A data profile of the people who buy, follow and care about Spar (retailer) in Denmark — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 935,325 people in Denmark.
Spar (retailer) has an estimated audience of 935,325 people in Denmark. 62.2% are female, 37.8% are male, average age 46.6. Top brand affinities: 7-Eleven, Føtex, REMA 1000, Lidl, Bilka.
Top brand affinities include 7-Eleven, Føtex, REMA 1000, with strongest over-indexing on 7-Eleven (6.34× the country average).
Demographically, the Spar (retailer) audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Spar (retailer) fan in Denmark is more female, around 46.6 years old, with strong Travelling tendencies and a notable affinity for 7-Eleven.
The key figures that characterise the Spar (retailer) profile in Denmark.
62.2% are female, 37.8% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 46.6 |
| Estimated audience size | 935,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 43% |
The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7-Eleven | Shopping | 6.34× | ||
| 02 | Afrikaans | Politics & Society | 5.43× | ||
| 03 | Fakta | Shopping | 5.12× | ||
| 04 | Fish market | Food & Beverages | 4.36× | ||
| 05 | Bank account | Business & Career | 3.85× | ||
| 06 | Baby bedding | Kids & Family | 3.80× | ||
| 07 | Føtex | Shopping | 2.25× | ||
| 08 | Circle K | Shopping | 2.25× | ||
| 09 | Grocery store | Food & Beverages | 2.14× | ||
| 10 | REMA 1000 | Shopping | 2.07× | ||
| 11 | Bilka | Shopping | 1.95× | ||
| 12 | Lidl | Shopping | 1.91× | ||
| 13 | Skagen | Fashion & Accessoires | 1.78× | ||
| 14 | Visual perception | Health | 1.72× | ||
| 15 | Ældre Sagen | Politics & Society | 1.67× | ||
| 16 | Sweetness | Food & Beverages | 1.65× | ||
| 17 | Kvickly | Food & Beverages | 1.63× | ||
| 18 | Pension | Business & Career | 1.62× | ||
| 19 | Supermarket | Shopping | 1.57× | ||
| 20 | Nordea | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.06× | |
| Social Media Usage | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.85× | |
| Travelling | THRILL | 1.06× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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