Rascasse Audience Intelligence

Swiss International Air Lines Target Market in Germany

A data profile of the people who buy, follow and care about Swiss International Air Lines in Germany — modelled from more than twelve digital signal sources. Swiss International Air Lines has an estimated audience of 1,291,616 people in Germany.

#11among Airline in Germany#659among Brand in Germany#412in Travel & Leisure

The average Swiss International Air Lines fan in Germany is 43.7 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Bild, Obi (store), ZDF, with strongest over-indexing on Bild (1.92× the country average).

Demographically, the Swiss International Air Lines audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swiss International Air Lines fan in Germany is balanced, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Bild.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swiss International Air Lines profile in Germany.

Audience size
1.3M
in Germany
Gender
48.8%♀
51.2% male
Age
43.7
average years
Country rank
#5142
Brand in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Swiss International Air Lines

48.8% are female, 51.2% are male, average age 43.7.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Swiss International Air Lines audience in Germany
MetricValue
Female48.8%
Male51.2%
Average age43.7
Estimated audience size1,291,616
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Swiss International Air Lines audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4928%
50+26%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Swiss International Air Lines audience comes from Germany.

Worldwide audience distribution share by country for Swiss International Air Lines
CountryShare
Switzerland47.5%
Germany17.7%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swiss International Air Lines audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swiss International Air Lines customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K2.48×
02Hamburg~60K2.00×
03Berlin~100K1.86×
04Schleswig-Holstein~50K1.10×
05Hessen~100K1.04×
06Brandenburg~40K0.96×
07Bremen~10K0.95×
08Bayern~200K0.82×
09Niedersachsen~100K0.78×
10Nordrhein-Westfalen~200K0.75×
11Sachsen~40K0.71×
12Mecklenburg-Vorpommern~20K0.69×
13Rheinland-Pfalz~40K0.56×
14Saarland~9K0.56×
15Sachsen-Anhalt~20K0.51×
16Thüringen~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Swiss International Air Lines, Germany
0.46×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swiss International Air Lines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swiss International Air Lines audience
#·InterestCategoryAffinity×
01SwitzerlandTravel & Leisure2.64×
02ZDFMovies & TV2.47×
03TherapyHealth2.37×
04German languagePolitics & Society2.33×
05LufthansaTravel & Leisure2.32×
06Country musicMusic & Radio2.27×
07MammalPets & Animals2.26×
08PrintingTechnology & Electronics2.08×
09Obi (store)Shopping2.06×
10News magazineNews2.06×
11HornbachShopping1.98×
12BroadcastingMovies & TV1.97×
13BildNews1.92×
14Deutsche BahnCars & Mobility1.92×
15ManufacturingBusiness & Career1.90×
16WikipediaInternet & Social Media1.87×
17PoliticsPolitics & Society1.86×
18Social networkInternet & Social Media1.73×
19REWEShopping1.71×
20EuropeTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swiss International Air Lines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swiss International Air Lines audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.66×
CreativityOPEN1.25×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swiss International Air Lines audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
ExtroversionTHRILL0.76×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Swiss International Air Lines's target market in Germany?

Swiss International Air Lines's target market in Germany covers an estimated 1,291,616 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Swiss International Air Lines customers?

48.8% of the Swiss International Air Lines audience are female, 51.2% are male, with an average age of 43.7 years.

03

Which brands do Swiss International Air Lines fans like most?

Swiss International Air Lines fans show strongest brand affinity for Bild (1.92×), Obi (store) (2.06×), and ZDF (2.47×) over the country average.

04

Where do Swiss International Air Lines fans live in Germany?

Swiss International Air Lines fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Swiss International Air Lines fans also like?

Beyond Swiss International Air Lines itself, the audience over-indexes on Obi (store) (2.06×), ZDF (2.47×), Switzerland (2.64×), and Europe (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Swiss International Air Lines audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swiss International Air Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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