A data profile of the people who buy, follow and care about Childhood in United Kingdom — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 7,797,588 people in United Kingdom.
The average Childhood fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Baby food, Child development, with strongest over-indexing on Wikipedia (3.26× the country average).
Demographically, the Childhood audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Childhood fan in United Kingdom is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Childhood profile in United Kingdom.
76.7% are female, 23.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 41.5 |
| Estimated audience size | 7,797,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Childhood audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
Where the Childhood audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.42× | |
| 02 | Yorkshire and the Humber | ~800K | 1.31× | |
| 03 | Wales | ~500K | 1.10× | |
| 04 | North East | ~300K | 1.07× | |
| 05 | Northern Ireland | ~300K | 1.06× | |
| 06 | East Midlands | ~500K | 0.99× | |
| 07 | England | ~6M | 0.97× | |
| 08 | South East | ~1M | 0.95× | |
| 09 | East of England | ~600K | 0.90× | |
| 10 | South West | ~600K | 0.89× | |
| 11 | Scotland | ~600K | 0.84× | |
| 12 | North West | ~600K | 0.74× |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 4.55× | ||
| 02 | Baby food | Kids & Family | 4.31× | ||
| 03 | Adoption | Kids & Family | 4.21× | ||
| 04 | Wikipedia | Internet & Social Media | 3.26× | ||
| 05 | Risk management | Business & Career | 2.42× | ||
| 06 | Mother's Day | Kids & Family | 2.39× | ||
| 07 | Philanthropy | Arts & Culture | 2.38× | ||
| 08 | Satire | Literature | 2.38× | ||
| 09 | Child care | Kids & Family | 2.30× | ||
| 10 | Hot tub | Home & Garden | 2.26× | ||
| 11 | Confectionery | Food & Beverages | 2.16× | ||
| 12 | Refrigerator | Home & Garden | 2.07× | ||
| 13 | Hobby | Home & Garden | 2.06× | ||
| 14 | Volunteering | Politics & Society | 1.92× | ||
| 15 | Aldi | Shopping | 1.86× | ||
| 16 | Politics | Politics & Society | 1.62× | ||
| 17 | Kitchen | Home & Garden | 1.58× | ||
| 18 | Weddings | Kids & Family | 1.56× | ||
| 19 | Primark | Shopping | 1.52× | ||
| 20 | Distilled beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.48× | |
| Extroversion | THRILL | 1.41× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Sustainability | BALANCE | 0.95× |
Childhood has an estimated audience of 7,797,588 people in United Kingdom, concentrated in England and South East.
76.7% of Childhood fans are female, 23.3% are male, with an average age of 41.5 years.
Childhood fans show strongest brand affinity for Wikipedia (3.26×), Baby food (4.31×), and Child development (4.55×) over the country average.
Childhood fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Childhood itself, the audience over-indexes on Baby food (4.31×), Child development (4.55×), Adoption (4.21×), and Hobby (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.