Rascasse Audience Intelligence

Hilton Worldwide Target Market in Germany

A data profile of the people who buy, follow and care about Hilton Worldwide in Germany — modelled from more than twelve digital signal sources. Hilton Worldwide has an estimated audience of 671,019 people in Germany.

#5among Hotel in Germany#1203among Brand in Germany#722in Travel & Leisure

The average Hilton Worldwide fan in Germany is 45.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Google Flights, Courtyard by Marriott, Hilton Garden Inn, with strongest over-indexing on Google Flights (13.93× the country average).

Demographically, the Hilton Worldwide audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hilton Worldwide fan in Germany is balanced, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Worldwide profile in Germany.

Audience size
671K
in Germany
Gender
46.7%♀
53.3% male
Age
45.5
average years
Country rank
#9170
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hilton Worldwide

46.7% are female, 53.3% are male, average age 45.5.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Hilton Worldwide audience in Germany
MetricValue
Female46.7%
Male53.3%
Average age45.5
Estimated audience size671,019
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Hilton Worldwide audience in Germany
Age bracketShare%
16-198%
20-2912%
30-3920%
40-4928%
50+33%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Hilton Worldwide audience comes from Germany.

Worldwide audience distribution share by country for Hilton Worldwide
CountryShare
United States44.3%
China10.4%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Worldwide audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hilton Worldwide customers by region in Germany
#RegionReachAffinity×
01Hessen~100K2.04×
02Berlin~60K1.87×
03Rheinland-Pfalz~50K1.58×
04Bayern~200K1.46×
05Baden-Württemberg~100K1.14×
06Hamburg~20K1.14×
07Nordrhein-Westfalen~100K0.97×
08Sachsen~30K0.86×
09Brandenburg~20K0.82×
10Bremen~4K0.77×
11Schleswig-Holstein~20K0.69×
12Niedersachsen~40K0.65×
13Saarland~5K0.63×
14Thüringen~9K0.55×
15Mecklenburg-Vorpommern~7K0.55×
16Sachsen-Anhalt~8K0.48×
Fig. 06

Affinity by region

Affinity by region — Hilton Worldwide, Germany
0.48×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Worldwide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Worldwide audience
#·InterestCategoryAffinity×
01Conrad HiltonBusiness & Career61.53×
02Hilton Garden InnTravel & Leisure54.89×
03Waldorf Astoria Hotels & ResortsTravel & Leisure41.80×
04Courtyard by MarriottTravel & Leisure39.72×
05Hilton Hotels & ResortsTravel & Leisure23.03×
06HyattTravel & Leisure18.81×
07Steven SeagalMovies & TV17.90×
08Marriott Hotels & ResortsTravel & Leisure17.88×
09Google FlightsTravel & Leisure13.93×
10HospitalityBusiness & Career12.05×
11Emma StoneMovies & TV12.01×
12Swiss International Air LinesTravel & Leisure10.96×
13Sandra BullockMovies & TV9.36×
14Megan FoxMovies & TV8.34×
15Secret EscapesTravel & Leisure7.80×
16SunExpressTravel & Leisure6.69×
17EurowingsTravel & Leisure4.39×
18LufthansaTravel & Leisure3.51×
19RyanairTravel & Leisure3.35×
20dB’sMusic & Radio1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Worldwide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Worldwide audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.88×
Quality AwarenessPREMIUM2.69×
Career OrientationPOWER2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Worldwide audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.15×
TraditionCONSERVATISM1.35×
Sports ActivityPOWER1.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hilton Worldwide's target market in Germany?

Hilton Worldwide's target market in Germany covers an estimated 671,019 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hilton Worldwide customers?

46.7% of the Hilton Worldwide audience are female, 53.3% are male, with an average age of 45.5 years.

03

Which brands do Hilton Worldwide fans like most?

Hilton Worldwide fans show strongest brand affinity for Google Flights (13.93×), Courtyard by Marriott (39.72×), and Hilton Garden Inn (54.89×) over the country average.

04

Where do Hilton Worldwide fans live in Germany?

Hilton Worldwide fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Worldwide fans also like?

Beyond Hilton Worldwide itself, the audience over-indexes on Courtyard by Marriott (39.72×), Hilton Garden Inn (54.89×), Hilton Hotels & Resorts (23.03×), and Waldorf Astoria Hotels & Resorts (41.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See Hilton Worldwide audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hilton Worldwide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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