A data profile of the people who buy, follow and care about Elgiganten in Denmark — modelled from more than twelve digital signal sources. Elgiganten has an estimated audience of 4,357,488 people in Denmark.
Elgiganten has an estimated audience of 4,357,488 people in Denmark. 40.9% are female, 59.1% are male, average age 41.7. Top brand affinities: Biltema, Bauhaus, Circle K, YouSee, Bilka.
Top brand affinities include Biltema, Bauhaus, Circle K, with strongest over-indexing on Biltema (2.94× the country average).
Demographically, the Elgiganten audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Elgiganten fan in Denmark is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Biltema.
The key figures that characterise the Elgiganten profile in Denmark.
40.9% are female, 59.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 41.7 |
| Estimated audience size | 4,357,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Elgiganten audience comes from Denmark.
| Country | Share |
|---|---|
| Sweden | 56.4% |
| Denmark | 38.6% |
| United States | 0.5% |
The strongest cross-interests of the Elgiganten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.94× | ||
| 02 | Telephone | Technology & Electronics | 2.79× | ||
| 03 | Telenor | Technology & Electronics | 2.66× | ||
| 04 | Circle K | Shopping | 2.59× | ||
| 05 | PriceRunner | Shopping | 2.56× | ||
| 06 | Bauhaus | Shopping | 2.51× | ||
| 07 | YouSee | Technology & Electronics | 2.42× | ||
| 08 | Momondo | Travel & Leisure | 2.03× | ||
| 09 | FIFA World Cup | Sports | 2.02× | ||
| 10 | Price | Shopping | 1.97× | ||
| 11 | Børsen | Business & Career | 1.91× | ||
| 12 | Automobiles | Cars & Mobility | 1.83× | ||
| 13 | Soccer | Sports | 1.80× | ||
| 14 | Bilka | Shopping | 1.77× | ||
| 15 | Business | Business & Career | 1.66× | ||
| 16 | Nordea | Business & Career | 1.62× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | YouTube | Movies & TV | 1.60× | ||
| 19 | REMA 1000 | Shopping | 1.55× | ||
| 20 | DR Nyheder | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.15× | |
| Social Media Usage | JOY | 1.13× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Travelling | THRILL | 1.02× | |
| Social Media Usage | JOY | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Elgiganten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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