A data profile of the people who buy, follow and care about Society in Denmark — modelled from more than twelve digital signal sources. Society has an estimated audience of 1,733,708 people in Denmark.
Society has an estimated audience of 1,733,708 people in Denmark. 56.5% are female, 43.5% are male, average age 45.0. Top brand affinities: Elgiganten, Self-esteem, Roskilde Festival, Heat pump, Iceland.
Top brand affinities include Elgiganten, Self-esteem, Roskilde Festival, with strongest over-indexing on Elgiganten (1.58× the country average).
Demographically, the Society audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Society fan in Denmark is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Society profile in Denmark.
56.5% are female, 43.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.0 |
| Estimated audience size | 1,733,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Society audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Icelandair | Travel & Leisure | 1.91× | ||
| 02 | Bed and breakfast | Travel & Leisure | 1.69× | ||
| 03 | Iceland | Travel & Leisure | 1.64× | ||
| 04 | Heat pump | Home & Garden | 1.61× | ||
| 05 | Backpack | Fashion & Accessoires | 1.61× | ||
| 06 | Sausage | Food & Beverages | 1.60× | ||
| 07 | JD Sports | Shopping | 1.59× | ||
| 08 | Elgiganten | Shopping | 1.58× | ||
| 09 | Anthropology | Business & Career | 1.57× | ||
| 10 | Biochemistry | Business & Career | 1.56× | ||
| 11 | Japanese hip hop | Music & Radio | 1.56× | ||
| 12 | Kris Jenner | Movies & TV | 1.56× | ||
| 13 | JACK & JONES | Fashion & Accessoires | 1.54× | ||
| 14 | Self-esteem | Health | 1.53× | ||
| 15 | Self-confidence | Health | 1.53× | ||
| 16 | Roskilde Festival | Music & Radio | 1.52× | ||
| 17 | News magazine | News | 1.51× | ||
| 18 | Cirque du Soleil | Music & Radio | 1.51× | ||
| 19 | AMC (TV channel) | Movies & TV | 1.51× | ||
| 20 | War film | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Career Orientation | POWER | 1.20× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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