Society Audience in Spain
Society has an estimated audience of 11,491,133 people in Spain. 58.6% are female, 41.4% are male, average age 44.6. Top brand affinities: Iberia (airline), WhatsApp, Anthropology, SD Eibar, Badoo.
Top brand affinities include Iberia (airline), WhatsApp, Anthropology, with strongest over-indexing on Iberia (airline) (1.96× the country average). Demographically, the Society audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 44.6 |
| Estimated audience size | 11,491,133 |
Audience persona
The typical Society fan in Spain is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Society fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 1.96× | Travel & Leisure |
| 2× | Internet & Social Media | |
| Anthropology | 2.73× | Business & Career |
| SD Eibar | 3.61× | Sports |
| Badoo | 2.49× | Internet & Social Media |
| Volunteering | 2.92× | Politics & Society |
| Hobby | 1.84× | Home & Garden |
| IBEX 35 | 1.63× | Business & Career |
| Rayo Vallecano | 3.42× | Travel & Leisure |
| Wikipedia | 1.97× | Internet & Social Media |
| Satire | 3.61× | Literature |
| Caixabank | 1.64× | Business & Career |
| Julio Iglesias | 1.52× | Music & Radio |
| Distilled beverage | 1.72× | Food & Beverages |
| MSN | 1.61× | News |
| Refrigerator | 2.19× | Home & Garden |
| Betfair | 2.43× | Games |
| Travel website | 1.93× | Travel & Leisure |
| Charity and causes | 2× | Business & Career |
| CAC 40 | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.52 |
| Convenience Orientation | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.14 |
| Travelling | THRILL | 1.13 |
| Spirituality | BALANCE | 1.12 |
| Individualism | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.