A data profile of the people who buy, follow and care about Toddler in Italy — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 4,168,606 people in Italy.
Toddler has an estimated audience of 4,168,606 people in Italy. 79.3% are female, 20.7% are male, average age 38.4. Top brand affinities: Baby food, Preschool, Child development, Early childhood education, Child safety seat.
Top brand affinities include Baby food, Preschool, Child development, with strongest over-indexing on Baby food (21.25× the country average).
Demographically, the Toddler audience skews more female with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Travelling.
The typical Toddler fan in Italy is more female, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Baby food.
The key figures that characterise the Toddler profile in Italy.
79.3% are female, 20.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 38.4 |
| Estimated audience size | 4,168,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Toddler audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 21.25× | ||
| 02 | Johnson & Johnson | Beauty & Wellness | 12.36× | ||
| 03 | Preschool | Kids & Family | 12.16× | ||
| 04 | Early childhood education | Business & Career | 11.47× | ||
| 05 | Romper suit | Fashion & Accessoires | 11.32× | ||
| 06 | Bassinet | Kids & Family | 11.16× | ||
| 07 | Child safety seat | Kids & Family | 10.95× | ||
| 08 | Child development | Business & Career | 8.83× | ||
| 09 | Powdered milk | Kids & Family | 8.51× | ||
| 10 | Breastfeeding | Kids & Family | 6.86× | ||
| 11 | Homeschooling | Politics & Society | 5.98× | ||
| 12 | Flower bouquet | Home & Garden | 4.09× | ||
| 13 | Child care | Kids & Family | 3.95× | ||
| 14 | Yamamay | Fashion & Accessoires | 3.89× | ||
| 15 | OVS | Fashion & Accessoires | 2.96× | ||
| 16 | Confectionery | Food & Beverages | 2.62× | ||
| 17 | Toys | Games | 2.61× | ||
| 18 | Volunteering | Politics & Society | 2.27× | ||
| 19 | Local food | Food & Beverages | 2.11× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.61× | |
| Travelling | THRILL | 1.53× | |
| Design Affinity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Tradition | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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