A data profile of the people who buy, follow and care about Society in United Kingdom — modelled from more than twelve digital signal sources. Society has an estimated audience of 17,340,463 people in United Kingdom.
The average Society fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, North West.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (3.34× the country average).
Demographically, the Society audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Society fan in United Kingdom is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Society profile in United Kingdom.
55.5% are female, 44.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.1 |
| Estimated audience size | 17,340,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Society audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Where the Society audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~3M | 2.04× | |
| 02 | England | ~13M | 1.74× | |
| 03 | West Midlands | ~900K | 1.23× | |
| 04 | North West | ~2M | 1.18× | |
| 05 | Scotland | ~1.5M | 0.93× | |
| 06 | North East | ~600K | 0.88× | |
| 07 | East of England | ~1M | 0.78× | |
| 08 | South East | ~2M | 0.77× | |
| 09 | Wales | ~800K | 0.77× | |
| 10 | Northern Ireland | ~400K | 0.71× | |
| 11 | South West | ~1M | 0.68× | |
| 12 | East Midlands | ~800K | 0.68× |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.34× | ||
| 02 | Adoption | Kids & Family | 2.99× | ||
| 03 | Sketch comedy | Movies & TV | 2.88× | ||
| 04 | Satire | Literature | 2.66× | ||
| 05 | Pierce Brosnan | Movies & TV | 2.62× | ||
| 06 | Risk management | Business & Career | 2.46× | ||
| 07 | Esso | Cars & Mobility | 2.42× | ||
| 08 | Hobby | Home & Garden | 2.24× | ||
| 09 | Refrigerator | Home & Garden | 2.12× | ||
| 10 | Betfair | Games | 2.09× | ||
| 11 | William Hill (bookmaker) | Games | 2.03× | ||
| 12 | Hot tub | Home & Garden | 1.98× | ||
| 13 | Mobile home | Cars & Mobility | 1.93× | ||
| 14 | Mother's Day | Kids & Family | 1.93× | ||
| 15 | Volunteering | Politics & Society | 1.91× | ||
| 16 | Philanthropy | Arts & Culture | 1.86× | ||
| 17 | Internet & Social Media | 1.77× | |||
| 18 | Distilled beverage | Food & Beverages | 1.71× | ||
| 19 | Aldi | Shopping | 1.60× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Healthy Lifestyle | BALANCE | 1.12× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Society has an estimated audience of 17,340,463 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
55.5% of Society fans are female, 44.5% are male, with an average age of 43.1 years.
Society fans show strongest brand affinity for Wikipedia (3.34×), Hobby (2.24×), and William Hill (bookmaker) (2.03×) over the country average.
Society fans in United Kingdom are most concentrated in England (reach ~13M), Yorkshire and the Humber (reach ~3M), and North West (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Society itself, the audience over-indexes on Hobby (2.24×), William Hill (bookmaker) (2.03×), Satire (2.66×), and Kitchen (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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