Society Audience in Italy

Society has an estimated audience of 19,673,782 people in Italy. 51.0% are female, 49.0% are male, average age 43.0. Top brand affinities: Instant messaging, General practitioner, Dentistry, Slovenia, Bars.

Top brand affinities include Instant messaging, General practitioner, Dentistry, with strongest over-indexing on Instant messaging (2.88× the country average). Demographically, the Society audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Extroversion.

Category: Politics & Society · Type: Topic

Demographics of Society fans

Demographic split for Society audience in Italy
MetricValue
Female51.0%
Male49.0%
Average age43.0
Estimated audience size19,673,782

Audience persona

The typical Society fan in Italy is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Society audience
BrandAffinityCategory
Instant messaging2.88×Internet & Social Media
General practitioner3.59×Health
Dentistry3.66×Business & Career
Slovenia2.37×Travel & Leisure
Bars1.52×Travel & Leisure
Meat1.75×Food & Beverages
Expert (company)2.51×Shopping
Voucher2.45×Shopping
Library2.84×Literature
Doctor of Medicine2.94×Business & Career
Google Maps1.62×Internet & Social Media
Tattoos1.52×Fashion & Accessoires
Canada1.87×Travel & Leisure
La Dolce Vita4.93×Movies & TV
Germany2.39×Travel & Leisure
Weather2.35×Home & Garden
Rose2.9×Home & Garden
Enoteca2.54×Food & Beverages
Volunteering1.5×Politics & Society
Accounting2.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Society audience
TraitClusterScore
Community OrientationOPEN1.2
ExtroversionTHRILL1.04
PatriotismCONSERVATISM0.99
Social Media UsageJOY0.95
Pet OwnershipJOY0.94
Need for SecurityCONSERVATISM0.91

Worldwide distribution

Worldwide audience distribution share by country for Society
CountryShare
United States22.7%
Italy5.5%
United Kingdom4.8%

See Society audiences in other countries

More Politics & Society audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.