Swiss International Air Lines Audience in Germany
Swiss International Air Lines has an estimated audience of 1,035,367 people in Germany. 48.8% are female, 51.2% are male, average age 43.7. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Gala, Bild, Obi (store), Switzerland, ZDF.
The average Swiss International Air Lines fan in Germany is 43.7 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Gala, Bild, Obi (store), with strongest over-indexing on Gala (2.41× the country average). Demographically, the Swiss International Air Lines audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Swiss International Air Lines fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.7 |
| Estimated audience size | 1,035,367 |
Audience persona
The typical Swiss International Air Lines fan in Germany is balanced, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 433,866 | 2.52× |
| Nordrhein-Westfalen | 212,223 | 0.77× |
| Bayern | 171,577 | 0.85× |
| Berlin | 106,969 | 1.9× |
| Hessen | 102,271 | 1.07× |
| Niedersachsen | 97,165 | 0.79× |
| Hamburg | 57,117 | 2.01× |
| Schleswig-Holstein | 47,345 | 1.05× |
| Sachsen | 42,211 | 0.68× |
| Brandenburg | 37,087 | 0.95× |
| Rheinland-Pfalz | 35,650 | 0.56× |
| Mecklenburg-Vorpommern | 15,418 | 0.64× |
| Sachsen-Anhalt | 14,366 | 0.44× |
| Thüringen | 12,020 | 0.37× |
| Bremen | 10,067 | 0.93× |
| Saarland | 7,114 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.41× | News |
| Bild | 1.92× | News |
| Obi (store) | 2.06× | Shopping |
| Switzerland | 2.64× | Travel & Leisure |
| ZDF | 2.47× | Movies & TV |
| Europe | 1.66× | Travel & Leisure |
| German language | 2.33× | Politics & Society |
| Deutsche Bahn | 1.92× | Cars & Mobility |
| Lufthansa | 2.32× | Travel & Leisure |
| Printing | 2.08× | Technology & Electronics |
| Social network | 1.73× | Internet & Social Media |
| Therapy | 2.37× | Health |
| REWE | 1.71× | Shopping |
| Hornbach | 1.98× | Shopping |
| Broadcasting | 1.97× | Movies & TV |
| Aral AG | 1.89× | Cars & Mobility |
| Wikipedia | 1.87× | Internet & Social Media |
| Politics | 1.86× | Politics & Society |
| Country music | 2.27× | Music & Radio |
| Manufacturing | 1.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 38.2% |
| Germany | 18.2% |
| China | 5.8% |
See Swiss International Air Lines audiences in other countries
- Swiss International Air Lines — United States
- Swiss International Air Lines — United Kingdom
- Swiss International Air Lines — France
- Swiss International Air Lines — Italy
- Swiss International Air Lines — Spain
- Swiss International Air Lines — Brazil
- Swiss International Air Lines — Japan
- Swiss International Air Lines — South Korea
- Swiss International Air Lines — India
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Swiss International Air Lines have in Germany?
Swiss International Air Lines has an estimated audience of 1,035,367 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Swiss International Air Lines fans?
48.8% of Swiss International Air Lines fans are female, 51.2% are male, with an average age of 43.7 years.
Which brands do Swiss International Air Lines fans like most?
Swiss International Air Lines fans show strongest brand affinity for Gala (2.41×), Bild (1.92×), and Obi (store) (2.06×) over the country average.
Where do Swiss International Air Lines fans live in Germany?
Swiss International Air Lines fans in Germany are most concentrated in Baden-Württemberg (reach 433,866), Nordrhein-Westfalen (reach 212,223), and Bayern (reach 171,577). These three regions account for the largest share of the active audience.
What other brands do Swiss International Air Lines fans also like?
Beyond Swiss International Air Lines itself, the audience over-indexes on Bild (1.92×), Obi (store) (2.06×), Switzerland (2.64×), and ZDF (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swiss International Air Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.