A data profile of the people who buy, follow and care about Nordea in Finland — modelled from more than twelve digital signal sources. Nordea has an estimated audience of 3,094,314 people in Finland.
Nordea has an estimated audience of 3,094,314 people in Finland. 55.4% are female, 44.6% are male, average age 46.7. Top brand affinities: Danske Bank, Finnair, Savings bank, Exchange-traded fund, Stock exchange.
Top brand affinities include Danske Bank, Finnair, Savings bank, with strongest over-indexing on Danske Bank (8.17× the country average).
Demographically, the Nordea audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Nordea fan in Finland is more female, around 46.7 years old, with strong Career Orientation tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Nordea profile in Finland.
55.4% are female, 44.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 46.7 |
| Estimated audience size | 3,094,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
The strongest cross-interests of the Nordea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exchange-traded fund | Business & Career | 11.72× | ||
| 02 | Savings bank | Business & Career | 8.92× | ||
| 03 | Danske Bank | Business & Career | 8.17× | ||
| 04 | Venture capital | Business & Career | 7.47× | ||
| 05 | Stock exchange | Business & Career | 5.96× | ||
| 06 | Swedbank | Business & Career | 5.01× | ||
| 07 | Retail banking | Business & Career | 3.83× | ||
| 08 | Financial services | Business & Career | 2.95× | ||
| 09 | Finnair | Travel & Leisure | 2.43× | ||
| 10 | Innovation | Business & Career | 2.30× | ||
| 11 | Stockmann | Shopping | 1.73× | ||
| 12 | Mortgage loans | Business & Career | 1.73× | ||
| 13 | Desserts | Food & Beverages | 1.68× | ||
| 14 | Home Appliances | Home & Garden | 1.64× | ||
| 15 | Biltema | Business & Career | 1.62× | ||
| 16 | Intersport | Shopping | 1.61× | ||
| 17 | Nature | Home & Garden | 1.60× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Hesburger | Food & Beverages | 1.56× | ||
| 20 | Apartment | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Indulgence | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Nordea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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