Rascasse Audience Intelligence

English language Audience in Germany

A data profile of the people who buy, follow and care about English language in Germany — modelled from more than twelve digital signal sources. English language has an estimated audience of 4,312,363 people in Germany.

#4among Language in Germany#829among Topic in Germany#36in Politics & Society

The average English language fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, International English Language Testing System, Language education, with strongest over-indexing on Google News (5.76× the country average).

Demographically, the English language audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical English language fan in Germany is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Google News.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the English language profile in Germany.

Audience size
4.3M
in Germany
Gender
59.9%♀
40.1% male
Age
37.5
average years
Country rank
#1340
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of English language fans

59.9% are female, 40.1% are male, average age 37.5.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for English language audience in Germany
MetricValue
Female59.9%
Male40.1%
Average age37.5
Estimated audience size4,312,363
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the English language audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.3%

of the worldwide English language audience comes from Germany.

Worldwide audience distribution share by country for English language
CountryShare
United States9.3%
Japan9.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the English language audience in Germany is strongest.

Fig. 05

Top regions by affinity

English language fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.11×
02Bayern~800K1.10×
03Nordrhein-Westfalen~1M1.06×
04Baden-Württemberg~600K1.03×
05Hessen~300K1.02×
06Brandenburg~100K1.02×
07Thüringen~100K1.02×
08Bremen~40K1.02×
09Saarland~50K1.01×
10Rheinland-Pfalz~200K0.99×
11Sachsen-Anhalt~100K0.99×
12Niedersachsen~400K0.97×
13Berlin~200K0.94×
14Schleswig-Holstein~100K0.91×
15Hamburg~90K0.91×
16Mecklenburg-Vorpommern~70K0.91×
Fig. 06

Affinity by region

Affinity by region — English language, Germany
0.91×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the English language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for English language audience
#·InterestCategoryAffinity×
01International English Language Testing SystemBusiness & Career9.52×
02PhilanthropyArts & Culture6.94×
03Language schoolKids & Family6.70×
04Language educationBusiness & Career6.50×
05Google NewsNews5.76×
06Apartment hotelTravel & Leisure3.97×
07DuolingoBusiness & Career3.05×
08Master's degreeBusiness & Career3.01×
09Flowering plantHome & Garden2.99×
10DairyFood & Beverages2.78×
11Bachelor's degreeBusiness & Career2.48×
12Job interviewBusiness & Career2.16×
13Musical instrumentMusic & Radio1.98×
14German languagePolitics & Society1.78×
15RedditInternet & Social Media1.73×
16CanadaTravel & Leisure1.70×
17House musicMusic & Radio1.67×
18Instant messagingInternet & Social Media1.66×
19TagesschauMovies & TV1.59×
20PoliticsPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the English language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by English language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.77×
Community OrientationOPEN1.65×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by English language audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
DIY MentalityTHRILL0.97×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does English language have in Germany?

English language has an estimated audience of 4,312,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of English language fans?

59.9% of English language fans are female, 40.1% are male, with an average age of 37.5 years.

03

Which brands do English language fans like most?

English language fans show strongest brand affinity for Google News (5.76×), International English Language Testing System (9.52×), and Language education (6.5×) over the country average.

04

Where do English language fans live in Germany?

English language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do English language fans also like?

Beyond English language itself, the audience over-indexes on International English Language Testing System (9.52×), Language education (6.5×), Language school (6.7×), and Philanthropy (6.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See English language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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