A data profile of the people who buy, follow and care about English language in Italy — modelled from more than twelve digital signal sources. English language has an estimated audience of 5,898,281 people in Italy.
English language has an estimated audience of 5,898,281 people in Italy. 59.9% are female, 40.1% are male, average age 40.6. Top brand affinities: Language school, Wikipedia, Canada, Innovation, Indeed.com.
Top brand affinities include Language school, Wikipedia, Canada, with strongest over-indexing on Language school (7.16× the country average).
Demographically, the English language audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical English language fan in Italy is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Language school.
The key figures that characterise the English language profile in Italy.
59.9% are female, 40.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.6 |
| Estimated audience size | 5,898,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide English language audience comes from Italy.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language school | Kids & Family | 7.16× | ||
| 02 | Scholarship | Kids & Family | 3.32× | ||
| 03 | International English Language Testing System | Business & Career | 3.25× | ||
| 04 | Wikipedia | Internet & Social Media | 2.99× | ||
| 05 | Duolingo | Business & Career | 2.95× | ||
| 06 | Satire | Literature | 2.21× | ||
| 07 | Robert Redford | Movies & TV | 2.19× | ||
| 08 | Master of Business Administration | Business & Career | 2.11× | ||
| 09 | Bachelor's degree | Business & Career | 1.89× | ||
| 10 | Political science | Business & Career | 1.85× | ||
| 11 | Canada | Travel & Leisure | 1.83× | ||
| 12 | Academic degree | Business & Career | 1.79× | ||
| 13 | Innovation | Business & Career | 1.76× | ||
| 14 | Indeed.com | Business & Career | 1.75× | ||
| 15 | Subscription business model | Shopping | 1.72× | ||
| 16 | Spanish language | Politics & Society | 1.72× | ||
| 17 | General practitioner | Health | 1.62× | ||
| 18 | Sanremo Music Festival | Music & Radio | 1.55× | ||
| 19 | Dentistry | Business & Career | 1.54× | ||
| 20 | Mediaset | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Career Orientation | POWER | 1.32× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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