A data profile of the people who buy, follow and care about Society in Italy — modelled from more than twelve digital signal sources. Society has an estimated audience of 19,673,782 people in Italy.
Society has an estimated audience of 19,673,782 people in Italy. 51.0% are female, 49.0% are male, average age 43.0. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Volunteering, Satire.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.27× the country average).
Demographically, the Society audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Society fan in Italy is balanced, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Society profile in Italy.
51.0% are female, 49.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 43.0 |
| Estimated audience size | 19,673,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Society audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.27× | ||
| 02 | Satire | Literature | 2.94× | ||
| 03 | New Testament | Politics & Society | 2.78× | ||
| 04 | Improvisation | Music & Radio | 2.66× | ||
| 05 | Mediaset | Technology & Electronics | 2.32× | ||
| 06 | Breastfeeding | Kids & Family | 2.20× | ||
| 07 | General practitioner | Health | 2.19× | ||
| 08 | Doctor of Medicine | Business & Career | 2.19× | ||
| 09 | Volunteering | Politics & Society | 2.17× | ||
| 10 | Tinder | Internet & Social Media | 2.03× | ||
| 11 | Dentistry | Business & Career | 1.98× | ||
| 12 | Rose | Home & Garden | 1.94× | ||
| 13 | Champagne | Food & Beverages | 1.76× | ||
| 14 | Internet & Social Media | 1.75× | |||
| 15 | Sanremo Music Festival | Music & Radio | 1.67× | ||
| 16 | Singer-songwriter | Music & Radio | 1.59× | ||
| 17 | Musical theatre | Movies & TV | 1.56× | ||
| 18 | Personal finance | Business & Career | 1.55× | ||
| 19 | Adriatic Sea | Travel & Leisure | 1.54× | ||
| 20 | University | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Community Orientation | OPEN | 1.25× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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