A data profile of the people who buy, follow and care about Nordea in Denmark — modelled from more than twelve digital signal sources. Nordea has an estimated audience of 3,259,965 people in Denmark.
Nordea has an estimated audience of 3,259,965 people in Denmark. 48.7% are female, 51.3% are male, average age 49.2. Top brand affinities: Danske Bank, Elgiganten, Novo Nordisk, Biltema, Helsinki.
Top brand affinities include Danske Bank, Elgiganten, Novo Nordisk, with strongest over-indexing on Danske Bank (5.82× the country average).
Demographically, the Nordea audience skews balanced with an average age of 49.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Nordea fan in Denmark is balanced, around 49.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Nordea profile in Denmark.
48.7% are female, 51.3% are male, average age 49.2.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 49.2 |
| Estimated audience size | 3,259,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 12% | |
| 40-49 | 22% | |
| 50+ | 50% |
The strongest cross-interests of the Nordea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danske Bank | Business & Career | 5.82× | ||
| 02 | Helsinki | Travel & Leisure | 5.38× | ||
| 03 | Novo Nordisk | Health | 2.95× | ||
| 04 | Bet365 | Games | 2.75× | ||
| 05 | Saxo Bank | Business & Career | 2.75× | ||
| 06 | Pension | Business & Career | 2.34× | ||
| 07 | First-time home buyer grant | Home & Garden | 2.25× | ||
| 08 | Heat pump | Home & Garden | 2.07× | ||
| 09 | Sunweb | Travel & Leisure | 2.04× | ||
| 10 | Property finder | Home & Garden | 1.98× | ||
| 11 | Financial services | Business & Career | 1.72× | ||
| 12 | Renewable energy | Business & Career | 1.64× | ||
| 13 | Home Appliances | Home & Garden | 1.63× | ||
| 14 | Hardware store | Home & Garden | 1.63× | ||
| 15 | Elgiganten | Shopping | 1.62× | ||
| 16 | Eurojackpot | Games | 1.60× | ||
| 17 | Modern architecture | Arts & Culture | 1.53× | ||
| 18 | Spar (retailer) | Shopping | 1.51× | ||
| 19 | Credit cards | Business & Career | 1.51× | ||
| 20 | Biltema | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Career Orientation | POWER | 1.39× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Design Affinity | PREMIUM | 0.85× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Nordea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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