NH Hotels Audience in Germany
NH Hotels has an estimated audience of 723,614 people in Germany. 55.2% are female, 44.8% are male, average age 43.7. Top brand affinities: Hugh Grant, Hilton Hotels & Resorts, Best Western, TUI, Hampton Inn.
Top brand affinities include Hugh Grant, Hilton Hotels & Resorts, Best Western, with strongest over-indexing on Hugh Grant (91.46× the country average). Demographically, the NH Hotels audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of NH Hotels fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.7 |
| Estimated audience size | 723,614 |
Audience persona
The typical NH Hotels fan in Germany is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Hugh Grant.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugh Grant | 91.46× | Movies & TV |
| Hilton Hotels & Resorts | 33.24× | Travel & Leisure |
| Best Western | 28.44× | Travel & Leisure |
| TUI | 5.92× | Travel & Leisure |
| Hampton Inn | 35.82× | Travel & Leisure |
| Satire | 6.14× | Literature |
| Allgäu | 7.98× | Travel & Leisure |
| Nicole Kidman | 7.8× | Movies & TV |
| Office 365 | 6.38× | Technology & Electronics |
| Secret Escapes | 7.37× | Travel & Leisure |
| German television comedy | 7.13× | Movies & TV |
| Mila Kunis | 9.8× | Movies & TV |
| Google Drive | 4.78× | Technology & Electronics |
| Google Maps | 2.62× | Internet & Social Media |
| Ramazzotti (liqueur) | 12.31× | Food & Beverages |
| Scooby-Doo | 4.89× | Movies & TV |
| Greece | 4.23× | Travel & Leisure |
| Real property | 4.18× | Home & Garden |
| Vacations | 2.53× | Travel & Leisure |
| Hilton Worldwide | 10.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.58 |
| Design Affinity | PREMIUM | 1.91 |
| Travelling | THRILL | 1.74 |
| Luxury Orientation | PREMIUM | 1.63 |
| Career Orientation | POWER | 1.5 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 23.5% |
| Italy | 18.4% |
| Germany | 13.7% |
See NH Hotels audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- Hilton Hotels & Resorts (709,021)
How to read this data
Audience size is the estimated number of people in Germany who actively search for NH Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.