A data profile of the people who buy, follow and care about Society in India — modelled from more than twelve digital signal sources. Society has an estimated audience of 14,243,590 people in India.
Society has an estimated audience of 14,243,590 people in India. 25.8% are female, 74.2% are male, average age 31.2. Top brand affinities: Videography, Pakistan national cricket team, England cricket team, Real property, Amitabh Bachchan.
Top brand affinities include Videography, Pakistan national cricket team, England cricket team, with strongest over-indexing on Videography (2.51× the country average).
Demographically, the Society audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Society fan in India is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Videography.
The key figures that characterise the Society profile in India.
25.8% are female, 74.2% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 31.2 |
| Estimated audience size | 14,243,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Society audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.51× | ||
| 02 | Crochet | Home & Garden | 2.19× | ||
| 03 | Real property | Home & Garden | 2.17× | ||
| 04 | Sewing machine | Home & Garden | 2.09× | ||
| 05 | Pakistan national cricket team | Sports | 1.68× | ||
| 06 | London | Travel & Leisure | 1.68× | ||
| 07 | Ranveer Singh | Movies & TV | 1.67× | ||
| 08 | England cricket team | Sports | 1.66× | ||
| 09 | Big Bash League | Sports | 1.65× | ||
| 10 | OnePlus | Technology & Electronics | 1.64× | ||
| 11 | Amitabh Bachchan | Movies & TV | 1.61× | ||
| 12 | BSE SENSEX | Business & Career | 1.61× | ||
| 13 | Akshay Kumar | Movies & TV | 1.61× | ||
| 14 | Anthropology | Business & Career | 1.60× | ||
| 15 | Alia Bhatt | Movies & TV | 1.59× | ||
| 16 | Master of Business Administration | Business & Career | 1.58× | ||
| 17 | Hrithik Roshan | Movies & TV | 1.58× | ||
| 18 | Embroidery | Home & Garden | 1.57× | ||
| 19 | Salman Khan | Movies & TV | 1.51× | ||
| 20 | Deepika Padukone | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Community Orientation | OPEN | 1.18× | |
| Indulgence | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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