Toys Audience in Italy
Toys has an estimated audience of 14,237,657 people in Italy. 59.6% are female, 40.4% are male, average age 43.3. Top regions: Lombardy, Campania, Lazio. Top brand affinities: IKEA, Children's clothing, Childhood, Trousers, Bed.
The average Toys fan in Italy is 43.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include IKEA, Children's clothing, Childhood, with strongest over-indexing on IKEA (1.53× the country average). Demographically, the Toys audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Demographics of Toys fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.3 |
| Estimated audience size | 14,237,657 |
Audience persona
The typical Toys fan in Italy is more female, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for IKEA.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,220,628 | 1.68× |
| Campania | 2,260,343 | 1.41× |
| Lazio | 2,258,803 | 1.3× |
| Emilia-Romagna | 1,738,602 | 1.5× |
| Veneto | 1,466,433 | 1.3× |
| Piedmont | 1,381,423 | 1.31× |
| Sicilia | 1,251,858 | 1.01× |
| Tuscany | 1,087,472 | 1.15× |
| Marche | 509,492 | 1.44× |
| Puglia | 481,105 | 0.49× |
| Calabria | 477,615 | 1.1× |
| Liguria | 307,506 | 0.77× |
| Abruzzo | 304,956 | 0.97× |
| Umbria | 260,184 | 1.13× |
| Friuli-Venezia Giulia | 220,675 | 0.82× |
| Sardinia | 212,380 | 0.53× |
| Trentino-Alto Adige/Südtirol | 203,788 | 0.76× |
| Basilicata | 39,689 | 0.31× |
| Aosta Valley | 27,556 | 0.76× |
| Molise | 17,786 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 1.53× | Home & Garden |
| Children's clothing | 1.98× | Fashion & Accessoires |
| Childhood | 1.77× | Kids & Family |
| Trousers | 1.61× | Fashion & Accessoires |
| Bed | 1.56× | Home & Garden |
| Child development | 3.17× | Business & Career |
| Developmental psychology | 1.81× | Health |
| Toddler | 2.61× | Kids & Family |
| Skirt | 1.64× | Fashion & Accessoires |
| Primark | 1.55× | Shopping |
| Blouse | 1.73× | Fashion & Accessoires |
| Infant clothing | 2.95× | Kids & Family |
| Living room | 1.69× | Home & Garden |
| Kindergarten | 1.93× | Kids & Family |
| American English | 1.73× | Business & Career |
| Baby food | 3.04× | Kids & Family |
| Chicco | 3.25× | Kids & Family |
| Infant bodysuit | 3.34× | Kids & Family |
| Wedding dress | 1.82× | Fashion & Accessoires |
| Shampoo | 1.71× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| Community Orientation | OPEN | 1.26 |
| Pet Ownership | JOY | 1.16 |
| Luxury Orientation | PREMIUM | 1.1 |
| Social Media Usage | JOY | 1.09 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
See Toys audiences in other countries
More Games audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Toys have in Italy?
Toys has an estimated audience of 14,237,657 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Toys fans?
59.6% of Toys fans are female, 40.4% are male, with an average age of 43.3 years.
Which brands do Toys fans like most?
Toys fans show strongest brand affinity for IKEA (1.53×), Children's clothing (1.98×), and Childhood (1.77×) over the country average.
Where do Toys fans live in Italy?
Toys fans in Italy are most concentrated in Lombardy (reach 4,220,628), Campania (reach 2,260,343), and Lazio (reach 2,258,803). These three regions account for the largest share of the active audience.
What other brands do Toys fans also like?
Beyond Toys itself, the audience over-indexes on Children's clothing (1.98×), Childhood (1.77×), Trousers (1.61×), and Bed (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.