German language Audience in Germany
German language has an estimated audience of 11,110,001 people in Germany. 51.2% are female, 48.8% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Shopping, Design, Beauty, Business.
The average German language fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Shopping, Design, with strongest over-indexing on Borussia Dortmund (1.67× the country average). Demographically, the German language audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of German language fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 40.1 |
| Estimated audience size | 11,110,001 |
Audience persona
The typical German language fan in Germany is balanced, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,784,961 | 1.15× |
| Bayern | 1,756,080 | 0.98× |
| Baden-Württemberg | 1,581,508 | 1.04× |
| Niedersachsen | 1,069,119 | 0.99× |
| Hessen | 866,704 | 1.02× |
| Berlin | 568,990 | 1.15× |
| Sachsen | 555,593 | 1.02× |
| Rheinland-Pfalz | 550,872 | 0.99× |
| Schleswig-Holstein | 366,718 | 0.92× |
| Brandenburg | 348,502 | 1.01× |
| Sachsen-Anhalt | 295,747 | 1.03× |
| Thüringen | 272,181 | 0.96× |
| Hamburg | 238,963 | 0.95× |
| Mecklenburg-Vorpommern | 179,546 | 0.85× |
| Saarland | 129,364 | 0.95× |
| Bremen | 94,315 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.67× | Sports |
| Shopping | 1.72× | Shopping |
| Design | 1.8× | Home & Garden |
| Beauty | 1.8× | Beauty & Wellness |
| Business | 1.88× | Business & Career |
| Online shopping | 1.77× | Shopping |
| YouTube | 1.96× | Movies & TV |
| 1.85× | Internet & Social Media | |
| FIFA World Cup | 2.1× | Sports |
| Cooking | 1.99× | Food & Beverages |
| Photography | 2.07× | Arts & Culture |
| Physical fitness | 1.88× | Sports |
| Hotels | 2.07× | Travel & Leisure |
| Soccer | 1.89× | Sports |
| Current events | 1.94× | Arts & Culture |
| Family | 1.89× | Kids & Family |
| Fitness and wellness | 1.77× | Sports |
| REWE | 1.97× | Shopping |
| Cosmetics | 1.88× | Beauty & Wellness |
| Politics | 2.21× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.2 |
| Patriotism | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.09 |
| Sports Activity | POWER | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.7% |
| United States | 9.1% |
| Switzerland | 5.9% |
See German language audiences in other countries
More Language audiences in Germany
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
- Russian language (2,600,904)
Frequently asked questions
How many fans does German language have in Germany?
German language has an estimated audience of 11,110,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of German language fans?
51.2% of German language fans are female, 48.8% are male, with an average age of 40.1 years.
Which brands do German language fans like most?
German language fans show strongest brand affinity for Borussia Dortmund (1.67×), Shopping (1.72×), and Design (1.8×) over the country average.
Where do German language fans live in Germany?
German language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,784,961), Bayern (reach 1,756,080), and Baden-Württemberg (reach 1,581,508). These three regions account for the largest share of the active audience.
What other brands do German language fans also like?
Beyond German language itself, the audience over-indexes on Shopping (1.72×), Design (1.8×), Beauty (1.8×), and Business (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for German language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.