Rascasse Audience Intelligence

Toddler Audience in France

A data profile of the people who buy, follow and care about Toddler in France — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 4,180,246 people in France.

Toddler has an estimated audience of 4,180,246 people in France. 78.6% are female, 21.4% are male, average age 37.3. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Breast Cancer awareness, Child development.

Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (479.52× the country average).

Demographically, the Toddler audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Family Orientation.

The typical Toddler fan in France is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toddler profile in France.

Audience size
4.2M
in France
Gender
78.6%
21.4% male
Age
37.3
average years
Country rank
#937
Topic in France
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toddler fans

78.6% are female, 21.4% are male, average age 37.3.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Toddler audience in France
MetricValue
Female78.6%
Male21.4%
Average age37.3
Estimated audience size4,180,246
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Toddler audience in France
Age bracketShare%
16-1918%
20-2929%
30-3922%
40-4917%
50+15%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Toddler audience comes from France.

Worldwide audience distribution share by country for Toddler
CountryShare
United States23.4%
Japan12.5%
Germany5.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toddler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toddler audience
#·InterestCategoryAffinity×
01Love & SexKids & Family479.52×
02SelfridgesShopping378.32×
03Christmas GiftKids & Family72.88×
04Christmas treeKids & Family33.52×
05Breast Cancer awarenessHealth30.61×
06Play-DohKids & Family22.32×
07Primary schoolKids & Family19.40×
08Parental leaveKids & Family18.18×
09Girl powerPolitics & Society17.80×
10Breast pumpKids & Family16.21×
11Baby transportKids & Family15.84×
12BreastfeedingKids & Family15.14×
13MothercareKids & Family14.62×
14Child developmentBusiness & Career13.94×
15Sustainable productsPolitics & Society13.56×
16Powdered milkKids & Family12.46×
17KindergartenKids & Family9.92×
18Kitchen gardenHome & Garden8.14×
19MilkFood & Beverages7.00×
20vertbaudetFashion & Accessoires4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toddler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Toddler audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.66×
Family OrientationCONSERVATISM2.23×
Design AffinityPREMIUM2.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Toddler audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
Convenience OrientationPREMIUM0.91×
IndulgenceJOY0.98×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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