A data profile of the people who buy, follow and care about Nordnet in Finland — modelled from more than twelve digital signal sources. Nordnet has an estimated audience of 1,002,123 people in Finland.
Nordnet has an estimated audience of 1,002,123 people in Finland. 27.4% are female, 72.6% are male, average age 41.4. Top brand affinities: Retail banking, LinkedIn, Stock market, Real estate investing, Innovation.
Top brand affinities include Retail banking, LinkedIn, Stock market, with strongest over-indexing on Retail banking (11.41× the country average).
Demographically, the Nordnet audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Nordnet fan in Finland is more male, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Nordnet profile in Finland.
27.4% are female, 72.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 41.4 |
| Estimated audience size | 1,002,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 26% | |
| 30-39 | 27% | |
| 40-49 | 21% | |
| 50+ | 20% |
The strongest cross-interests of the Nordnet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 11.41× | ||
| 02 | Asset management | Business & Career | 6.02× | ||
| 03 | Real estate investing | Business & Career | 5.34× | ||
| 04 | Stock market | Business & Career | 5.04× | ||
| 05 | Innovation | Business & Career | 3.35× | ||
| 06 | Mobile payment | Business & Career | 2.83× | ||
| 07 | Tesla Motors | Cars & Mobility | 2.72× | ||
| 08 | Internet & Social Media | 2.53× | |||
| 09 | Sustainable energy | Home & Garden | 2.35× | ||
| 10 | Renewable energy | Business & Career | 2.27× | ||
| 11 | Motorboat | Cars & Mobility | 2.24× | ||
| 12 | Mortgage loans | Business & Career | 2.20× | ||
| 13 | Career development | Business & Career | 2.12× | ||
| 14 | Credit (finance) | Business & Career | 2.03× | ||
| 15 | Solar power | Home & Garden | 1.95× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.92× | ||
| 17 | Solar energy | Home & Garden | 1.84× | ||
| 18 | Banking | Business & Career | 1.78× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.68× | ||
| 20 | Insurance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.92× | |
| Risk Appetite | THRILL | 1.93× | |
| Early Adopter Mentality | POWER | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.50× | |
| Pet Ownership | JOY | 0.65× | |
| Community Orientation | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Nordnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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