Society Audience in United Kingdom
Society has an estimated audience of 17,340,463 people in United Kingdom. 55.5% are female, 44.5% are male, average age 43.1. Top regions: England, Yorkshire and the Humber, North West. Top brand affinities: Hobby, Weddings, WhatsApp, Betfair, Distilled beverage.
The average Society fan in United Kingdom is 43.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, North West. Top brand affinities include Hobby, Weddings, WhatsApp, with strongest over-indexing on Hobby (2.1× the country average). Demographically, the Society audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.1 |
| Estimated audience size | 17,340,463 |
Audience persona
The typical Society fan in United Kingdom is more female, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,005,347 | 1.74× |
| Yorkshire and the Humber | 2,929,157 | 2.1× |
| North West | 2,222,908 | 1.2× |
| South East | 1,732,584 | 0.74× |
| Scotland | 1,439,356 | 0.92× |
| East of England | 1,171,770 | 0.74× |
| West Midlands | 923,297 | 1.24× |
| South West | 841,166 | 0.59× |
| Wales | 721,541 | 0.73× |
| East Midlands | 667,747 | 0.55× |
| North East | 563,208 | 0.83× |
| Northern Ireland | 322,619 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 2.1× | Home & Garden |
| Weddings | 1.79× | Kids & Family |
| 1.8× | Internet & Social Media | |
| Betfair | 2.31× | Games |
| Distilled beverage | 1.69× | Food & Beverages |
| FTSE 250 Index | 3.06× | Business & Career |
| TUI | 1.72× | Travel & Leisure |
| William Hill (bookmaker) | 1.77× | Games |
| TripAdvisor | 1.76× | Travel & Leisure |
| Satire | 2.19× | Literature |
| Refrigerator | 1.95× | Home & Garden |
| DeviantArt | 2.95× | Internet & Social Media |
| Volunteering | 1.62× | Politics & Society |
| Luxury yacht | 2.36× | Travel & Leisure |
| Purchase discount | 2.83× | Shopping |
| Home business | 3.01× | Business & Career |
| Mango | 3.02× | Shopping |
| Expensive Taste | 1.87× | Business & Career |
| Ticketmaster | 1.54× | Travel & Leisure |
| Movie theater | 1.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.1 |
| Price Sensitivity | PREMIUM | 1.06 |
| Travelling | THRILL | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.03 |
| Healthy Lifestyle | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Society have in United Kingdom?
Society has an estimated audience of 17,340,463 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Society fans?
55.5% of Society fans are female, 44.5% are male, with an average age of 43.1 years.
Which brands do Society fans like most?
Society fans show strongest brand affinity for Hobby (2.1×), Weddings (1.79×), and WhatsApp (1.8×) over the country average.
Where do Society fans live in United Kingdom?
Society fans in United Kingdom are most concentrated in England (reach 13,005,347), Yorkshire and the Humber (reach 2,929,157), and North West (reach 2,222,908). These three regions account for the largest share of the active audience.
What other brands do Society fans also like?
Beyond Society itself, the audience over-indexes on Weddings (1.79×), WhatsApp (1.8×), Betfair (2.31×), and Distilled beverage (1.69×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.