTechnology & Electronics4.46×
17TUITravel & Leisure4.44×
18Google MapsInternet & Social Media2.89×
19NatureHome & Garden2.17×
20FamilyKids & Family1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NH Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NH Hotels audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.21×
TravellingTHRILL1.89×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NH Hotels audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
Price SensitivityPREMIUM0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NH Hotels's target market in Germany?

NH Hotels's target market in Germany covers an estimated 673,448 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of NH Hotels customers?

55.3% of the NH Hotels audience are female, 44.7% are male, with an average age of 42.6 years.

03

Which brands do NH Hotels fans like most?

NH Hotels fans show strongest brand affinity for Hugh Grant (80.27×), Hilton Hotels & Resorts (34.22×), and Best Western (34.82×) over the country average.

04

Where do NH Hotels fans live in Germany?

NH Hotels fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do NH Hotels fans also like?

Beyond NH Hotels itself, the audience over-indexes on Hilton Hotels & Resorts (34.22×), Best Western (34.82×), Nicole Kidman (9.07×), and Hampton Inn (35.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See NH Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NH Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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