A data profile of the people who buy, follow and care about Society in Spain — modelled from more than twelve digital signal sources. Society has an estimated audience of 11,491,133 people in Spain.
Society has an estimated audience of 11,491,133 people in Spain. 58.6% are female, 41.4% are male, average age 44.6. Top brand affinities: Iberia (airline), WhatsApp, Anthropology, SD Eibar, Badoo.
Top brand affinities include Iberia (airline), WhatsApp, Anthropology, with strongest over-indexing on Iberia (airline) (1.96× the country average).
Demographically, the Society audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Society fan in Spain is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Society profile in Spain.
58.6% are female, 41.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.6 |
| Estimated audience size | 11,491,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Society audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SD Eibar | Sports | 3.61× | ||
| 02 | Satire | Literature | 3.61× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.42× | ||
| 04 | Volunteering | Politics & Society | 2.92× | ||
| 05 | Anthropology | Business & Career | 2.73× | ||
| 06 | Badoo | Internet & Social Media | 2.49× | ||
| 07 | Betfair | Games | 2.43× | ||
| 08 | Refrigerator | Home & Garden | 2.19× | ||
| 09 | Internet & Social Media | 2.00× | |||
| 10 | Charity and causes | Business & Career | 2.00× | ||
| 11 | Wikipedia | Internet & Social Media | 1.97× | ||
| 12 | Iberia (airline) | Travel & Leisure | 1.96× | ||
| 13 | Travel website | Travel & Leisure | 1.93× | ||
| 14 | Hobby | Home & Garden | 1.84× | ||
| 15 | Distilled beverage | Food & Beverages | 1.72× | ||
| 16 | Caixabank | Business & Career | 1.64× | ||
| 17 | IBEX 35 | Business & Career | 1.63× | ||
| 18 | MSN | News | 1.61× | ||
| 19 | Julio Iglesias | Music & Radio | 1.52× | ||
| 20 | CAC 40 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Design Affinity | PREMIUM | 0.94× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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