Milk Audience in Italy

Demographics of Milk fans

Audience persona

The typical Milk fan in Italy is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Message in a Bottle (film).

Top regions in Italy

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Milk audiences in other countries

• Milk — Germany
• Milk — United States
• Milk — United Kingdom
• Milk — France
• Milk — Spain
• Milk — Brazil
• Milk — Japan
• Milk — South Korea
• Milk — India
• Milk — Canada
• Milk — Mexico

More Beverage audiences in Italy

• Tea (20,208,144)
• Water (17,805,036)
• Soft drinks (7,138,061)
• Espresso (6,669,481)
• Energy drinks (3,858,491)

Frequently asked questions

How many fans does Milk have in Italy?

Milk has an estimated audience of 11,114,366 people in Italy, concentrated in Emilia-Romagna and Piedmont.

What is the gender split and age of Milk fans?

60.2% of Milk fans are female, 39.8% are male, with an average age of 44.7 years.

Which brands do Milk fans like most?

Milk fans show strongest brand affinity for Message in a Bottle (film) (2.35×), Pastry (2.3×), and Tgcom24 (1.68×) over the country average.

Where do Milk fans live in Italy?

Milk fans in Italy are most concentrated in Emilia-Romagna (reach 3,093,538), Piedmont (reach 2,547,846), and Lombardy (reach 1,934,575). These three regions account for the largest share of the active audience.

What other brands do Milk fans also like?

Beyond Milk itself, the audience over-indexes on Pastry (2.3×), Tgcom24 (1.68×), Confectionery (2.47×), and Pope Francis (1.77×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.