A data profile of the people who buy, follow and care about Adoption in United Kingdom — modelled from more than twelve digital signal sources. Adoption has an estimated audience of 4,316,512 people in United Kingdom.
The average Adoption fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Genetics, Pierce Brosnan, Fatherhood, with strongest over-indexing on Genetics (5.45× the country average).
Demographically, the Adoption audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Adoption fan in United Kingdom is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Genetics.
The key figures that characterise the Adoption profile in United Kingdom.
76.0% are female, 24.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 44.2 |
| Estimated audience size | 4,316,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Adoption audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.9% |
| Italy | 7.4% |
| United Kingdom | 6.3% |
Where the Adoption audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.26× | |
| 02 | Wales | ~300K | 1.19× | |
| 03 | East Midlands | ~400K | 1.17× | |
| 04 | South West | ~400K | 1.10× | |
| 05 | East of England | ~400K | 1.07× | |
| 06 | South East | ~600K | 1.04× | |
| 07 | Northern Ireland | ~100K | 0.99× | |
| 08 | Scotland | ~400K | 0.92× | |
| 09 | North East | ~200K | 0.90× | |
| 10 | England | ~3M | 0.89× | |
| 11 | Greater London | ~500K | 0.89× | |
| 12 | Yorkshire and the Humber | ~300K | 0.79× | |
| 13 | West Midlands | ~100K | 0.79× |
The strongest cross-interests of the Adoption audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierce Brosnan | Movies & TV | 9.03× | ||
| 02 | Obituary | Literature | 5.54× | ||
| 03 | Offspring | Home & Garden | 5.48× | ||
| 04 | Genetics | Kids & Family | 5.45× | ||
| 05 | Gender | Politics & Society | 4.34× | ||
| 06 | Fatherhood | Kids & Family | 4.03× | ||
| 07 | Individual | Politics & Society | 4.01× | ||
| 08 | Wikipedia | Internet & Social Media | 3.88× | ||
| 09 | Infant | Kids & Family | 3.48× | ||
| 10 | Parent | Kids & Family | 3.44× | ||
| 11 | Pleasure | Politics & Society | 3.32× | ||
| 12 | Politics | Politics & Society | 3.14× | ||
| 13 | Society | Politics & Society | 2.99× | ||
| 14 | Daily Mirror | News | 2.94× | ||
| 15 | Celebrity | Movies & TV | 2.76× | ||
| 16 | Leisure | Travel & Leisure | 2.75× | ||
| 17 | Animal | Pets & Animals | 2.75× | ||
| 18 | X | Internet & Social Media | 2.61× | ||
| 19 | Child | Kids & Family | 2.58× | ||
| 20 | Current events | Arts & Culture | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.98× | |
| Community Orientation | OPEN | 2.45× | |
| Extroversion | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Risk Appetite | THRILL | 1.01× |
Adoption has an estimated audience of 4,316,512 people in United Kingdom, concentrated in England and South East.
76.0% of Adoption fans are female, 24.0% are male, with an average age of 44.2 years.
Adoption fans show strongest brand affinity for Genetics (5.45×), Pierce Brosnan (9.03×), and Fatherhood (4.03×) over the country average.
Adoption fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Adoption itself, the audience over-indexes on Pierce Brosnan (9.03×), Fatherhood (4.03×), Infant (3.48×), and Individual (4.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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