Hilton Worldwide Audience in Germany
Hilton Worldwide has an estimated audience of 660,139 people in Germany. 46.7% are female, 53.3% are male, average age 45.5. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Google Flights, Courtyard by Marriott, Hilton Garden Inn, Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts.
The average Hilton Worldwide fan in Germany is 45.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Google Flights, Courtyard by Marriott, Hilton Garden Inn, with strongest over-indexing on Google Flights (13.93× the country average). Demographically, the Hilton Worldwide audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Hilton Worldwide fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 45.5 |
| Estimated audience size | 660,139 |
Audience persona
The typical Hilton Worldwide fan in Germany is balanced, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 159,780 | 1.51× |
| Nordrhein-Westfalen | 144,841 | 1× |
| Hessen | 102,889 | 2.05× |
| Baden-Württemberg | 102,605 | 1.14× |
| Berlin | 55,475 | 1.88× |
| Rheinland-Pfalz | 52,772 | 1.6× |
| Niedersachsen | 42,592 | 0.66× |
| Sachsen | 26,581 | 0.82× |
| Hamburg | 16,887 | 1.13× |
| Brandenburg | 16,658 | 0.81× |
| Schleswig-Holstein | 16,342 | 0.69× |
| Thüringen | 8,662 | 0.51× |
| Sachsen-Anhalt | 7,024 | 0.41× |
| Mecklenburg-Vorpommern | 6,048 | 0.48× |
| Saarland | 4,523 | 0.56× |
| Bremen | 4,224 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 13.93× | Travel & Leisure |
| Courtyard by Marriott | 39.72× | Travel & Leisure |
| Hilton Garden Inn | 54.89× | Travel & Leisure |
| Hilton Hotels & Resorts | 23.03× | Travel & Leisure |
| Waldorf Astoria Hotels & Resorts | 41.8× | Travel & Leisure |
| Steven Seagal | 17.9× | Movies & TV |
| Conrad Hilton | 61.53× | Business & Career |
| Eurowings | 4.39× | Travel & Leisure |
| Hospitality | 12.05× | Business & Career |
| Megan Fox | 8.34× | Movies & TV |
| Emma Stone | 12.01× | Movies & TV |
| Marriott Hotels & Resorts | 17.88× | Travel & Leisure |
| Sandra Bullock | 9.36× | Movies & TV |
| Secret Escapes | 7.8× | Travel & Leisure |
| SunExpress | 6.69× | Travel & Leisure |
| Swiss International Air Lines | 10.96× | Travel & Leisure |
| TUI | 4.47× | Travel & Leisure |
| Ryanair | 3.35× | Travel & Leisure |
| Lufthansa | 3.51× | Travel & Leisure |
| Nice | 4.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.51 |
| Design Affinity | PREMIUM | 3.02 |
| Luxury Orientation | PREMIUM | 2.38 |
| Travelling | THRILL | 1.96 |
| Indulgence | JOY | 1.95 |
| Career Orientation | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.7% |
| China | 10.5% |
| United Kingdom | 5.3% |
See Hilton Worldwide audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Hilton Worldwide have in Germany?
Hilton Worldwide has an estimated audience of 660,139 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hilton Worldwide fans?
46.7% of Hilton Worldwide fans are female, 53.3% are male, with an average age of 45.5 years.
Which brands do Hilton Worldwide fans like most?
Hilton Worldwide fans show strongest brand affinity for Google Flights (13.93×), Courtyard by Marriott (39.72×), and Hilton Garden Inn (54.89×) over the country average.
Where do Hilton Worldwide fans live in Germany?
Hilton Worldwide fans in Germany are most concentrated in Bayern (reach 159,780), Nordrhein-Westfalen (reach 144,841), and Hessen (reach 102,889). These three regions account for the largest share of the active audience.
What other brands do Hilton Worldwide fans also like?
Beyond Hilton Worldwide itself, the audience over-indexes on Courtyard by Marriott (39.72×), Hilton Garden Inn (54.89×), Hilton Hotels & Resorts (23.03×), and Waldorf Astoria Hotels & Resorts (41.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hilton Worldwide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.