A data profile of the people who buy, follow and care about Toddler in France — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 4,180,246 people in France.
Toddler has an estimated audience of 4,180,246 people in France. 78.6% are female, 21.4% are male, average age 37.3. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Breast Cancer awareness, Child development.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (479.52× the country average).
Demographically, the Toddler audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical Toddler fan in France is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Toddler profile in France.
78.6% are female, 21.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 37.3 |
| Estimated audience size | 4,180,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Toddler audience comes from France.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 479.52× | ||
| 02 | Selfridges | Shopping | 378.32× | ||
| 03 | Christmas Gift | Kids & Family | 72.88× | ||
| 04 | Christmas tree | Kids & Family | 33.52× | ||
| 05 | Breast Cancer awareness | Health | 30.61× | ||
| 06 | Play-Doh | Kids & Family | 22.32× | ||
| 07 | Primary school | Kids & Family | 19.40× | ||
| 08 | Parental leave | Kids & Family | 18.18× | ||
| 09 | Girl power | Politics & Society | 17.80× | ||
| 10 | Breast pump | Kids & Family | 16.21× | ||
| 11 | Baby transport | Kids & Family | 15.84× | ||
| 12 | Breastfeeding | Kids & Family | 15.14× | ||
| 13 | Mothercare | Kids & Family | 14.62× | ||
| 14 | Child development | Business & Career | 13.94× | ||
| 15 | Sustainable products | Politics & Society | 13.56× | ||
| 16 | Powdered milk | Kids & Family | 12.46× | ||
| 17 | Kindergarten | Kids & Family | 9.92× | ||
| 18 | Kitchen garden | Home & Garden | 8.14× | ||
| 19 | Milk | Food & Beverages | 7.00× | ||
| 20 | vertbaudet | Fashion & Accessoires | 4.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.66× | |
| Family Orientation | CONSERVATISM | 2.23× | |
| Design Affinity | PREMIUM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Convenience Orientation | PREMIUM | 0.91× | |
| Indulgence | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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