English language Audience in Germany
English language has an estimated audience of 4,312,363 people in Germany. 59.9% are female, 40.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: International English Language Testing System, Language education, Google News, Satire, Language school.
The average English language fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include International English Language Testing System, Language education, Google News, with strongest over-indexing on International English Language Testing System (12.93× the country average). Demographically, the English language audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of English language fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 37.5 |
| Estimated audience size | 4,312,363 |
Audience persona
The typical English language fan in Germany is more female, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for International English Language Testing System.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,043,816 | 1.11× |
| Bayern | 760,738 | 1.1× |
| Baden-Württemberg | 631,050 | 1.07× |
| Niedersachsen | 409,728 | 0.98× |
| Hessen | 336,816 | 1.02× |
| Sachsen | 234,742 | 1.11× |
| Rheinland-Pfalz | 212,228 | 0.98× |
| Berlin | 191,451 | 0.99× |
| Schleswig-Holstein | 140,640 | 0.91× |
| Brandenburg | 135,647 | 1.01× |
| Thüringen | 108,878 | 0.99× |
| Sachsen-Anhalt | 104,593 | 0.94× |
| Hamburg | 91,721 | 0.94× |
| Mecklenburg-Vorpommern | 71,975 | 0.87× |
| Saarland | 51,217 | 0.97× |
| Bremen | 37,014 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International English Language Testing System | 12.93× | Business & Career |
| Language education | 8.22× | Business & Career |
| Google News | 4.93× | News |
| Satire | 4.63× | Literature |
| Language school | 6.22× | Kids & Family |
| Apartment hotel | 5.67× | Travel & Leisure |
| Tagesschau | 1.78× | Movies & TV |
| Headphones | 4.5× | Technology & Electronics |
| Country rap | 4.34× | Music & Radio |
| Pillow | 3.36× | Home & Garden |
| University | 2.83× | Business & Career |
| Crochet | 2.81× | Home & Garden |
| German television comedy | 3.93× | Movies & TV |
| Philanthropy | 4.36× | Arts & Culture |
| High school | 2.77× | Business & Career |
| Swimsuit | 2.87× | Fashion & Accessoires |
| Indeed.com | 1.93× | Business & Career |
| German language | 1.75× | Politics & Society |
| House music | 1.78× | Music & Radio |
| Real estate investment trust | 4.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32 |
| Mindfulness | BALANCE | 1.26 |
| Sports Activity | POWER | 1.23 |
| Spirituality | BALANCE | 1.19 |
| Sustainability | BALANCE | 1.13 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
See English language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- Turkish language (3,901,937)
- French language (3,302,079)
- Russian language (2,600,904)
Frequently asked questions
How many fans does English language have in Germany?
English language has an estimated audience of 4,312,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of English language fans?
59.9% of English language fans are female, 40.1% are male, with an average age of 37.5 years.
Which brands do English language fans like most?
English language fans show strongest brand affinity for International English Language Testing System (12.93×), Language education (8.22×), and Google News (4.93×) over the country average.
Where do English language fans live in Germany?
English language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,043,816), Bayern (reach 760,738), and Baden-Württemberg (reach 631,050). These three regions account for the largest share of the active audience.
What other brands do English language fans also like?
Beyond English language itself, the audience over-indexes on Language education (8.22×), Google News (4.93×), Satire (4.63×), and Language school (6.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.