A data profile of the people who buy, follow and care about Romance languages in Italy — modelled from more than twelve digital signal sources. Romance languages has an estimated audience of 6,321,955 people in Italy.
Romance languages has an estimated audience of 6,321,955 people in Italy. 57.4% are female, 42.6% are male, average age 44.8. Top brand affinities: Wikipedia, WhatsApp, Satire, Personal finance, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.87× the country average).
Demographically, the Romance languages audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Romance languages fan in Italy is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Romance languages profile in Italy.
57.4% are female, 42.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 44.8 |
| Estimated audience size | 6,321,955 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 32% |
The strongest cross-interests of the Romance languages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.87× | ||
| 02 | New Testament | Politics & Society | 4.66× | ||
| 03 | Improvisation | Music & Radio | 4.07× | ||
| 04 | Satire | Literature | 3.83× | ||
| 05 | Mediaset | Technology & Electronics | 3.02× | ||
| 06 | General practitioner | Health | 2.96× | ||
| 07 | Rose | Home & Garden | 2.93× | ||
| 08 | Doctor of Medicine | Business & Career | 2.79× | ||
| 09 | Dentistry | Business & Career | 2.51× | ||
| 10 | Genetics | Kids & Family | 2.30× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.25× | ||
| 12 | Spanish language | Politics & Society | 2.16× | ||
| 13 | Volunteering | Politics & Society | 2.13× | ||
| 14 | Champagne | Food & Beverages | 2.04× | ||
| 15 | Internet & Social Media | 1.90× | |||
| 16 | Milk | Food & Beverages | 1.86× | ||
| 17 | Musical theatre | Movies & TV | 1.81× | ||
| 18 | Singer-songwriter | Music & Radio | 1.77× | ||
| 19 | Personal finance | Business & Career | 1.76× | ||
| 20 | Borsa Italiana | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Romance languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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