A data profile of the people who buy, follow and care about Childhood in Italy — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 12,091,380 people in Italy.
Childhood has an estimated audience of 12,091,380 people in Italy. 71.2% are female, 28.8% are male, average age 42.3. Top brand affinities: Baby food, Breastfeeding, Wikipedia, Volunteering, Genetics.
Top brand affinities include Baby food, Breastfeeding, Wikipedia, with strongest over-indexing on Baby food (6.92× the country average).
Demographically, the Childhood audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Childhood fan in Italy is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
The key figures that characterise the Childhood profile in Italy.
71.2% are female, 28.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 42.3 |
| Estimated audience size | 12,091,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Childhood audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby food | Kids & Family | 6.92× | ||
| 02 | Parental leave | Kids & Family | 6.92× | ||
| 03 | Breastfeeding | Kids & Family | 6.43× | ||
| 04 | Preschool | Kids & Family | 5.46× | ||
| 05 | Early childhood education | Business & Career | 5.13× | ||
| 06 | Educational toy | Kids & Family | 5.03× | ||
| 07 | Child development | Business & Career | 3.62× | ||
| 08 | New Testament | Politics & Society | 3.46× | ||
| 09 | Child care | Kids & Family | 3.40× | ||
| 10 | Wikipedia | Internet & Social Media | 2.71× | ||
| 11 | Genetics | Kids & Family | 2.54× | ||
| 12 | General practitioner | Health | 2.48× | ||
| 13 | Volunteering | Politics & Society | 2.37× | ||
| 14 | Confectionery | Food & Beverages | 1.91× | ||
| 15 | OVS | Fashion & Accessoires | 1.82× | ||
| 16 | Toys | Games | 1.77× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 18 | Milk | Food & Beverages | 1.67× | ||
| 19 | Nonprofit organization | Politics & Society | 1.67× | ||
| 20 | Health care | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Community Orientation | OPEN | 1.49× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Sports Activity | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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