A data profile of the people who buy, follow and care about Society in Argentina — modelled from more than twelve digital signal sources. Society has an estimated audience of 3,010,306 people in Argentina.
Society has an estimated audience of 3,010,306 people in Argentina. 59.8% are female, 40.2% are male, average age 39.3.
Demographically, the Society audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Travelling.
The key figures that characterise the Society profile in Argentina.
59.8% are female, 40.2% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 39.3 |
| Estimated audience size | 3,010,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Society audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.16× | |
| Travelling | THRILL | 1.12× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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