A data profile of the people who buy, follow and care about Milk in France — modelled from more than twelve digital signal sources. Milk has an estimated audience of 5,222,651 people in France.
The average Milk fan in France is 42.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Occitanie, Normandy.
Top brand affinities include Baby food, Toddler, Fitness and wellness, with strongest over-indexing on Baby food (10.66× the country average).
Demographically, the Milk audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Milk fan in France is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
The key figures that characterise the Milk profile in France.
63.3% are female, 36.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 42.9 |
| Estimated audience size | 5,222,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Milk audience comes from France.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
Where the Milk audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~700K | 2.90× | |
| 02 | Occitanie | ~800K | 1.81× | |
| 03 | Pays de la Loire | ~400K | 1.43× | |
| 04 | Île-de-France | ~1M | 1.12× | |
| 05 | Provence-Alpes-Côte d'Azur | ~400K | 0.97× | |
| 06 | Corsica | ~20K | 0.85× | |
| 07 | Auvergne-Rhône-Alpes | ~500K | 0.75× | |
| 08 | Hauts-de-France | ~300K | 0.71× | |
| 09 | Brittany | ~200K | 0.69× | |
| 10 | Centre-Val de Loire | ~100K | 0.67× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.66× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.64× | |
| 13 | Grand Est | ~300K | 0.62× |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Powdered milk | Kids & Family | 11.82× | ||
| 02 | Bassinet | Kids & Family | 11.54× | ||
| 03 | Baby food | Kids & Family | 10.66× | ||
| 04 | Chicco | Kids & Family | 10.47× | ||
| 05 | Child safety seat | Kids & Family | 10.00× | ||
| 06 | Baby transport | Kids & Family | 9.41× | ||
| 07 | Baby bottle | Kids & Family | 8.13× | ||
| 08 | Pampers | Kids & Family | 8.07× | ||
| 09 | Toddler | Kids & Family | 7.00× | ||
| 10 | Child care | Kids & Family | 5.78× | ||
| 11 | Shampoo | Beauty & Wellness | 5.61× | ||
| 12 | Parenting | Kids & Family | 3.77× | ||
| 13 | Fitness and wellness | Sports | 2.53× | ||
| 14 | Motherhood | Kids & Family | 2.43× | ||
| 15 | Sports | Sports | 1.80× | ||
| 16 | Design | Home & Garden | 1.79× | ||
| 17 | Online shopping | Shopping | 1.61× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.57× | ||
| 19 | France | Travel & Leisure | 1.56× | ||
| 20 | Food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.27× | |
| Healthy Lifestyle | BALANCE | 2.14× | |
| Price Sensitivity | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Sports Activity | POWER | 1.28× | |
| Need for Security | CONSERVATISM | 1.34× |
Milk has an estimated audience of 5,222,651 people in France, concentrated in Île-de-France and Occitanie.
63.3% of Milk fans are female, 36.7% are male, with an average age of 42.9 years.
Milk fans show strongest brand affinity for Baby food (10.66×), Toddler (7×), and Fitness and wellness (2.53×) over the country average.
Milk fans in France are most concentrated in Île-de-France (reach ~1M), Occitanie (reach ~800K), and Normandy (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Milk itself, the audience over-indexes on Toddler (7×), Fitness and wellness (2.53×), Child safety seat (10×), and Child care (5.78×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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