A data profile of the people who buy, follow and care about YouTube in Denmark — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 4,425,000 people in Denmark.
YouTube has an estimated audience of 4,425,000 people in Denmark. 44.9% are female, 55.1% are male, average age 43.8. Top brand affinities: G.O, Self care, Home construction, Travel Adventures, Home Interior Design.
Top brand affinities include G.O, Self care, Home construction, with strongest over-indexing on G.O (1.84× the country average).
Demographically, the YouTube audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical YouTube fan in Denmark is more male, around 43.8 years old, with strong Travelling tendencies and a notable affinity for G.O.
The key figures that characterise the YouTube profile in Denmark.
44.9% are female, 55.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 43.8 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide YouTube audience comes from Denmark.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty Makeup | Beauty & Wellness | 2.46× | ||
| 02 | Self care | Health | 2.09× | ||
| 03 | Beauty tips | Beauty & Wellness | 2.04× | ||
| 04 | Bodybuilding & Fitness | Sports | 1.91× | ||
| 05 | Handmade Crafts | Kids & Family | 1.89× | ||
| 06 | WAVE (TV) | Movies & TV | 1.89× | ||
| 07 | Travel Adventures | Travel & Leisure | 1.85× | ||
| 08 | G.O | Technology & Electronics | 1.84× | ||
| 09 | Home Decoration & Design | Home & Garden | 1.83× | ||
| 10 | Video hosting service | Technology & Electronics | 1.75× | ||
| 11 | E-book readers | Technology & Electronics | 1.70× | ||
| 12 | Home construction | Home & Garden | 1.68× | ||
| 13 | Self-confidence | Health | 1.68× | ||
| 14 | Decoration | Home & Garden | 1.67× | ||
| 15 | Marketing communications | Business & Career | 1.67× | ||
| 16 | Cat play and toys | Pets & Animals | 1.61× | ||
| 17 | Design & Interior | Home & Garden | 1.56× | ||
| 18 | Package tour | Travel & Leisure | 1.56× | ||
| 19 | Interior designs | Home & Garden | 1.54× | ||
| 20 | Home Interior Design | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Convenience Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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